Since almost all consumers search for businesses online, it is imperative even for law firms to build a strong digital...
Starting a medical practice that no one has ever heard about isn’t a medical practitioner’s dream. As a matter of...
What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can influence everything from customer loyalty to demand. Measuring brand perception regularly is how business leaders ensure they’re having the right impact on their audience. If you evaluate your shopping habits...
What is visual identity in branding? Is it the logo you design for your products and services, or the specific...
What is cultural branding? You might have heard of “brand culture”, or “company culture”, but “cultural branding” is a slightly...
What is product branding? Today, we’re going to provide you with the complete product branding definition, and help you to discover what it really means to build an identity for a product. You’ve heard of branding for companies, perhaps even personal branding – but what does it mean to create...
What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re...
Real estate branding is an essential tool for any company, large or small. A brand isn’t just your logo or...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various types of co-branding and provide the complete co-branding definition. Let’s get started… In an increasingly cluttered marketplace, companies are always searching for new ways to connect with their customers and...
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to...
What is a geometric logo? Today, we’re going to discover everything you need to know about geometric logo design and...
Knowing how to protect your intellectual property is crucial in today’s business world. Intellectual property can refer to a number of things, ranging from symbols and logos, to images, logos, and names used in commerce. While you might be tempted to start generating as much attention for you brand as...
