If you’re wondering how to become a brand consultant, you probably have a passion for helping companies to discover and...
What is a national brand, and is national branding a good strategy for your company? On the surface, national brands...
What is brand licensing, and is it something you should consider for your company? If you’re looking for a rapid way to increase brand awareness and sales opportunities, brand licensing could be a valuable tool. Perfect for helping companies to scale, a brand licensing strategy extends your products and services...
What is a brand representative, and what exactly does one of these professionals do? A brand representative is one of...
The question, “what is consumer branding?” might appear among your team members when you’re trying to decide which direction to...
How much do you know about umbrella branding? While you might have a basic idea of what this term means, the concept of an “umbrella brand” is frequently misunderstood, and even confused with other concepts, like the “house of brands”. So, what is an umbrella brand? An umbrella brand is...
If you have creative skills and an entrepreneurial spirit, starting a graphic design business could be an incredible way to...
What is a brand consultant, and is it something your company should be investing in? Successfully branding a company is...
What is a branding coach, and how do you know if it’s the right role for you? If you have a passion for helping companies grow, and you know what it takes to develop a successful company, then you may have a future as a brand coach. The question is,...
Wondering how to start a coffee brand? Brewing up your own business with a delicious coffee line or distribution model...
Branding for e-commerce websites has never been more important. Currently, the number of e-commerce sites available online is growing at...
Data is everywhere in today’s digital world. Every day, we’re producing more data as we work, collaborate, and communicate in a connected landscape. In this article, we’re going to explain why prioritising customer data protection is crucial. So, let’s get started. For companies, the right data is quickly becoming essential...
