Brand Fabrik: Articles

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Responding to disaster: Brand messaging and communications tips in a crisis 

Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone… More

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Using an SEO and content plan to increase brand awareness in a crisis 

As cases of the COVID-19 coronavirus continue to accelerate across the globe, brands everywhere are scrambling to navigate, and survive the… More

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Brand positioning in a pandemic: The best brand responses to COVID-19 

Around the globe, businesses are rapidly coming to terms with the fact that business, as usual, is no longer an option… More

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Improvise, adapt, overcome: Simple sales tips to transform your strategy in a crisis 

The COVID-19 pandemic will pass eventually. Right now, it’s having a dramatic impact on our landscape, forcing countless employees to work… More

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Digital marketing tips to help you survive COVID-19 (or any crisis) 

We’re dealing with an unprecedented moment in history at the time of writing this article. The entire country of the UK… More

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