Brand Fabrik: Articles

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What is public relations? Solving the PR conundrum 

how do you define your brand to your customers? Your logo and website can provide useful information about your business and… More

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Tone deaf? How to adjust your tone of voice in a crisis 

With the COVID-19 coronavirus outbreak hitting people around the globe, causing widespread disruption and anxiety everywhere it goes, business leaders and… More

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Tips for a better customer referral program: Penny for your thoughts? 

Customers have always talked about their experiences with brands. We can all remember a time when we’ve gushed about excellent service… More

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Responding to disaster: Brand messaging and communications tips in a crisis 

Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone… More

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Using an SEO and content plan to increase brand awareness in a crisis 

As cases of the COVID-19 coronavirus continue to accelerate across the globe, brands everywhere are scrambling to navigate, and survive the… More

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Brand positioning in a pandemic: The best brand responses to COVID-19 

Around the globe, businesses are rapidly coming to terms with the fact that business, as usual, is no longer an option… More

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Improvise, adapt, overcome: Simple sales tips to transform your strategy in a crisis 

The COVID-19 pandemic will pass eventually. Right now, it’s having a dramatic impact on our landscape, forcing countless employees to work… More

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Digital marketing tips to help you survive COVID-19 (or any crisis) 

We’re dealing with an unprecedented moment in history at the time of writing this article. The entire country of the UK… More

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