Slamcore

Reinvigorating the brand of a robotics technology innovator.

What we did:
Overview

Revolutionary technology, ground-breaking innovation.

Slamcore, a trailblazer in spatial intelligence software, empowers consumer products and robotic solutions to navigate and understand the worlds around them. Born from the prestigious Imperial College, the firm combines AI innovation with practical solutions to common business problems. Its state of the art SLAM creations are set to transform the future of the industry.

Slamcore’s world-leading SDK unlocks new opportunities for precision and accuracy in autonomous navigation. The team of expert engineers behind the company are positioned to revolutionise the modern industrial market. However, before they could thrive as a true industry leader, they needed a brand that reflected their unique value proposition.

The brief

Signalling a new era for Slamcore's brand.

After six years of phenomenal growth, fuelled by Slamcore’s state-of-the-art technology, the company recognised a growing need to revitalise its branding. The company wanted to reposition itself as a mature market leader, highlighting the evolution of the Slamcore SDK and capturing the attention of new audiences and industries.

The company wanted more than just a facelift. Slamcore was keen to embark on a strategic metamorphosis towards a brand identity with greater impact and clarity. The team turned to Fabrik for our help identifying a clear value proposition, tone of voice, personality, and image.

Our input

The journey from start-up to market leader.

We started the Slamcore project with deep-dive discovery sessions, uncovering the core essence and values of the brand. This research spawned a straightforward proposition for the company: “Spatially Intelligent”. With the brand ethos to guide us, we crafted new editorial and personality guidelines for the company, establishing Slamcore as a trusted authority with a human-centric approach.

Next, we turned to the firm’s visual identity. The logo with its S-shaped graphic and graduated central circle symbolise the importance of vision in spatial intelligence. A new typeface, color palette, and graphical guidelines now define Slamcore as a flexible, versatile, and modern brand. Our UX/UI team also developed a new website, centred around exceptional experience.

Our output

A vibrant identity for a visionary brand.

Our collaboration with Slamcore culminated in a refreshed, revitalised brand identity. We used our unique blend of strategy and creativity to enhance the Slamcore website experience, optimise the company’s tone of voice, and produce an unforgettable image. Together, these assets reflect Slamcore’s ambitious vision, accessibility, and humanised approach to building the future of spatial computing technology.

Now, each of Slamcore’s brand assets resonate consistently with an array of audiences, from tech enthusiasts, to new adopters. The website, color palette, logo, and brand personality work in tandem to position Slamcore as a true pioneer in autonomous tech.

What we did:

—Brand strategy
—Positioning
—Tone of voice
—Messaging
—Logo-mark creation
—Visual identity
—User guidelines
—Website design & build

More from our portfolio...

Causeway

Strategic branding and naming for a software provider.

Established in 1999, Causeway is an innovator in the built environment landscape, producing software solutions that empower engineering consultants, local authorities, and construction contractors...

Seraphine

Naming Caripod: an innovative baby-carrying product.

Established in 2002, Seraphine has emerged as an innovator in the maternity fashion landscape, introducing endless solutions that ensure women feel comfortable and confident throughout their...

View
Expertise: Naming, Strategy

Network Homes

Transforming communities through purposeful branding.

Network Homes (formerly Network Housing Group) is a market leader in the real-estate service market, building, selling, renting, and managing quality homes in thriving communities. Over 40 years, the...

Zable

A memorable logo and visual identity for a new credit card.

Lendable, leaders in consumer finance, use the latest technology to provide customers with efficient, reliable access to credit. The company first launched in 2014 with a mission to simplify the...

Accurist London

Creating a suite of names for a pioneering watch brand.

Fabrik created the name for this Bermuda-based insurance and reinsurance group, established to be the leading specialist solutions provider for the European insurance market.

View
Expertise: Naming

Slamcore

Reinvigorating the brand of a robotics technology innovator.

Slamcore, a trailblazer in spatial intelligence software, empowers consumer products and robotic solutions to navigate and understand the worlds around them. Born from the prestigious Imperial...

Hawkswell

A revolutionary brand identity for a gaming pioneer.

Hawkswell, an innovative and narrative-centric gaming studio, was founded by industry veterans with over 20 years of experience in hands-on production. United by a passion for interactive storytelling...

Sight Scotland

A new name and identity provide a vision for the future.

For over 225 years, “Royal Blind” stood as a beacon of guidance, support, and compassion for people with visual impairments. Alongside its sister charity, Scottish War Blinded, the organisation...

Checksy

Creating a new name for a future-focused innovator.

Checksy is an online platform, designed to empower people from all backgrounds to unlock their potential and enhance their future. From providing access to new skills, to improving existing abilities,...

View
Expertise: Naming
Load more projects
Get in touch

What do you need?

Please tell us about your requirements, and we'll be in touch.

"(required)" indicates required fields

Tell us about you

Name(required)
Email(required)
(optional)
(optional)
(optional)
(just checking!)