Revonic’s rebirth: Strategic rebranding for a creative pioneer

What we did:

A dynamic team of digital experience artisans.

Revonic first approached us as Indivirtual: a creative agency standing at the forefront of digital experience innovation. Committed to helping companies elevate their brand equity in an evolving landscape, the firm specialised in optimising online interactions. A commitment to customer service, and a forward-thinking approach quickly established Indivirtual as a market leader.

Their impressive roster of clients included prestigious names like Mercedes-Benz, Fly Dubai, and Emirates. However, despite its initial success, the Dubai-based business saw a need to redefine its purpose and image to attract a wider global audience. The team approached Fabrik, seeking a combination of creative and strategic support.

The brief

Launching a comprehensive rebranding journey.

Despite a clear sense of vision, Indivirtual needed help positioning itself as leader in a competitive market. The firm needed a brand that would convey a strong sense of purpose, a clear proposition, and an ethos its audience could rally around. The team asked Fabrik to conduct a comprehensive audit, examining every aspect of its existing brand, even its current name.

To begin this process, we travelled to Dubai to engage with senior members of the team in-person, and immerse ourselves in the company culture. Our research revealed a clear opportunity to create a brand elevated by a focus on exceptional experiences, innovation, and passion. After defining the values of the firm, the task of crafting the perfect identity began.

Our input

Rebuilding a brand: from naming to visual identity.

The rebranding process for Indivirtual began with the search for a new name. Our naming team worked closely with the agency to choose a title that encompassed the spirit and ambition of the growing company. “Revonic”, inspired by the words “Revolution” and “Bionic”, was chosen as the company name most capable of echoing the brand’s purpose and energy.

Next, we began the work of building a new visual identity. Following initial brainstorming sessions, we agreed on a type-mark with a modern, technical feel. The styling of the wordmark conveys the concept of “raising the bar” central to Revonic’s ethos. We accompanied the new mark with a comprehensive brand manifesto, featuring a minimal colour palette, and sophisticated typography.

Our output

A powerful presence for an ambitious brand.

Our rebranding journey with Revonic resulted in a massive shift to the company’s image, positioning, and identity. Every updated asset, from the firm’s new name, to its refined visual identity, was carefully chosen to elevate the equity and impact of the brand. We worked hand-in-hand with Revonic, to ensure this new persona could accelerate its transition into the future.

To ensure the organisation was primed for success, we also developed a series of key statements and messages, shining a light on the human-centric and passionate nature of the team. Everything was wrapped up in a comprehensive set of guidelines, ready to guide a cohesive, consistent implementation across all platforms.

What we did:

—Brand strategy
—Positioning & differentiation
—Name development
—Tone of voice
—Logo-mark creation
—Image mood boards
—Visual & verbal identity
—Application guidelines

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