A new product name that brings clarity to an innovative AI tool.

What we did:

The birth of a pioneering AI product.

Driven by discovery, innovation, and creativity, ValueLabs is a technology pioneer with an eye on the future. The Group leverages the latest technology to strategically solve business problems, and unlock opportunities for growth. Built on a foundation of strong ethical standards, and client-first processes, ValueLabs stands as a powerful partner for growing companies.

At its core, the company’s stack exemplifies a synergy between cutting-edge technology and the power of strong relationships. It strives to convey its ethos in everything from its approach to customer service, to the names of its products. Ready to revolutionise the landscape with a new offering, the team approached Fabrik for help naming their unique Cognitive Extractor tool.

The brief

Finding a name for a proprietary product.

ValueLabs asked Fabrik’s naming team to devise a memorable, descriptive, and evocative name for its Cognitive Extractor. The product uses artificial intelligence to automatically convert unstructured information into structured data, simplifying data management. This intelligent tool can draw information from various documents including invoices, forms, and identification records, saving businesses time on complex processes.

The team needed to communicate the value of this new solution via a simple, strong, and memorable name. They asked for a title that conveyed a strong sense of reliability and trust, and worked alongside Fabrik to explore various naming types and themes. Together, we agreed on a hybrid name with a clear, descriptive element.

Our input

Discovering DocSpot and finding the ideal name.

Fabrik’s team of strategic and creative naming specialists joined forces to identify a range of potential names for the new product. Various strong contenders emerged throughout the naming process, leading to further discussions about the best way to reflect the solution’s innovative essence. We conducted in-depth searches, and established selection criteria to help guide the ValueLabs team.

Finally, the company agreed on the moniker “DocSpot” for its ability to succinctly capture and convey the product’s core functionality. The name embodies the product’s capacity to identify crucial information in unstructured documents, and convert them into usable data. The simplicity of the title ensured it would be memorable, and easily comprehensible for new and existing customers.

Our output

Delivering a name with clarity and impact.

Our product naming team worked closely with the stakeholders at ValueLabs to uncover a scalable, succinct, and strong name for their new product. Together, we chose a title that clearly communicates the accessibility and power of the solution, while demonstrating the trustworthiness and expertise of the technology-focused company.

The chosen name aligned well with the brand’s existing identity, benefitting from both clarity, and simplicity. Fabrik ensured the team could stand out from the crowd, and retain their equity as they launched their powerful new product into the technology marketplace.

What we did:

—Research & discovery
—Naming strategy
—Name generation
—Due diligence

More from our portfolio...


Strategic branding and naming for a software provider.


Naming Caripod: an innovative baby-carrying product.

Expertise: Naming, Strategy

Network Homes

Transforming communities through purposeful branding.


A memorable logo and visual identity for a new credit card.

Accurist London

Creating a suite of names for a pioneering watch brand.

Expertise: Naming


Reinvigorating the brand of a robotics technology innovator.


A revolutionary brand identity for a gaming pioneer.

Sight Scotland

A new name and identity provide a vision for the future.


Creating a new name for a future-focused innovator.

Expertise: Naming
Load more projects
Get in touch

What do you need?

Please tell us about your requirements, and we'll be in touch.

"(required)" indicates required fields

Tell us about you

(just checking!)