GamaLife

Bringing an insurance start-up to life.
What we did

Overview

GamaLife, a pan-European insurance start-up, was set up to change the way the life insurance industry works. It had a clear vision to transform the industry, to reduce complexity, increase transparency and provide better value for money. It’s a business backed by experts who know the sector and see the opportunity to do things differently. To do things better.

Outcome

Fabrik started with exploratory discussions with the key stakeholders – the people behind the vision. We talked about the business name, GamaLife was chosen based on Vasco de Gama, a famous Portuguese explorer. It symbolises a pioneering brand, one that would go beyond convention, embrace technology and doesn’t fear the future. Our conversations helped us to harness the positive energy within the team and how GamaLife was going to be different from other life insurance businesses.

We built up a picture of a business that would focus on transparency and getting things done. We were able to create a personality focused around these, and values such as ‘fairness’ and ‘simplicity’ – echoing the teams desire to create a company that kept its operations lean, sustainable and put customer service at its core.

The brand’s core essence was built around the proposition that ‘Planning and protecting our future should be easy’. This set a clear positioning and narrative for the rest of the brand to follow. We created the strapline ‘Ready for the future’ to be a visionary and positive statement of intent. This was expanded into a series of key messages and a manifesto that defined a tone of voice and message bank for launch.

The GamaLife visual identity centres around a modern type-mark, with a graphic twist to symbolise the positive energy and ambitions of the business to create real change. The palette centres around two, strong colours that create a distinctive combination and provide stand out in a busy sector. For the launch, we focused on an initial web presence, stationery and business templates – the core materials needed to get a start-up off the ground.

What we did

  • Brand strategy
  • Positioning
  • Tone of voice
  • Messaging
  • Logo-mark
  • Visual identity
  • Website
  • Templates

More from our portfolio…

Creating an identity for a brand new credit card.
Creating a suite of product names for a revered British...
Rebranding an ingenious software technology company.
A new brand and visual identity for an innovative gaming...
A new brand for Scotland’s largest visual impairment...
Giving a helping hand to name a new portal.
Creating Latin America’s first dedicated green bond fund.
Launching a unique commercial law firm
Creating a brand for the Asian wealth management market
Fresh Student Living rebranding has accurately repositioned...
Identity refresh and a new website helps to relaunch...
Naming a commercial satellite system
Naming a revolutionary platform to help fight financial...
Naming a ground-breaking over the...
Launching a new connected services product suite
Fabrik’s team created a new website for fintech...
A new website for L&G’s Affordable Homes team
Asian wealth specialist launches new website
Fabrik creates new brand for this Zendesk specialist.
Creating a new brand for an asset management start up.
Creating a suite of product names for a global defence...
Helping Abri to find its voice.
Creating a modern name for women's retro fashion brand.
Inventive product naming for new laptop range.
Naming an innovative AI tech-product
Launching a content-enhancing technology brand.
Creating (and implementing) a new-build brand and visual...
Creating a modern, bold new brand identity for the Royal...
A brand created to make personal lending more equitable.
An illuminating brand identity ushers in an exciting new...
Providing a true reflection of an iconic animal welfare...
A branding and visual identity programme that’s provided...
An inter-connected brand to bring people together and...
Re-defining purpose and creating a brand strategy, new name...
A brand framework to accommodate accelerated growth.
A positioning review and re-branding programme enabled...
Strategic focus, branding and visual identity combine to...
A new visual identity gives one of Europe’s largest...
A new visual identity and sub-brand framework for software...
A logotype and identity for an industry-changing folding...
A company naming and brand identity exercise helps to make...
A merger of equals provides an exciting naming, branding...
A merger of equals personified through a website that...
Proagrica is an umbrella brand created by Fabrik for Reed...
ChartCo is a global leader in digital navigation services...
Profunder is a financial technology startup, based in...
Simplifying the Grid through a tailored way of presenting...
A successful fundraising campaign that has raised £4.5m...
A content-driven campaign to enrich the lives of new City...
An online archive and promotional tool for acclaimed singer...
Spinning the drum – branding and visual identity design...
A sophisticated logo mark and visual identity to represent...
High-profile campaign encourages participants to shave off...
Prospectus designers Fabrik create student publications for...
A university brand identity that uncovered the true face of...

Tell us about you

We dig deep to discover tangible benefits at your brand’s heart. We then use insights and ideas to build your brand and shape your reputation. But we always start with a simple question: what do you need?