Birkbeck

Birkbeck, operating as part of the University of London, was established more than two centuries ago, as a flexible solution for ambitious students. Committed to empowering every academic mind, Birkbeck offers educational opportunities to anyone with a desire to evolve. The University specialises in delivering flexible online and evening courses.

Birkbeck believes in giving everyone a chance to fulfil their ambitions, without putting their lives on hold. It has served thousands of students in the UK with world-class courses and qualifications. Plus, it’s a well-known innovator in the educational research landscape.

For years, the Fabrik team has proudly served as Birkbeck’s go-to design and strategic partner for student recruitment assets, branding, and marketing campaigns. We’ve created a number of outdoor and press advertising solutions for the University, making us the clear choice for the next stage of their journey: prospectus design.

Birkbeck commissioned Fabrik to produce a set of undergraduate and postgraduate prospectus documents they could share with their community. The prospectuses needed to highlight the University’s ethos and academic excellence, while also drawing attention to its inclusive and flexible courses.

Following in-depth discovery sessions, Fabrik began our creative journey, producing design concepts, mood, and storyboards, and creative positionings aligned with the University’s ethos. We prioritised a combination of strong, simple messaging, and evocative and engaging imagery. Our photography team captured authentic images of students, designed to form emotional connections.

Our approach to designing each prospectus combined aesthetic appeal with modernity, and creative dexterity, aiming to inspire and engage a wide range of students. We also sourced quotes from students to include in each print, highlighting the credibility of the prestigious institution.

Our work with Birkbeck resulted in vibrant, and informative communication assets, built to help students understand the unique value proposition of the institution, and chart the path to their future. We focused on a user-friendly approach for each prospectus, ensuring an excellent discovery process for future students, while also drawing attention to Birkbeck’s impressive history.

Our collaboration resulted in materials that motivate students, while embodying the spirit of accessibility and opportunity that defines the University. These materials also encompass the future-focused personality of the brand. Birkbeck was delighted with our output, and continues to thrive as a valuable client of Fabrik.

What we did: