A mission to streamline the future of insurance.
Zurich, a leading multi-line insurer serving businesses and people across over 200 countries and territories, is revolutionising the insurance space. Driven by a desire to support, inform, and protect its clients, Zurich has spent more than 150 years innovating and evolving.
Most recently, this revolutionary brand recognised a growing need among its consumers for a way to manage various insurance policies and documents in a more streamlined, convenient way. This prompted the business to develop a user-friendly portal, where all user policies, documents, and key information can be stored in one convenient place.
A product name that unifies and inspires.
With a mission to create a digital experience that simplifies access to personalised insurance, Zurich approached Fabrik, keen to find the perfect name for its new app. The title needed to resonate with the company’s brand values, conveying accessibility, simplicity, and a customer-centric focus. It also needed to align with Zurich’s existing brand identity.
The marketing team asked Fabrik to find a name that could convey the unique value of the app: it’s ability to align and simplify insurance management, while connecting with global consumers on an emotional level. The title also had to be distinct, eye-catching and instantly memorable.
Crafting a product name that says it all.
Fabrik’s team developed a comprehensive naming strategy. With Zurich, we explored a range of themes and concepts experimenting with ideas related to simplicity, convenience, control, and transparency. Over time, we refined our strategy, prioritising titles that would embody a sense of togetherness, unity, and personal service.
The final choice: Zurich One, perfectly encapsulated the essence and purpose of the portal—bringing policies together for streamlined management. At the same time, the word “One” draws attention to the tailored nature of the experience Zurich offers its customers.
Simple, unified, and customer focused.
With our help, Zurich found the ideal title for its transformative application. “Zurich One” provides a clear, functional, and descriptive identity for the portal, immediately signalling its purpose and value to global customers in the insurance market. It also draws attention to the insurers position as a customer-centric company, offering truly bespoke experiences.
With its new name, Zurich can capture the attention of its target audience, while sending a valuable message to customers about its vision for the future. The title connects seamlessly with the company’s focus on simplicity, accessibility, and personalised service, reminding everyone of Zurich’s passion for redefining the insurance industry.
What we did:
| —Research —Workshops —Strategy |
—Naming —Shortlisting —Due diligence |
