Services

An agile London brand strategy agency.

Build a complete brand with Fabrik — a visionary brand strategy agency in London, working for clients worldwide. As doers rather than talkers, we’ll help you stand out, find a new angle, and create a dialogue between you and your audience.

Brand strategy

A problem-solving strategy.

Your brand strategy rests on a single point — what problem are you trying to solve? Is it a market problem? Do you need to attract new customers from new demographics? Or do you have a specific issue, like a competitor with a similar product name?

If you’re wondering where your brand goes next, read on… 

Our services

Brand strategy services.

With Fabrik, you get a brand strategy agency that understands you and your business. We will get under the skin of your organisation and help you find where the opportunities lie.

This is what we do:

  • Research
  • Analysis
  • Interviews
  • Workshops
  • Insights
  • Values
  • Purpose
  • Positioning
  • Segmentations
  • Architecture
  • Tone of voice
  • Messaging
  • Envisioning
  • Activation
  • Governance
  • Strategy

Strategy projects.

Your strategy

Building your strategy.

Fabrik is a strategic branding agency. That means we start without preconceptions and brand your business based on your long-term goals. No gimmicks. No complicated processes. No nonsense.

Here’s how we’ll approach your brand strategy project…

Build your strategy on solid foundations.

Your brand is the necessary building block for everything else you create. We apply our tried and tested methodology to brand strategy. With solid foundations, you can weather the changes of a constantly shifting world.

Your brand is the necessary building block for everything else you create. We apply our tried and tested methodology to brand strategy. With solid foundations, you can weather the changes of a constantly shifting world.

Gather research and share insights.

We can interview chief executives, run workshops with your teams, conduct customer focus groups, and undertake desk research. Getting a feel for your purpose and personality. We can go as deep as you want us to go. Your strategic goals, objectives, opportunities and ideas will be presented in one report.

We can interview chief executives, run workshops with your teams, conduct customer focus groups, and undertake desk research. Getting a feel for your purpose and personality. We can go as deep as you want us to go. Your strategic goals, objectives, opportunities and ideas will be presented in one report.

Apply experience from other sectors.

We deliver tangible, not tangential, creative solutions that get our clients noticed, remembered and talked about.

Get a unique perspective – a broad one.

We deliver tangible, not tangential, creative solutions that get our clients noticed, remembered and talked about.

Get a unique perspective – a broad one.

Find answers to those burning questions.

Most brand strategy agencies will take your brief at face value. But we delve deeper. What do your customers really think about your brand? How is the market changing? And are your plans likely to work in three to five years?

We take a step back and look at the broader picture.

Most brand strategy agencies will take your brief at face value. But we delve deeper. What do your customers really think about your brand? How is the market changing? And are your plans likely to work in three to five years?

We take a step back and look at the broader picture.

Strike a balance between ambition and cost.

Every business has to balance its costs. How much or how little you want us to achieve is up to you. So, what exactly do you need? What’s suitable for your business? Do you need focus groups with customers or just a few interviews? Guidelines for a global enterprise or a simple plan for a team of five?

Whatever your size, pick the scale of your own brand strategy project.

Every business has to balance its costs. How much or how little you want us to achieve is up to you. So, what exactly do you need? What’s suitable for your business? Do you need focus groups with customers or just a few interviews? Guidelines for a global enterprise or a simple plan for a team of five?

Whatever your size, pick the scale of your own brand strategy project.

Grow your brand framework step by step.

At the end of the project, you’ll have all the pieces of your brand. From your brand manifesto to your overarching brand strategy, tone of voice, and messaging. Then, you can decide how to present it to your employees and spread the message around your company.

At the end of the project, you’ll have all the pieces of your brand. From your brand manifesto to your overarching brand strategy, tone of voice, and messaging. Then, you can decide how to present it to your employees and spread the message around your company.

Recommend tactics to get your brand noticed.

Using the information we gather about the market, your customers, and your target audiences, we’ll find you a genuine point of difference. An opportunity to stand out. Then, armed with this insight, you can address the issues at hand.

Using the information we gather about the market, your customers, and your target audiences, we’ll find you a genuine point of difference. An opportunity to stand out. Then, armed with this insight, you can address the issues at hand.

Deliver a brand strategy to fuel creativity.

Come away with a brand strategy that inspires creativity. By the end of the project, you’ll have everything you need to start building your visual and verbal identity, writing copy content, crafting campaigns and designing marketing and communication collateral.

Come away with a brand strategy that inspires creativity. By the end of the project, you’ll have everything you need to start building your visual and verbal identity, writing copy content, crafting campaigns and designing marketing and communication collateral.

Our offer

What’s included.

A few buzzwords in a pyramid don’t make an effective brand strategy. As a strategic branding agency with decades of experience, we deliver the most essential brand-building blocks.

Values & purpose

The heart of your brand tells your customers and employees what you stand for and why.

Brand proposition

A summary of your brand’s benefits to your customers and what it delivers to help them.

Brand architecture

Have you got multiple brands? Not a problem. See how they all tie together and work as a cohesive whole.

Brand positioning

See exactly how your brand fits into the market against your competitors and what you can do to stand out.

Tone of voice

How does your brand speak? Are you funny? Honest? Authoritative? Get practical principles that everyone can use.

Brand strategy

What is your plan for the next three to five years? What are your objectives? And how will you measure success?

Contact us

Start your brand strategy journey.

Whether you want to refresh your brand strategy or entirely reinvent your brand, Fabrik is a brand strategy agency in London with the nous to help. Get in touch, and let’s start a conversation.

Brand strategy projects.

Sight Scotland

A new name and identity provide a vision for the future.

For over 225 years, “Royal Blind” stood as a beacon of guidance, support, and compassion for people with visual impairments. Alongside its sister charity, Scottish War Blinded, the organisation...

Salad Money

Creating a fresh brand and proposition for Salad Money.

Salad Money began life with a clear mission: introduce an antidote to the persistent problem of toxic payday loans. Emerging of a beacon of hope in an exploitative market, Salad Money challenges the...

Network Homes

Transforming communities through purposeful branding.

Network Homes (formerly Network Housing Group) is a market leader in the real-estate service market, building, selling, renting, and managing quality homes in thriving communities. Over 40 years, the...

RCoA

Reviving the RCoA brand for a new generation of anaesthetists.

Established in 1992, the Royal College of Anaesthetists (RCoA), epitomises innovation in the UK healthcare landscape. Representing the largest hospitality speciality in the NHS (Anaesthesia), RCoA has...

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Ready to talk?

We dig deep to discover tangible benefits at your brand’s heart. We then use insights and imagination to build your brand strategy and shape your reputation. 

If Fabrik sounds like the right brand strategy agency for your business, let’s start a conversation…