This policy explains how Fabrik Brands uses cookies and similar technologies on our website. It covers what cookies are, which ones we use, why we use them, and how you can control them.
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work properly, to improve performance, and to provide information to the site owner.
First-party cookies are set by the website you are visiting. Third-party cookies are set by a different domain – typically by analytics or advertising services that the website uses.
Similar technologies, including pixels, local storage, and scripts, work in comparable ways. When we refer to cookies in this policy, we include these technologies too.
We use cookies for three broad purposes. To make the website work properly, to understand how people use it, and to remember your preferences. We do not use cookies for behavioural advertising or to build profiles about individual visitors.
These cookies are necessary for the website to function. They enable core features like page navigation, access to secure areas, and remembering your cookie consent preferences. They cannot be switched off.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| Cookie Consent | Fabrik Provider | Stores your cookie consent preferences | 1 year |
| Cookie Name Aa | Get statistics | 18 months | |
| Cookie Name B | Google 2 | Get statistics | 2 years |
We use analytics cookies to understand how visitors interact with our website – which pages are visited most, how long people spend on the site, and where traffic comes from. This helps us improve the site and make it more useful.
Under the Privacy and Electronic Communications Regulations (PECR), as amended by the Data Use and Access Act 2025, first-party analytics cookies used solely for statistical purposes to improve our website do not require your consent. However, we are transparent about their use, and you can opt out at any time using the cookie settings on our website.
We currently use Google Analytics for this purpose. The data collected is aggregated and does not identify you personally.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated number | 2 years |
| _ga_[ID] | Google Analytics | Used to maintain session state | 2 years |
Functional cookies allow the website to remember choices you have made and provide enhanced features. For example, they may remember your region or language preference, or adapt how the site looks on your device.
Under the amended PECR rules, cookies that adapt how a site appears or behaves based on device preferences do not require consent, provided we are transparent and offer you a way to opt out.
Some pages on our website may include content from third-party services. For example, embedded videos, social media feeds, or fonts. These services may set their own cookies. We do not control these cookies, and they are subject to the privacy and cookie policies of the relevant third party.
Where third-party cookies are not essential to the functioning of the website and are used for purposes such as advertising or tracking, we will only allow them to be set with your consent.
When you first visit our website, you will see a cookie banner that lets you accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, if you block all cookies, some parts of the website may not function properly.
Here is how to manage cookies in common browsers:
| Chrome: | Settings > Privacy & security > Cookies & other site data |
| Firefox: | Settings > Privacy & Security > Cookies & Site Data |
| Safari: | Preferences > Privacy > Manage Website Data |
| Edge: | Settings > Cookies & site permissions > Manage & delete cookies & site data |
If you would prefer not to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout. This prevents Google Analytics from collecting data about your visits.
We may update this cookie policy from time to time to reflect changes in the cookies we use, changes to the law, or updates to our website. Any changes will be posted on this page with a revised effective date.
For more detail on how we handle your personal data, please see our Privacy Policy.
If you have any questions about this cookie policy, contact us at:
Fabrik Brands
Email: mail@fabrikbrands.com
Telephone: (0)20 7336 1388
Additional policies: