Fabrik is a branding agency based in London. We apply strategic and creative thinking to branding programmes for organisations throughout the world. Using insights and ideas, we build brands and shape reputations. Our end products are creative solutions that work.
What we do
We’ve developed deep expertise in core areas of communication.
At Fabrik, we don't spread our talents and our energy too thinly. We're wary of diluting our abilities. In our chosen fields of strategy, naming, branding, and marketing, our skills and commitment run deep. This specialisation reflects a basic truth of creativity.
The following disciplines are central to brand-building…
Definition
We work with you to help define your objectives, and then plan a programme of work.
Immersion
The project team gains a thorough understanding or the environment you operate in.
Vision
Using our analytical skills, we work with you to develop the building blocks to drive the project.
Positioning
Through workshops, mood boards and tone of voice, we articulate the brand positioning.
Manifesto
Your brand manifesto is a statement of intent that underpins everything your entity stands for.
Strategy
And finally, we deliver the over-arching brand strategy and help to bed it into your organisation.
Logo design
While branding is about more than logo design, we recognise the crucial role of a logo.
Visual identity
Flexing and testing the building blocks of the brand, we create bold visual identities.
Messaging
Aligning tone of voice to brand strategy, we’ll determine whether you shout, whisper or waffle.
Launch planning
An effective launch strategy will ensure the branding programme comes to fruition with impact.
Guidelines
A comprehensive set of visual guidelines will govern application of the new brand identity.
Implementation
Involving your team, we’ll help to roll-out the new look and feel across your entire business.
Exploration
Our naming experts analyse brands in your sector. We highlight ‘gaps’ for new names to occupy.
Language checks
Most brands today need to work across borders, so we check for meaning and associations.
Name generation
Next, we generate naming ideas that have the potential to support your vision for the new brand.
Trademark searches
When a name is shortlisted, we check trademark registers in the countries you intend to operate in.
Domain names
We’ll ensure that your domain name supports your brand values and is search-friendly.
Creative development
To ensure you make the right decision, we’ll add a creative twist to your shortlisted names.
Planning
Big ideas and strategic planning provide solid foundations for bold marketing campaigns.
Visualisation
Using the power of visualisation we bring ideas and concepts alive in real world scenarios.
Development
Building on the concept we ensure people embrace your brand and make it part of their daily lives.
Copywriting
Struggling to capture your own brand essence? Let Fabrik provide the words on your behalf.
Activation
From hi-tech to hi-touch, we’ll ensure your message finds the right people at the right time.
Application
Skilled across all channels and all touch-points, we’ll apply your campaign to any media.
What we've done
Industrious and efficient are not the only two words to describe Fabrik.
Each item we produce is a one-off, designed to meet the precise needs of a particular client. And, of course, to resonate with our client’s target audience. Throughout the creative process we think creatively as well as strategically, bringing relevance and memorability to communications.
Here's proof that we deliver tangible creative solutions…
Recent Projects
Get in touch
Wary of talking too much about ourselves, let’s talk about your project.
Before we work to understand your brief, we'll work to understand you. We'll get under the skin of your organisation, and get a feel for the purpose and personality of your brand. Then, armed with this insight, we'll address the issues at hand.
Discover why Fabrik is the ideal creative agency for you…
What we think
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As we shape reputations and build brands, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is an online publication that raises topical issues relevant to anyone in branding, marketing and creative communications.
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Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, design and marketing communications.
