In our experience, a forward-thinking, pro-active mindset makes for a more dynamic and exciting brand strategy. To achieve this we begin the process with no preconceptions.... nothing is ruled out or in. Our strategic tools include research & reporting, competitor analysis, online polls & surveys, workshops, interviews, communication audits, focus groups and portfolio segmentation.
Whatever the project, we ensure creativity is informed by brand strategy. Whether we’re launching a new brand or revitalising a tired brand, our planners and brand strategists work hard to interpret social trends. We aim to anticipate the future, rather than speculate what the future might hold.
Examining the role of an organisation and its products and services, our recommendations are based on a blend of analysis, deep understanding and intuition. As we discover more about our clients, we begin the process that leads to an inspiring definition of their brand, filtering down to strategy, implementation programmes and tactical communications.