Brand Fabrik
As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.
Mastering the master brand strategy: When is boss branding the right approach?
Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic… More
0 comments | Branding
What is sub branding? Breaking down brand architecture
No matter what kind of company you run, there’s a good chance that you hope to one day grow bigger, more… More
0 comments | Branding
Naming a product: Strategies, secrets and sensational ideas
Naming a product is one of the most complicated parts of the marketing mix. Whether you’re naming a product line or… More
0 comments | Branding
Clean up your campaigns with a digital marketing audit
Do you need a digital marketing audit? For most companies, online advertising is an essential part of any outreach strategy. Around… More
0 comments | Digital
Symbols with strength: What is an emblem logo and does your brand need one?
Logos are special. They’re not just a combination of shapes, text, and graphics. There’s also another component that goes into an… More
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What is a vertical marketing system? The ups and downs of a vertical marketing strategy
Is vertical marketing the right solution for your business? When you start building a company, one of the most important initial… More
0 comments | Branding
Making your mark – What is a brand mark and how does it define you?
Is it time to make your mark in your chosen industry? If you’re a fan of the content here at Fabrik,… More
0 comments | Branding
How to be found: The importance of local SEO for small businesses
SEO (search engine optimisation) is ever changing. Google always introduces new features and upgrades on its Search Engine Result Pages for… More
0 comments | Digital, Marketing
Branding essentials: How to create a brand strategy that makes your business bulletproof
What makes a brand? That’s a question we’ve covered many times as a brand strategy agency. After all, there are plenty… More
1 comment | Branding
How to name a product: Golden rules for next-level names
Naming something is tough. Whether you’re choosing a title for an single new product or completely reinventing your entire product portfolio,… More
1 comment | Branding, Naming
How to choose a brand color palette: Taking a spin on the color wheel
What’s your favorite color? Color is such an intrinsic part of our day-to-day experiences that it’s often easy to take it… More
2 comments | Branding
Glocal warming: How glocalisation is changing the business environment
Visit Shanghai, and you’ll be able to get a Peking duck burger for your lunch from KFC. Hop on a plane… More
2 comments | Marketing![star](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="38" height="38" viewBox="0 0 38 38" stroke="rgba(103,107,109,0.25)"><g fill="none" fill-rule="evenodd"><g transform="translate(1 1)" stroke-width="2"><circle stroke-opacity=".55" cx="18" cy="18" r="18"/><path d="M36 18c0-9.94-8.06-18-18-18"><animateTransform attributeName="transform" type="rotate" from="0 18 18" to="360 18 18" dur="1s" repeatCount="indefinite"/></path></g></g></svg>){kind=small}
