Brand Fabrik
As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.
Microsite vs landing page: What’s the difference?
The online world is a busy place. There are more than 1.5 billion sites online, belonging to millions of different companies,… More
0 comments | Digital, MarketingHow to do keyword research the easy way: Your step by step guide
Wondering how to do keyword research? You’re not alone. Even digital marketing experts have a hard time keeping up with Google… More
0 comments | Digital, MarketingWhat is a microsite, and will it really benefit your brand?
Most businesses today have at least some kind of website. Some brands use their website to sell products and services to… More
0 comments | Digital, MarketingHow to write a press release: Your guide to working with the media
Sometimes, we get so caught up with the latest parts of the content marketing world, that we forget that a considerable… More
0 comments | MarketingGreen brands: Eco friendly companies to learn from
A few generations ago, it seemed as though we had access to endless resources. The world was brimming with untapped potential,… More
0 comments | BrandingWhat is keyword research? The key to unlocking your SEO
Keyword research. It’s a term you’ve probably heard a million times if you’re involved in any kind of online marketing or… More
0 comments | Digital, MarketingWhat is an external marketing audit? From the outside looking in
There’s more to your company than your marketing strategy. If you want to connect with your target market, then you need… More
0 comments | MarketingTips for choosing one word business names for stylish brands
One word business names are everywhere you look. From Amazon and Google to Apple and eBay, it seems as though many… More
0 comments | BrandingTypography 101: Everything you need to know about fonts!
Useful yet under-appreciated, typography is the most crucial and gratifying element of design. It is commonly defined as the art of… More
0 comments | BrandingYour complete internal marketing audit checklist: Optimisation from the inside out
Running a successful company today takes a lot of work. Not only do you need to come up with an incredible… More
0 comments | MarketingLost in translation: The dangers of marketing jargon
How often do you find yourself talking about core competency, bleeding-edge technology, and shifting paradigms in your marketing messages? When you’re… More
0 comments | MarketingHow to choose a brand color palette: Taking a spin on the color wheel
What’s your favorite color? Color is such an intrinsic part of our day-to-day experiences that it’s often easy to take it… More
4 comments | Branding