Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Nordgreen watches: Get to know a leader in Scandinavian watches 

As fans of beautiful branding, the team here at Fabrik has always been enchanted by Danish brands. There’s something about Nordic… More

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Self-employed? Coronavirus and the gig economy 

Imagine a world where you work 12 hours every day. You’re stuck behind a desk typing at break-neck speed to create… More

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How creative services companies can survive COVID-19 

At the time of writing this blog, COVID-19 infections are at their peak in the UK. The world is in a… More

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Your map to local keyword research: Finding your local SEO strategy 

There’s more to keyword research than search volumes and bid prices. While it’s always helpful to rank for broad keyword phrases… More

0 comments | Digital, Marketing
What is Google Keyword Planner? Your all-access guide 

If you’re looking for opportunities to reach a wider audience, collect more traffic, and increase your potential conversions, then you’re going… More

0 comments | Digital, Marketing
Your guide to PPC keyword research: Making the most of every click 

PPC keyword research is at the heart of any successful paid campaign. After all, if you want to connect with your… More

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Your guide to Google AdWords keyword research 

Keywords matter more than you think. Whether you’re trying to attract organic traffic to your website by making sure that you… More

0 comments | Digital, Marketing
What is indirect marketing? The subtle approach to sensational advertising 

Want to be successful in today’s competitive marketplace? You’re going to need a lot more than just a great website and… More

0 comments | Marketing
How to conduct effective competitor keyword research (and learn from your enemy) 

Want to make sure that your customers can find you online? Then you’re going to need some great keyword research. Keyword… More

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The 9 best microsite design examples we’ve seen so far 

Sometimes, the best things really do come in small packages. The keys to your new home, an engagement ring for your… More

0 comments | Digital, Marketing
It’s time to get social: Why you need a social media marketing strategy 

Struggling with social media? You’re not alone. Most businesses today know the inherent value of using social media platforms in their… More

5 comments | Digital, Marketing
Microsite vs website: When does a microsite become a website? 

Microsite vs website: What’s the difference between a microsite and a website? More importantly, do you need one more than the… More

0 comments | Digital, Marketing