Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Tips for a better customer referral program: Penny for your thoughts? 

Customers have always talked about their experiences with brands. We can all remember a time when we’ve gushed about excellent service… More

0 comments | Branding
Knowledge is power: The benefits of online learning for business owners 

For decades, education has been a restrictive experience, relegated to stifling classrooms with uncomfortable chairs and squeaky blackboards. Fortunately, the digital… More

0 comments | Articles, Digital
What is a primary audience? Defining your core audience 

As a business owner, you want your product or service to be popular. In an ideal world, your solutions would appeal… More

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Responding to disaster: Brand messaging and communications tips in a crisis 

Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone… More

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Using an SEO and content plan to increase brand awareness in a crisis 

As cases of the COVID-19 coronavirus continue to accelerate across the globe, brands everywhere are scrambling to navigate, and survive the… More

0 comments | Articles, Marketing
Podcasting prep: The 10 best podcast microphone options 

According to Edison Research, 197 million Americans have heard of podcasts, and the demand for this audio entertainment is growing rapidly… More

0 comments | Reviews
Brand positioning in a pandemic: The best brand responses to COVID-19 

Around the globe, businesses are rapidly coming to terms with the fact that business, as usual, is no longer an option… More

0 comments | Articles, Branding
Improvise, adapt, overcome: Simple sales tips to transform your strategy in a crisis 

The COVID-19 pandemic will pass eventually. Right now, it’s having a dramatic impact on our landscape, forcing countless employees to work… More

0 comments | Articles, Marketing
Digital marketing tips to help you survive COVID-19 (or any crisis) 

We’re dealing with an unprecedented moment in history at the time of writing this article. The entire country of the UK… More

0 comments | Articles, Digital, Marketing
Nordgreen watches: Get to know a leader in Scandinavian watches 

As fans of beautiful branding, the team here at Fabrik has always been enchanted by Danish brands. There’s something about Nordic… More

0 comments | Reviews
Self-employed? Coronavirus and the gig economy 

Imagine a world where you work 12 hours every day. You’re stuck behind a desk typing at break-neck speed to create… More

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How creative services companies can survive COVID-19 

At the time of writing this blog, COVID-19 infections are at their peak in the UK. The world is in a… More

0 comments | Articles