Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Video killed the radio star – or did it? Why radio still has a part to play in marketing 

In the late 70s, The Buggles soared to stardom with the incredibly catchy song: “Video killed the radio star.” It was… More

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Make your mark: How to find a profitable niche for your growing brand 

Differentiation is a common problem for growing brands. You want to stand out and attract a community of dedicated customers. However,… More

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How to boost SEO by avoiding keyword cannibalization 

Are you a victim of keyword cannibalization? Search engine optimization is probably one of the biggest concerns companies have to face… More

0 comments | Digital, Marketing
The art of brand architecture: The many faces of the Virgin company 

There are plenty of reasons why we consider Virgin to be a quintessentially British brand. Despite it’s incredible size, this unique… More

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The best sub brands: Diving beneath the surface with sub brands 

Brand architecture is one of the most important assets a business can have. Think of building your brand like designing a… More

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Mastering the master brand strategy: When is boss branding the right approach? 

Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic… More

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Clean up your campaigns with a digital marketing audit 

Do you need a digital marketing audit? For most companies, online advertising is an essential part of any outreach strategy. Around… More

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What is sub branding? Breaking down brand architecture 

No matter what kind of company you run, there’s a good chance that you hope to one day grow bigger, more… More

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Naming a product: Strategies, secrets and sensational ideas 

Naming a product is one of the most complicated parts of the marketing mix. Whether you’re naming a product line or… More

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Symbols with strength: What is an emblem logo and does your brand need one? 

Logos are special. They’re not just a combination of shapes, text, and graphics. There’s also another component that goes into an… More

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What is a vertical marketing system? The ups and downs of a vertical marketing strategy 

Is vertical marketing the right solution for your business? When you start building a company, one of the most important initial… More

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Making your mark – What is a brand mark and how does it define you? 

Is it time to make your mark in your chosen industry? If you’re a fan of the content here at Fabrik,… More

0 comments | Branding