Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What is keyword research? The key to unlocking your SEO 

Keyword research. It’s a term you’ve probably heard a million times if you’re involved in any kind of online marketing or… More

0 comments | Digital, Marketing
What is an external marketing audit? From the outside looking in 

There’s more to your company than your marketing strategy. If you want to connect with your target market, then you need… More

0 comments | Marketing
Tips for choosing one word business names for stylish brands 

One word business names are everywhere you look. From Amazon and Google to Apple and eBay, it seems as though many… More

0 comments | Branding
Typography 101: Everything you need to know about fonts! 

Useful yet under-appreciated, typography is the most crucial and gratifying element of design. It is commonly defined as the art of… More

0 comments | Branding
Your complete internal marketing audit checklist: Optimisation from the inside out 

Running a successful company today takes a lot of work. Not only do you need to come up with an incredible… More

0 comments | Marketing
Lost in translation: The dangers of marketing jargon 

How often do you find yourself talking about core competency, bleeding-edge technology, and shifting paradigms in your marketing messages? When you’re… More

0 comments | Marketing
How to choose a brand color palette: Taking a spin on the color wheel 

What’s your favorite color? Color is such an intrinsic part of our day-to-day experiences that it’s often easy to take it… More

4 comments | Branding
Video killed the radio star – or did it? Why radio still has a part to play in marketing 

In the late 70s, The Buggles soared to stardom with the incredibly catchy song: “Video killed the radio star.” It was… More

0 comments | Marketing
Make your mark: How to find a profitable niche for your growing brand 

Differentiation is a common problem for growing brands. You want to stand out and attract a community of dedicated customers. However,… More

1 comment | Marketing
How to boost SEO by avoiding keyword cannibalization 

Are you a victim of keyword cannibalization? Search engine optimization is probably one of the biggest concerns companies have to face… More

0 comments | Digital, Marketing
The art of brand architecture: The many faces of the Virgin company 

There are plenty of reasons why we consider Virgin to be a quintessentially British brand. Despite it’s incredible size, this unique… More

0 comments | Branding
The best sub brands: Diving beneath the surface with sub brands 

Brand architecture is one of the most important assets a business can have. Think of building your brand like designing a… More

0 comments | Branding, Marketing