Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Responding to disaster: Brand messaging and communications tips in a crisis 

Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone… More

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Using an SEO and content plan to increase brand awareness in a crisis 

As cases of the COVID-19 coronavirus continue to accelerate across the globe, brands everywhere are scrambling to navigate, and survive the… More

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Podcasting prep: The 10 best podcast microphone options 

According to Edison Research, 197 million Americans have heard of podcasts, and the demand for this audio entertainment is growing rapidly… More

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Brand positioning in a pandemic: The best brand responses to COVID-19 

Around the globe, businesses are rapidly coming to terms with the fact that business, as usual, is no longer an option… More

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Improvise, adapt, overcome: Simple sales tips to transform your strategy in a crisis 

The COVID-19 pandemic will pass eventually. Right now, it’s having a dramatic impact on our landscape, forcing countless employees to work… More

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Digital marketing tips to help you survive COVID-19 (or any crisis) 

We’re dealing with an unprecedented moment in history at the time of writing this article. The entire country of the UK… More

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Nordgreen watches: Get to know a leader in Scandinavian watches 

As fans of beautiful branding, the team here at Fabrik has always been enchanted by Danish brands. There’s something about Nordic… More

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Self-employed? Coronavirus and the gig economy 

Imagine a world where you work 12 hours every day. You’re stuck behind a desk typing at break-neck speed to create… More

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How creative services companies can survive COVID-19 

At the time of writing this blog, COVID-19 infections are at their peak in the UK. The world is in a… More

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Your map to local keyword research: Finding your local SEO strategy 

There’s more to keyword research than search volumes and bid prices. While it’s always helpful to rank for broad keyword phrases… More

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What is Google Keyword Planner? Your all-access guide 

If you’re looking for opportunities to reach a wider audience, collect more traffic, and increase your potential conversions, then you’re going… More

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Your guide to PPC keyword research: Making the most of every click 

PPC keyword research is at the heart of any successful paid campaign. After all, if you want to connect with your… More

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