Based on our research, we may well start the creative ball rolling with a NameStorm session. We bring together a range of people, including our client, and encourage everyone to contribute words and names. This may work. It may not. Either way, it’s a good starting point. From then on, our creative teams will explore all avenues that might lead to the perfect name.
The new name can be real or made up, short or long, rational or emotive, descriptive or creative. But it must never be boring, pretentious or predictable.
Giving free reign to our creativity, we’ll also explore how taglines, descriptors, images and language can bring out a name’s personality. Throughout the creative phase, we’ll consider many themes and concepts, making sure our naming suggestions stay on brief and on brand.