20 best branding podcasts! Inspiration for top brands and successful designers

The best branding podcasts aren’t just an excellent source of entertainment for today’s entrepreneurs, graphic designers, and creative professionals. They’re also one of the best ways for beginners and pros alike to learn about branding strategies, and discover new ways to outperform the competition.

Whether you’re ready to launch a new business, looking for ways to elevate your brand equity, or you just want to know how world-leading companies achieved branding success, there’s a podcast out there for you. 

The best part? You can tune into your favorite branding podcast anywhere (even when you’re on the commute to and from work). The biggest challenge is figuring out which podcasts you should listen to. Just searching for “branding” on Apple Podcasts brings up hundreds of options.

To save you some time, we’ve curated this list of our favorite branding podcasts, covering everything from logo design tips, to interviews with brand experts.

The benefits of listening to branding podcasts

These days, more people are listening to the best podcasts on branding than ever before. Podcasts have surged into popularity in recent years. In fact, there are around 504.9 million podcast listeners worldwide (that adds up to around 23.5% of all internet users). 

While you can always expand your branding education by reading informative blogs and watching brand-focused videos, podcasts are very convenient form of entertainment and education. They’re easy to listen to on the move, and cover a range of different topics.

You can find branding podcasts that share top tips from the world’s leading brand experts, responsible for creating identities for companies like Apple or Nike. There are also specialist podcasts out there focusing on certain types of branding, like visual identity creation, personal, or employer branding.

Since most of these podcasts are free, you can listen to as many episodes as you like, whenever you want. You might even discover some tips and insights that give your own brand a crucial boost.

Plus, it’s worth noting that podcasts are excellent at improving your creative abilities. They can stimulate the imagination, improve emotional intelligence and more. 

What to look for in a branding podcast

There’s no one-size-fits-all guide to finding the ideal branding podcast. The right solution for you will depend on your interests, your current branding goals, and even the type or style of content you enjoy listening to. 

To create our list of the best branding podcast, we looked at:

• Consistency: The world of branding is always evolving, with new trends, technology, and customer preferences to consider. Ideally, the best branding podcasts should consistently post new content, to keep you up to date with the landscape. 
• Industry expertise: Leading branding podcasts share insights and thoughts from some of the world’s most reputable branding experts. Look for podcasts hosted by professionals with years of experience in their niche. 
• Variety: Branding is a multi-faceted concept. A great podcast should feature plenty of different types of content, covering things like tips on creating logos or tag lines, naming advice, or valuable insights from branding case studies. 

Plus, it’s worth looking for a podcast that’s fun to listen to. Even if a host has years of experience, it can be difficult to feel inspired by what you hear if the content itself isn’t particularly exciting.

The best branding podcasts for 2024

After years of building extraordinary brands ourselves, we’ve discovered for ourselves just how valuable the best branding podcasts can be. We’ve scoured through the internet to bring you this list of some of the best podcasts from industry leaders in the branding world. 

1. The On Branding Podcast

Listen on: Apple Podcasts, Spotify, YouTube

Updated on a weekly basis, the On Branding podcast by Alex Dvornechuck is an excellent option for starting your podcast journey. Most episodes follow an interview format, where Alex talks to small businesses and industry leaders about their branding journeys. 

The show is brimming with behind-the-scenes commentaries on everything from brand messaging, to brand positioning, and even building purpose-driven brands. Plus, the episodes are short enough that you don’t feel exhausted by the time you’re done listening.

If you’re looking for quick professional insights, actionable tips, and real world stories, the On Branding podcast definitely delivers. 

2. The JUST Branding Podcasts

Listen on: Apple Podcasts, YouTube

Hosted by Jacob Cass and Matt Davies, the “JUST Branding” podcast is a fun and modern audio show, dedicated to helping designers and entrepreneurs build more effective brands. The episodes (usually around an hour long) go into the details of the brand building process step by step.

You’ll learn all about selling brand strategy, discovering brand purpose, and even using brand personality to build relationships with consumers. This branding podcast covers all of the granular details of the branding journey, from choosing a name to building a website.

Plus, it includes actionable tips from some of the biggest names in the industry, from Marty Neumeier to David Aaker and beyond. 

3. Let’s Talk Branding

Listen on: Apple Podcasts, Spotify

If you’re an aspiring brand strategist, the “Let’s Talk Branding” podcast is definitely a show worth checking out. Hosted by Stef Hamerlinck, this amazing audio show covers everything from emerging branding trends, like the rise of artificial intelligence, to simple branding tips. 

You’ll be able to listen to in-depth conversations with business leaders and founders from across the globe, accessing actionable insights into real-world branding techniques. Plus, the podcast series is filled with personal thoughts and experiences from the host himself. 

This is one of the few branding podcasts to also provide in-depth insights into more technical branding concepts, like monitoring brand health and business reputations.

4. The Futur

Listen on: Spotify, Apple Podcasts, YouTube

The Futur is more than “just” a branding podcast. It’s a show conceived by Chris Do, that explores the overlap between design, marketing, and business growth. The podcast host shares candid discussions with inspirational people from across the business development landscape every week. 

Although the series covers a range of topics, from social media marketing, to how you can attract better clients, there’s plenty of branding focused content to explore. You can learn about building brand identities, and finding your brand personality. 

The series also covers topics connected to the branding landscape, teaching listeners how to create quality content, design attractive logos, and deliver excellent customer experiences.

5. Branding Banter

Listen on: Apple Podcasts, Spotify

If you’re looking for one of the best branding podcasts for both entertainment and information, the Brand Banter podcast is a great choice. This series was created by Luke Pieczynski and Jack Carlson, two young professionals who met at an advertising course in high school. 

The two host weekly discussions about everything from visual brand design to new trends in the modern market. There are also plenty of interviews with big brand leaders, graphic design experts and other professionals to expand your education.

The best thing about this podcast is how enjoyable it is to listen to. There are plenty of shorter episodes, for those who don’t have much time in their schedule too.

6. Brand Master Podcast

Listen on: Spotify, YouTube, Apple Podcasts

Brand Master Academy’s Stephen Houraghan created the Brand Master podcast to help branding professionals and business leaders build more effective brands. The episodes cover topics like brand strategy, psychology, and creative thinking, to help you make the most of a new brand identity.

You’ll learn how to leverage cutting-edge storytelling techniques and messaging frameworks more effectively, and find new ways to transform customer experiences. Like many popular podcasts in the branding landscape, there are also plenty of branding expert interviews to enjoy.

If you want tips on how to create better brands from some of the world’s leading experts, this could be the ideal podcast for you. 

7. The Real World Branding

Listen on: Apple Podcasts, Spotify, YouTube

The Real World Branding podcast was created by president of Finch brands, Bill Gullan. Straightforward and practical, with episodes lasting less than 30 minutes, this fast-paced series is great for new business owners and branding specialists alike. 

While the series isn’t updated as regularly today as it was a year ago, it’s still packed full of useful insights to help you build the best brand experience for your audience. You’ll learn about business building techniques for beginners, and listen to interviews with real-world experts. 

Plus, there are some helpful insights into how successful brands strengthen their relationships with customers through authentic messaging and marketing strategies. 

8. Hitting the Mark

Listen on: Apple Podcasts, Spotify

Like some of the other best podcasts on branding, Hitting the Mark goes beyond branding basics, to discuss topics related to startup success, identity creation, positioning, and more. The podcast episodes are updated a little sporadically, but they’re packed with useful information. 

Many episodes include interviews with susccesful entrepreneurs and investors, who share practical advice on what it takes to develop an award-winning branding strategy. Most episodes are also under an hour long, so they’re easy to listen to, even if you don’t have a lot of time.

With more than 100 episodes to browse through, you’re sure to find some enlightening information in this series, as well as some great sources of inspiration.

9. Brands on Brands

Listen on: YouTube, Apple Podcasts

Among the most popular and best branding podcasts in the world today, Brands on Brands is a leading option for consultants, coaches, entrepreneurs, and content creators alike. The series was created by Brandon Birkmeyer, a strategist with more than 18 years of experience. 

He shares his experiences working with major companies like Wells Fargo, Coca-Cola, Apple, and Walmart. Plus, he also hosts various interviews and conversations with other leading brand creators and entrepreneurs from across the globe. 

We particularly recommend this branding podcast if you’re looking for quick episodes, as most are under 30 minutes in length. 

10. Disruptive Branding

Listen on: Apple Podcasts, Spotify

The Saffron Brand Consultants team created their own podcast in 2022 to share behind-the-scenes insights from their work and projects with worldwide brands. The podcast features conversations with clients, as well as discussions of crucial branding trends and strategies. 

You’ll learn all about how the consultancy team works, and listen to engaging conversations from members of the company’s executive team. If you’re looking for tips on how to position your brand to compete in the modern world, this is a great show to listen to. 

Plus, if you’re building your own brand consultancy from scratch, you’ll learn more about how you can deliver an excellent experience to your clients.

11. The LinkedIn Branding Show

Listen on: Apple Podcasts, Shopify

A little different from some of the best branding podcasts we’ve covered so far, the LinkedIn branding show is a niche podcast, focused on personal branding. The hosts, Michelle J Raymond and Michelle B Griffin show professionals and entrepreneurs how to build a strong personal brand on LinkedIn.

You’ll learn all about how you can position yourself as a thought leader on the world’s leading B2B social media platform. Plus, you’ll discover how to manipulate the LinkedIn algorithm, upgrade your profile, and improve your visibility online. 

With fast-paced episodes lasting around 20 minutes or less, this is a short but simple podcast series that’s brimming with useful information for entrepreneurs and thought leaders.

12. Simplified (previously the Extraordinary Podcast) 

Listen on: Apple Podcasts, Spotify

Previously known as the “Extraordinary Podcast”, the renamed “Simplified” podcast is a series by Tobias Dahlberg that looks at accelerating personal and professional growth. Though it’s not listed as a “branding podcast” exactly, it does cover a number of brand and business strategies. 

Tobias guides you through strategies for client acquisition, brand operations, leadership, personal growth and more, drawing insights from real-life case studies. There are interviews with some of the world’s leading figures in the business world, and insightful personal stories to explore.

Plus, with more than 100 episodes, you’ll have no problem finding something you want to listen to, even if you’re just interesting in learning about brand “exit strategies”. 

13. The Unified Brand

Listen on: Apple Podcasts, YouTube

The Unified Brand is another of the best branding podcasts out there for brand experts, founders, marketers, and directors. Hosted by Chris Outlaw, this series looks at the core elements of brand building and brand strategy, with step-by-step guidance and expert advice. 

You’ll learn new ways of amplifying your brand presence, whether you’re investing in corporate, employer, or personal branding. Plus, interviews with some of the world’s most successful business leaders and brand owners are excellent for gaining branding inspiration. 

Though the episodes are relatively short, they include exclusive information you won’t get anywhere else, helping you to get an insider’s view into the importance of better branding. 

14. Making the Brand

Listen on: Apple Podcasts

Though Billy Draper, the creator of the “Making the Brand” podcast hasn’t uploaded any new episodes to Apple for some time, the podcast itself is still going strong. Now, however, it’s hosted by Brianne Fleming, another exceptional branding expert. 

This informative and educational brand strategy podcast helps new brands discover everything they need to know about building a successful presence. You’ll explore insights into how to boost brand loyalty with excellent messaging, and impressive customer service. 

Plus, like many other popular podcasts, Making the Brand includes some great interviews with thought leaders, covering everything from sourcing new clients to storytelling techniques.

15. The Logo Geek Podcast

Listen on: Spotify, Apple Podcasts, YouTube

If you’ve ever wondered what it takes to design an incredible logo, this is definitely the podcast for you. Logo design expert Ian Paget provides a behind-the-scene view into the world of building brand awareness with graphic design, through interviews with successful designers. 

You can learn all about how some of the top logo designers in the world find inspiration, source new clients, and even price their services. Plus, you’ll find tips on coming up with ideas, choosing fonts, selecting branding tools and more. 

This podcast is a particularly good choice if you’re entering the world of brand identity design for the first time, or you’re interested in a graphic design career. 

16. Brand Design Masters Podcast

Listen on: Apple Podcasts, Spotify 

Created by Philip VanDusen, the Brand Design Masters podcast is a leading audio show, designed to help creators and brand owners enhance their skills. Philip uses more than two decades of experience in strategic branding, creative leadership, and graphic design to inspire his listeners. 

Throughout the episodes, you’ll learn about the top tools you can use to elevate brand awareness, for both your corporate and personal brands. Plus, the guests featured on the show share their real-world experiences with branding and business growth challenges.

Unlike many of the best branding podcasts, this series also includes useful advice for creators on things like preserving emotional endurance, and unlocking creativity. 

17. Branding Matters

Listen on: Apple Podcasts, Spotify

If you’re looking for a no-nonsense branding podcast that’s packed with personality, check out “Branding Matters”. Hosted by Joelly Goodson, an award-winning branding expert with more than 20 years of experience, this podcast features exclusive industries, and tips on branding success. 

Ranked as one of the top global branding podcasts, the Branding Matters show is full of authentic insights you won’t find anywhere else. The episodes will teach you how to increase conversion rates, unlock brand authenticity, and even how to boost brand loyalty. 

You don’t need to be an expert in the industry to benefit from this podcast either. The straightforward conversations are easy to follow, even if you’re diving into branding for the first time. 

18. The Employer Branding Podcast

Listen on: Apple Podcasts

Building an incredible brand isn’t just important for attracting consumers to your company. You also need a strong brand to connect with potential employees. That’s what Jorgen Sundberg focuses on with the “Employer Branding Podcast”. 

The CEO of Link Humans shares weekly insights into employer branding success, with case studies, strategies, and tactics from companies like Microsoft, Google, and Salesforce. With an easy-to-follow Q&A format, and short episodes, it’s easy to spend hours listening to this series. 

Plus, the episodes are updated every week, so there’s always something new to explore if you’re looking for something to add to your Monday morning routine.

19. The On Brand Podcast

Listen on: Apple Podcasts

Not to be confused with the “On Branding” podcast, the On Brand show is a weekly show by Nick Westergaard which focuses on helping companies to tell stronger stories, and build memorable identities. Every week, the host interviews marketing and thought leaders from around the world.

Episodes have featured experts from the Minnesota Vikings, HBO, Mastercard, Ben & Jerry’s, Adobe, and even Whole Foods. Nick’s straightforward and friendly approach makes these podcasts a delight to listen to, and the fast-paced episodes are sure to leave you wanting more.

Notably, this podcast doesn’t just focus on corporate branding, it also looks at the intricacies of building an engaging personal brand too. 

20. Branding Love Letters

Listen on: Apple Podcasts

One of the newest branding podcasts on our list, Branding Love Letters was created by Pilgrimage design, and focuses on the importance of building an impactful visual brand, and emotional connection with your target audience. 

The series, created by brand designer, Sam, speaks to guests from across the globe and asks them to identify their favorite brand. Together, they talk through why their favorite brand has had such a resounding impact on them, covering both branding and marketing strategies. 

This is a great series if you want to get a candid and comprehensive look at how branding effects the way we think and feel about leading companies. 

Tune into some of the best podcasts on branding

If you’re looking for the best branding podcasts to inspire the creation of your own brand identity, or elevate your branding skills, there are plenty of options out there. We’ve covered just a few of our favorite podcasts, from interview-style shows, to those focused on personal branding.

However, as the podcasting landscape continues to grow in popularity, it’s worth keeping an eye (or ear) out for new and upcoming voices in the industry. New podcasts launch all the time, so make sure you’re checking out the trending options on channels like Spotify, Apple Podcasts, and YouTube.

If you need more advice or insights on building a corporate, personal or employer brand, reach out to the Fabrik team today, for expert support on developing the ultimate brand.

Fabrik: A branding agency for our times.