Brand Fabrik: William Baker

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Podcasting prep: The 10 best podcast microphone options 

According to Edison Research, 197 million Americans have heard of podcasts, and the demand for this audio entertainment is growing rapidly… More

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Your map to local keyword research: Finding your local SEO strategy 

There’s more to keyword research than search volumes and bid prices. While it’s always helpful to rank for broad keyword phrases… More

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What is Google Keyword Planner? Your all-access guide 

If you’re looking for opportunities to reach a wider audience, collect more traffic, and increase your potential conversions, then you’re going… More

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Your guide to PPC keyword research: Making the most of every click 

PPC keyword research is at the heart of any successful paid campaign. After all, if you want to connect with your… More

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Your guide to Google AdWords keyword research 

Keywords matter more than you think. Whether you’re trying to attract organic traffic to your website by making sure that you… More

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How to conduct effective competitor keyword research (and learn from your enemy) 

Want to make sure that your customers can find you online? Then you’re going to need some great keyword research. Keyword… More

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The 9 best microsite design examples we’ve seen so far 

Sometimes, the best things really do come in small packages. The keys to your new home, an engagement ring for your… More

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It’s time to get social: Why you need a social media marketing strategy 

Struggling with social media? You’re not alone. Most businesses today know the inherent value of using social media platforms in their… More

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Microsite vs website: When does a microsite become a website? 

Microsite vs website: What’s the difference between a microsite and a website? More importantly, do you need one more than the… More

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Keyword research tips: How to seduce Google with SEO 

It’s easy to overlook the importance of keywords in today’s SEO environment. Google is constantly evolving, updating its algorithm to include… More

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Microsite vs landing page: What’s the difference? 

The online world is a busy place. There are more than 1.5 billion sites online, belonging to millions of different companies,… More

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How to do keyword research the easy way: Your step by step guide 

Wondering how to do keyword research? You’re not alone. Even digital marketing experts have a hard time keeping up with Google… More

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