Brand Fabrik: William Baker

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

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  • June
  • 26
  • 2019
How to boost SEO by avoiding keyword cannibalization 

Are you a victim of keyword cannibalization? Search engine optimization is probably one of the biggest concerns companies have to face… More

0 comments | Digital, Marketing
  • May
  • 16
  • 2019
Clean up your campaigns with a digital marketing audit 

Do you need a digital marketing audit? For most companies, online advertising is an essential part of any outreach strategy. Around… More

0 comments | Digital
  • Mar
  • 6
  • 2019
Sharing is caring: How to integrate social media advocacy into your marketing strategy 

The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or… More

3 comments | Marketing
  • Nov
  • 14
  • 2018
What is a splash page? Let’s dive into better conversions! 

The business world as we know it is changing. These days, you don’t necessarily need a team of investors to launch… More

1 comment | Digital, Marketing
  • Nov
  • 11
  • 2018
What is a swipe file? Copywriting guidance to swipe right for 

Have you ever found yourself facing the dreaded creative block? All you want to do is craft a fantastic headline or… More

1 comment | Marketing
  • Nov
  • 7
  • 2018
Your guide to viral video marketing: An entertainment epidemic 

Have you been exploring the idea of viral video marketing lately? You’re not alone. Demand for visual content is on the… More

1 comment | Digital, Marketing
  • Nov
  • 5
  • 2018
What is viral marketing? How to get the brand-boosting bug 

What is viral marketing? Viral marketing is one of those terms that almost everyone has heard of, like SEO or influencer… More

1 comment | Digital, Marketing
  • Nov
  • 1
  • 2018
How to promote your website: Tips for digital domination 

Despite what ‘Field of Dreams’ may have taught you, the adage: “If you build it they will come” doesn’t apply to… More

2 comments | Digital, Marketing
  • Oct
  • 17
  • 2018
An eye for LSI: Your latent semantic indexing tutorial 

The way that people use the internet is continually evolving. A couple of decades ago, the web was reserved for number-crunching… More

0 comments | Digital, Marketing
  • Oct
  • 8
  • 2018
How to calculate keyword density and fulfil your SEO destiny 

What on earth is keyword density? Search engine optimisation isn’t rocket science, but it sometimes feels like it is. There are… More

1 comment | Digital, Marketing
  • Oct
  • 5
  • 2018
What is semantic search? Reading between the lines for your SEO strategy 

Businesses and marketing experts spend a lot of time and money learning to speak the language of search engines like Google…. More

0 comments | Digital, Marketing
  • Sept
  • 24
  • 2018
I spy ROI: How to measure your content marketing metrics 

Around 86% of marketers say they use content marketing to boost the promotion of their businesses. Yet, 66% have no idea… More

0 comments | Digital, Marketing
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