Brand Fabrik: William Baker

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

How to do keyword research the easy way: Your step by step guide 

Wondering how to do keyword research? You’re not alone. Even digital marketing experts have a hard time keeping up with Google… More

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What is a microsite, and will it really benefit your brand? 

Most businesses today have at least some kind of website. Some brands use their website to sell products and services to… More

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What is keyword research? The key to unlocking your SEO 

Keyword research. It’s a term you’ve probably heard a million times if you’re involved in any kind of online marketing or… More

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How to boost SEO by avoiding keyword cannibalization 

Are you a victim of keyword cannibalization? Search engine optimization is probably one of the biggest concerns companies have to face… More

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Clean up your campaigns with a digital marketing audit 

Do you need a digital marketing audit? For most companies, online advertising is an essential part of any outreach strategy. Around… More

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Sharing is caring: How to integrate social media advocacy into your marketing strategy 

The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or… More

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What is a splash page? Let’s dive into better conversions! 

The business world as we know it is changing. These days, you don’t necessarily need a team of investors to launch… More

1 comment | Digital, Marketing
What is a swipe file? Copywriting guidance to swipe right for 

Have you ever found yourself facing the dreaded creative block? All you want to do is craft a fantastic headline or… More

1 comment | Marketing
Your guide to viral video marketing: An entertainment epidemic 

Have you been exploring the idea of viral video marketing lately? You’re not alone. Demand for visual content is on the… More

2 comments | Digital, Marketing
What is viral marketing? How to get the brand-boosting bug 

What is viral marketing? Viral marketing is one of those terms that almost everyone has heard of, like SEO or influencer… More

1 comment | Digital, Marketing
How to promote your website: Tips for digital domination 

Despite what ‘Field of Dreams’ may have taught you, the adage: “If you build it they will come” doesn’t apply to… More

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An eye for LSI: Your latent semantic indexing tutorial 

The way that people use the internet is continually evolving. A couple of decades ago, the web was reserved for number-crunching… More

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