Brand Fabrik: William Baker

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

The 9 best microsite design examples we’ve seen so far 

Sometimes, the best things really do come in small packages. The keys to your new home, an engagement ring for your… More

0 comments | Digital, Marketing
How to conduct effective competitor keyword research (and learn from your enemy) 

Want to make sure that your customers can find you online? Then you’re going to need some great keyword research. Keyword… More

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It’s time to get social: Why you need a social media marketing strategy 

Struggling with social media? You’re not alone. Most businesses today know the inherent value of using social media platforms in their… More

4 comments | Digital, Marketing
Microsite vs website: When does a microsite become a website? 

Microsite vs website: What’s the difference between a microsite and a website? More importantly, do you need one more than the… More

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Keyword research tips: How to seduce Google with SEO 

It’s easy to overlook the importance of keywords in today’s SEO environment. Google is constantly evolving, updating its algorithm to include… More

1 comment | Digital, Marketing
Microsite vs landing page: What’s the difference? 

The online world is a busy place. There are more than 1.5 billion sites online, belonging to millions of different companies,… More

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How to do keyword research the easy way: Your step by step guide 

Wondering how to do keyword research? You’re not alone. Even digital marketing experts have a hard time keeping up with Google… More

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What is a microsite, and will it really benefit your brand? 

Most businesses today have at least some kind of website. Some brands use their website to sell products and services to… More

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What is keyword research? The key to unlocking your SEO 

Keyword research. It’s a term you’ve probably heard a million times if you’re involved in any kind of online marketing or… More

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How to boost SEO by avoiding keyword cannibalization 

Are you a victim of keyword cannibalization? Search engine optimization is probably one of the biggest concerns companies have to face… More

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Clean up your campaigns with a digital marketing audit 

Do you need a digital marketing audit? For most companies, online advertising is an essential part of any outreach strategy. Around… More

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Sharing is caring: How to integrate social media advocacy into your marketing strategy 

The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or… More

3 comments | Marketing
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