Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What is an external marketing audit? From the outside looking in 

There’s more to your company than your marketing strategy. If you want to connect with your target market, then you need… More

1 comment | Marketing
Tips for choosing one word business names for stylish brands 

One word business names are everywhere you look. From Amazon and Google to Apple and eBay, it seems as though many… More

0 comments | Branding
Your complete internal marketing audit checklist: Optimisation from the inside out 

Running a successful company today takes a lot of work. Not only do you need to come up with an incredible… More

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Make your mark: How to find a profitable niche for your growing brand 

Differentiation is a common problem for growing brands. You want to stand out and attract a community of dedicated customers. However,… More

1 comment | Marketing
Naming a product: Strategies, secrets and sensational ideas 

Naming a product is one of the most complicated parts of the marketing mix. Whether you’re naming a product line or… More

0 comments | Branding
What is a vertical marketing system? The ups and downs of a vertical marketing strategy 

Is vertical marketing the right solution for your business? When you start building a company, one of the most important initial… More

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Branding essentials: How to create a brand strategy that makes your business bulletproof 

What makes a brand? That’s a question we’ve covered many times as a brand strategy agency. After all, there are plenty… More

5 comments | Branding
Sensory marketing: Strategies for a sensational campaign 

Your customers are drowning in advertisements. Now, more than ever before, the world around us is covered in business messages, from… More

1 comment | Marketing
Sensory branding strategies to seduce your customer’s senses 

Sometimes, it’s easy to simplify the complexity of the term “brand” into something simple, like a visual appearance, logo or a… More

1 comment | Branding
Have a heart: Selecting a brand essence statement with spirit 

A brand is so much more than a product or a catchy name. While anyone can build a website and begin… More

2 comments | Branding, Marketing
Multi channel marketing: How to be everywhere at once 

It’s becoming increasingly difficult for modern marketers to stay one step ahead of consumers. The average customer has much more control… More

3 comments | Marketing
Hospitality marketing ideas and how to retain a 5-star reputation 

No matter the industry, an effective marketing strategy is crucial. Your promotional plans are how you build trust around your brand,… More

2 comments | Marketing