Figuring out how to name a startup can be one of the most challenging things you’ll do when bringing your...
JoinedFebruary 13, 2013
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Client Director. Captain of calm. Armchair football fan. It’s 18 years since Steve turned his back on investment banking (and any chance of early retirement) to plough his own furrow in creative services. Experienced. Knowledgeable. Meticulously well-organised. Keeps Fabrik running like a well-oiled machine. His temperament is cool. But his peppermint tea is piping hot (with a Fox's Crunch Cream on the side).
Knowing which types of brand names are going to connect best with your target audience and brand identity is easier...
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Cosmetic surgery marketing can be a complex process. Like any kind of health or beauty-focused business, cosmetic practices need to...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various...
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to...