Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Self-employed? Coronavirus and the gig economy 

Imagine a world where you work 12 hours every day. You’re stuck behind a desk typing at break-neck speed to create… More

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How creative services companies can survive COVID-19 

At the time of writing this blog, COVID-19 infections are at their peak in the UK. The world is in a… More

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What is indirect marketing? The subtle approach to sensational advertising 

Want to be successful in today’s competitive marketplace? You’re going to need a lot more than just a great website and… More

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What is an external marketing audit? From the outside looking in 

There’s more to your company than your marketing strategy. If you want to connect with your target market, then you need… More

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Tips for choosing one word business names for stylish brands 

One word business names are everywhere you look. From Amazon and Google to Apple and eBay, it seems as though many… More

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Your complete internal marketing audit checklist: Optimisation from the inside out 

Running a successful company today takes a lot of work. Not only do you need to come up with an incredible… More

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Make your mark: How to find a profitable niche for your growing brand 

Differentiation is a common problem for growing brands. You want to stand out and attract a community of dedicated customers. However,… More

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Naming a product: Strategies, secrets and sensational ideas 

Naming a product is one of the most complicated parts of the marketing mix. Whether you’re naming a product line or… More

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What is a vertical marketing system? The ups and downs of a vertical marketing strategy 

Is vertical marketing the right solution for your business? When you start building a company, one of the most important initial… More

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Branding essentials: How to create a brand strategy that makes your business bulletproof 

What makes a brand? That’s a question we’ve covered many times as a brand strategy agency. After all, there are plenty… More

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Sensory marketing: Strategies for a sensational campaign 

Your customers are drowning in advertisements. Now, more than ever before, the world around us is covered in business messages, from… More

1 comment | Marketing
Sensory branding strategies to seduce your customer’s senses 

Sometimes, it’s easy to simplify the complexity of the term “brand” into something simple, like a visual appearance, logo or a… More

1 comment | Branding