Figuring out how to name a startup can be one of the most challenging things you’ll do when bringing your...
JoinedFebruary 13, 2013
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Client Director. Captain of calm. Armchair football fan. It’s 18 years since Steve turned his back on investment banking (and any chance of early retirement) to plough his own furrow in creative services. Experienced. Knowledgeable. Meticulously well-organised. Keeps Fabrik running like a well-oiled machine. His temperament is cool. But his peppermint tea is piping hot (with a Fox's Crunch Cream on the side).
Knowing which types of brand names are going to connect best with your target audience and brand identity is easier...
Figuring out how to name a law firm is a complex process. There are a number of strict law firm...
Should you name a business after yourself? There are situations where naming a business after yourself seems to make perfect...
Since almost all consumers search for businesses online, it is imperative even for law firms to build a strong digital...
Starting a medical practice that no one has ever heard about isn’t a medical practitioner’s dream. As a matter of...
Why do companies rename? It’s a reasonable question, as renaming any organization can be a time-consuming, expensive, and complex endeavor....
Having a law firm doesn’t just mean focusing on your clients and the legal aspect. Indeed, this is the main...
What is product branding? Today, we’re going to provide you with the complete product branding definition, and help you to...
Cosmetic surgery marketing can be a complex process. Like any kind of health or beauty-focused business, cosmetic practices need to...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various...
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to...
