Brand Fabrik: Steve Harvey
As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.
Make your mark: How to find a profitable niche for your growing brand
Differentiation is a common problem for growing brands. You want to stand out and attract a community of dedicated customers. However,… More
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Naming a product: Strategies, secrets and sensational ideas
Naming a product is one of the most complicated parts of the marketing mix. Whether you’re naming a product line or… More
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What is a vertical marketing system? The ups and downs of a vertical marketing strategy
Is vertical marketing the right solution for your business? When you start building a company, one of the most important initial… More
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Branding essentials: How to create a brand strategy that makes your business bulletproof
What makes a brand? That’s a question we’ve covered many times as a brand strategy agency. After all, there are plenty… More
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Sensory marketing: Strategies for a sensational campaign
Your customers are drowning in advertisements. Now, more than ever before, the world around us is covered in business messages, from… More
1 comment | Marketing
Sensory branding strategies to seduce your customer’s senses
Sometimes, it’s easy to simplify the complexity of the term “brand” into something simple, like a visual appearance, logo or a… More
1 comment | Branding
Have a heart: Selecting a brand essence statement with spirit
A brand is so much more than a product or a catchy name. While anyone can build a website and begin… More
2 comments | Branding, Marketing
Multi channel marketing: How to be everywhere at once
It’s becoming increasingly difficult for modern marketers to stay one step ahead of consumers. The average customer has much more control… More
3 comments | Marketing
Hospitality marketing ideas and how to retain a 5-star reputation
No matter the industry, an effective marketing strategy is crucial. Your promotional plans are how you build trust around your brand,… More
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What is marketing channel strategy? Channel surfing for the digital era
Could a channel strategy get you more leads and customers? Before you can answer that question, you need to understand the… More
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How to conduct a marketing audit and measure your messaging methods
Are you guilty of resting on your marketing laurels? You choose a marketing strategy, find out whether it works, automate whatever… More
2 comments | Marketing
Behavioural marketing: How to encourage beneficial behaviour
Behavioural marketing is changing the way consumers and brands interact online. Now that 30% of all internet users are set to… More
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