Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Tone deaf? How to adjust your tone of voice in a crisis 

With the COVID-19 coronavirus outbreak hitting people around the globe, causing widespread disruption and anxiety everywhere it goes, business leaders and… More

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Tips for a better customer referral program: Penny for your thoughts? 

Customers have always talked about their experiences with brands. We can all remember a time when we’ve gushed about excellent service… More

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Knowledge is power: The benefits of online learning for business owners 

For decades, education has been a restrictive experience, relegated to stifling classrooms with uncomfortable chairs and squeaky blackboards. Fortunately, the digital… More

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Brand positioning in a pandemic: The best brand responses to COVID-19 

Around the globe, businesses are rapidly coming to terms with the fact that business, as usual, is no longer an option… More

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Improvise, adapt, overcome: Simple sales tips to transform your strategy in a crisis 

The COVID-19 pandemic will pass eventually. Right now, it’s having a dramatic impact on our landscape, forcing countless employees to work… More

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Digital marketing tips to help you survive COVID-19 (or any crisis) 

We’re dealing with an unprecedented moment in history at the time of writing this article. The entire country of the UK… More

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Self-employed? Coronavirus and the gig economy 

Imagine a world where you work 12 hours every day. You’re stuck behind a desk typing at break-neck speed to create… More

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How creative services companies can survive COVID-19 

At the time of writing this blog, COVID-19 infections are at their peak in the UK. The world is in a… More

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What is indirect marketing? The subtle approach to sensational advertising 

Want to be successful in today’s competitive marketplace? You’re going to need a lot more than just a great website and… More

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What is an external marketing audit? From the outside looking in 

There’s more to your company than your marketing strategy. If you want to connect with your target market, then you need… More

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Tips for choosing one word business names for stylish brands 

One word business names are everywhere you look. From Amazon and Google to Apple and eBay, it seems as though many… More

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Your complete internal marketing audit checklist: Optimisation from the inside out 

Running a successful company today takes a lot of work. Not only do you need to come up with an incredible… More

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