Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

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  • July
  • 11
  • 2020
Knowledge is power: The benefits of online learning for business owners 

For decades, education has been a restrictive experience, relegated to stifling classrooms with uncomfortable chairs and squeaky blackboards. Fortunately, the digital… More

0 comments | Articles, Digital
  • April
  • 14
  • 2020
Brand positioning in a pandemic: The best brand responses to COVID-19 

Around the globe, businesses are rapidly coming to terms with the fact that business, as usual, is no longer an option… More

0 comments | Articles, Branding
  • April
  • 8
  • 2020
Improvise, adapt, overcome: Simple sales tips to transform your strategy in a crisis 

The COVID-19 pandemic will pass eventually. Right now, it’s having a dramatic impact on our landscape, forcing countless employees to work… More

0 comments | Articles, Marketing
  • April
  • 7
  • 2020
Digital marketing tips to help you survive COVID-19 (or any crisis) 

We’re dealing with an unprecedented moment in history at the time of writing this article. The entire country of the UK… More

0 comments | Articles, Digital, Marketing
  • Mar
  • 25
  • 2020
Self-employed? Coronavirus and the gig economy 

Imagine a world where you work 12 hours every day. You’re stuck behind a desk typing at break-neck speed to create… More

0 comments | Articles
  • Mar
  • 24
  • 2020
How creative services companies can survive COVID-19 

At the time of writing this blog, COVID-19 infections are at their peak in the UK. The world is in a… More

0 comments | Articles
  • Feb
  • 5
  • 2020
What is indirect marketing? The subtle approach to sensational advertising 

Want to be successful in today’s competitive marketplace? You’re going to need a lot more than just a great website and… More

0 comments | Marketing
  • Sept
  • 6
  • 2019
What is an external marketing audit? From the outside looking in 

There’s more to your company than your marketing strategy. If you want to connect with your target market, then you need… More

1 comment | Marketing
  • Aug
  • 30
  • 2019
Tips for choosing one word business names for stylish brands 

One word business names are everywhere you look. From Amazon and Google to Apple and eBay, it seems as though many… More

0 comments | Branding
  • Aug
  • 9
  • 2019
Your complete internal marketing audit checklist: Optimisation from the inside out 

Running a successful company today takes a lot of work. Not only do you need to come up with an incredible… More

0 comments | Marketing
  • July
  • 5
  • 2019
Make your mark: How to find a profitable niche for your growing brand 

Differentiation is a common problem for growing brands. You want to stand out and attract a community of dedicated customers. However,… More

1 comment | Marketing
  • May
  • 10
  • 2019
Naming a product: Strategies, secrets and sensational ideas 

Naming a product is one of the most complicated parts of the marketing mix. Whether you’re naming a product line or… More

0 comments | Branding
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