Brand Fabrik: Stephen Peate

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

How to choose a brand color palette: Taking a spin on the color wheel 

What’s your favorite color? Color is such an intrinsic part of our day-to-day experiences that it’s often easy to take it… More

4 comments | Branding
The best sub brands: Diving beneath the surface with sub brands 

Brand architecture is one of the most important assets a business can have. Think of building your brand like designing a… More

0 comments | Branding, Marketing
Mastering the master brand strategy: When is boss branding the right approach? 

Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic… More

0 comments | Branding
Symbols with strength: What is an emblem logo and does your brand need one? 

Logos are special. They’re not just a combination of shapes, text, and graphics. There’s also another component that goes into an… More

0 comments | Branding
Making your mark – What is a brand mark and how does it define you? 

Is it time to make your mark in your chosen industry? If you’re a fan of the content here at Fabrik,… More

0 comments | Branding
Introducing responsive logos – dynamic designs to impress your audience 

Does your brand need responsive logos? To answer that question, you need to understand the real power of the brand logo…. More

2 comments | Branding, Marketing
Current graphic design trends: Modern methods every brand should know 

Your visual identity is crucial to your business. No matter how great your product or message might be, your brand image… More

1 comment | Branding, Marketing
Where do we go now? Exploring the wonders of wayfinding design 

Have you ever walked into a brand-new building, office complex, or shopping centre, and somehow naturally ended up where you needed… More

3 comments | Branding
Essential elements: Let’s get back to the graphic design basics 

Graphic design is more than just combining beautiful pictures or pulling shapes together to create the perfect logo. The ever-evolving nature… More

3 comments | Branding, Marketing
From vintage to modern: The future, present, and history of graphic design 

We live in a world that thrives on visuals. Ever since companies discovered that they could differentiate themselves through professional brand… More

4 comments | Branding
Infographic design: Some pictures are worth more than a 1,000 words… 

Everything you notice in today’s hyper-marketed world is carefully created to earn your attention. Whether it’s the drink you choose to… More

5 comments | Marketing
Web psychology: Hacking customer experience with art and science 

When you go shopping, either online or in person, what factors make you choose one brand over another? Is there something… More

3 comments | Branding, Digital, Marketing