If you’re wondering how to become a brand consultant, you probably have a passion for helping companies to discover and...
JoinedFebruary 4, 2013
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Marketing Director. Brand master. Audiophile. Stewart lives and breathes design. (Even his toaster is a Porsche.) Has spent the last 20 years getting businesses like The BBC, Johnson & Johnson and AXA excited about what good design can do for them. Makes sure Fabrik delivers it – and then some… Always tuned in to clients’ needs. Always plugged it to iTunes. Has OCV (obsessive collection of vinyl).
What is a national brand, and is national branding a good strategy for your company? On the surface, national brands...
What is a brand associate, and how do they help companies achieve their branding goals? Building an effective brand requires...
What is brand licensing, and is it something you should consider for your company? If you’re looking for a rapid...
What is a brand representative, and what exactly does one of these professionals do? A brand representative is one of...
The question, “what is consumer branding?” might appear among your team members when you’re trying to decide which direction to...
How much do you know about umbrella branding? While you might have a basic idea of what this term means,...
If you have creative skills and an entrepreneurial spirit, starting a graphic design business could be an incredible way to...
What is a brand consultant, and is it something your company should be investing in? Successfully branding a company is...
What is a branding coach, and how do you know if it’s the right role for you? If you have...
Wondering how to start a coffee brand? Brewing up your own business with a delicious coffee line or distribution model...
What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can...
