Are you considering using yellow in logo design? It could be a good choice, depending on the kind of feelings and messages you want to convey.
Yellow is undoubtedly one of the most energetic and eye-catching colors out there, making it ideal if you want to grab your audience’s attention.
Studies show yellow is the most “visible” color in the spectrum. It’s vivid and engaging and usually doesn’t have the same angry and aggressive connotations as similar bright hues, like red. Yellow logos can also be an excellent way to convey ideas of happiness and community.
Many people view yellow as being a positive, sunny color, great for light-hearted brands.
However, yellow isn’t right for every use case. This vibrant color can sometimes be overly abrasive and cause “visual fatigue.” Some people also associate yellow with negative concepts, such as cowardliness, frustration, and even sickness.
Here’s what you need to know about using yellow in logo design.
What does yellow mean in a logo?
The first step in determining whether to use yellow in logo design is understanding what the color generally “symbolizes” to most people. According to color psychology, yellow is often considered a happy color. It’s bright and cheerful, sunny and brimming with warmth.
Yellow is also a stimulating shade, activating the brain and improving concentration. Because of this, it’s sometimes associated with knowledge, enlightenment, and wisdom.
If you’re looking for an attention-grabbing shade, yellow is a fantastic choice. It reflects a significant amount of light, which means we’re more likely to see the color yellow over other surrounding shades. However, yellow has negative connotations too.
It’s sometimes seen as abrasive, irritating, and aggressive. The hue also has a strong connection to caution and danger, as it’s often used in hazard and warning signs across the globe.
When we look at the potential of yellow in branding, we can discover some interesting insights. For instance, one study found yellow is one of most people’s “least favorite” colors. It generally doesn’t inspire feelings of trust and reliability.
However, it is an excellent choice for brands who want to showcase a fun personality and a more “frugal” nature.
We often associate yellow with bargains, as it’s the color we frequently see on sale banners. Additionally, yellow can be an excellent way to bring out your audience’s inner child. It appeals to your consumers’ cheerful, warm, and creative sides.
Yellow company logos can also be particularly effective in certain industries. Scientists believe the color yellow stimulates metabolism and increases feelings of hunger. This might be why so many fast-food logos have yellow elements.
Should you use yellow in logo design?
There’s no one-size-fits-all strategy for choosing the perfect color palette for logo design. The right choice for you will depend on several factors, including the type of personality you’re trying to convey and the audience you want to reach.
Notably, yellow can have different connotations depending on where you are. As an example, yellow is the color of courage in Japan.
Yellow can also be seen as a fast and powerful color, which may be why it appears in the symbols associated with well-known sports car brands, like Ferrari.
Logos with yellow elements can be great at grabbing attention and inspiring action. This energy-rich color pushes us to engage, unlike more tranquil shades such as green or blue. If you’re creating a logo designed to push your customers into doing something quickly, yellow could be a great choice.
Let’s look at some of the pros and cons of yellow logos.
- High energy: Yellow is a highly energetic color that inspires action and curiosity. It can push customers to act quickly, particularly when they believe they’re getting a bargain.
- Positive associations: Many people see yellow as an optimistic and cheerful color, with plenty of warmth and underlying compassion.
- Enlightenment: Because yellow inspire concentration, creativity, and focus, it’s often associated with wisdom and knowledge, making it a good choice for innovative brands.
- Creativity: Yellow is bright and fun; it’s excellent for an out-of-the-box brand looking to send a young message and show its playful side.
- Youthfulness: Most yellow logos work well for businesses targeting a younger audience. The color appeals more to younger people than older consumers.
- Visual fatigue: Too much yellow can be abrasive and aggressive. The bright color sometimes causes visual fatigue and exhaustion in larger doses.
- Aggression: Some people consider yellow a bold, frustrating, and irritating color. It can sometimes be associated with ego and pompousness.
- Cowardice: Yellow is sometimes connected with concepts like cowardice and fear, mainly when presented in paler shades.
- Caution: Many warning and hazard signs include yellow elements. A yellow logo could evoke thoughts of sickness, danger, and toxicity.
How to use yellow in logo design
The key to using any color in logo design is effectively leveraging it. If you’re using yellow in logo design, it’s essential to take some time to think about your target audience.
Ask yourself about their preferences, and consider whether there are other examples of yellow logos in your industry that indicate it might be a valuable choice.
At the same time, remember to think about how you will use yellow. Different shades and tones can evoke different responses.
When designing yellow company logos, remember to:
Choose your shade wisely
Golden yellows can convey ideas like prosperity and warmth, while brighter shades are more fun but also quite aggressive. Get the shade right based on the personality you want to say.
Pick the right shapes
If your logo includes flowers, stars, and other typically yellow items, it makes sense to use yellow coloring too. Make sure your accompanying graphics make sense based on your brand image.
Be careful with typography
Avoid using yellow for typography without a surrounding border color. Yellow reflects a lot of light, so it can be challenging to read, particularly on smaller screens and certain platforms.
Find the right complementary colors
Decide what kind of colors you want to pair with yellow in your logo. You could choose a contrasting color like purple or specific hues like greens, browns, oranges, or reds.
Popular yellow logos: Famous logos with yellow coloring
While yellow might not be the most popular color for logo design, it is one we see relatively frequently throughout the branding world.
Yellow appears perhaps most commonly in the fast-food industry, thanks to its ability to grab attention on roads, and its metabolism-boosting properties.
You’re probably familiar with various famous yellow logos created by brands like McDonald’s, Denny’s, and Lays, which help to engage hungry audiences.
Another industry where yellow works well is retail.
As mentioned above, many people associate yellow with bargains and deals. This might be why companies like “Best Buy” choose yellow as the primary color in their logo.
A yellow logo design could be the perfect option if you want your business to appeal to budget-conscious consumers.
Yellow is also a beautiful color for appealing to younger audiences. There are countless examples of famous yellow company logos designed for companies looking to attract a younger demographic.
The Snapchat logo uses bright yellow to appeal to a young tech-focused group of consumers, while companies like Chupa Chups and Reese’s use yellow similarly.
If you’re not sure whether yellow will be an appropriate choice for your logo, it’s worth looking around your industry to see whether there are any successful examples of yellow logos you can use as inspiration.
Is yellow a good color for a logo?
Using yellow in logo design can be a fantastic way to capture audience attention, generate engagement, and convey a high-energy, cheerful brand personality.
If you’re selling in the fast-food sector, you want to show a creative brand essence, or you’re appealing to a younger audience, yellow could be an excellent choice for your logo.
Remember, yellow has negative connotations, too, particularly when bright yellow and black are combined, as this often reminds consumers of hazard signs. Be cautious about which shade of yellow you choose and how you leverage complementary colors.
If you need some help making sure your yellow logo has the right impact, it might be a good idea to seek the assistance of a logo design professional.
Fabrik: A branding agency for our times.
Now read these:
—Your guide to colors that complement yellow
—The ultimate guide to the many shades of yellow
—How to make yellow and create the perfect mix
—Your guide to using yellow in packaging design
—The psychology of yellow and what it represents
—What does yellow signify in branding and design?
—Exploring the colors of the rainbow