Does your domain name have to match your business name?

Does Your Domain Name Have To Match Your Business Name

Does your domain name have to match your business name? In today’s digital age, this is a relatively common question for any company to ask. After all, as soon as you finish choosing your organization’s title, the next step will be purchasing your domain name.

Both your domain name and your business name are two important parts of your branding kit. 

Your company name should tell your audience everything they need to know about your venture. It might describe what you sell or what you do or provide insight into your company’s values and personality. 

Your domain name is your digital address. It’s how people find you online and a crucial part of ensuring you can connect with your target audience. 

For the most part, many people assume their business name and domain name should be the same. After all, when people search for your specific company on the web, the first thing they will type into Google is your moniker. 

But does a domain name have to be the same as your company’s title?

Let’s find out…

Does Your Domain Name Have To Match Your Business Name

Does your domain name have to match your business name?

The simple answer to “does your domain name have to match your business name” is “no.” 

Ultimately, you have complete freedom to choose any domain name you want. Most business owners prefer to purchase the domain name connected to their company’s moniker. But there’s no rule to say you have to take this route. 

Choosing the same domain name as your business name might not be an option. Even if another brand doesn’t already use your preferred company name, someone might have purchased the rights to the .com or .org URL. 

This doesn’t mean you need to start your naming process again from scratch. It just means you need to be a little more creative

Look at Alphabet, for instance. The parent company of Google chose the perfect name to showcase the diversity of its service. However, Alphabet.com is owned by BMW. That meant Alphabet had to switch to ABC.xyz. It’s a little more complicated, but it makes sense. 

In other cases, your name might need to be simplified or shorter for a domain name. People typing “B&Q” might not know instantly whether they should use the ampersand symbol on an URL or spell out “and.” To rectify this issue, B&Q just chose the domain name DIY.co.uk.

Does Your Domain Name Have To Match Your Business Name

Can my URL be different from my LLC name?

Your “LLC” name is the legal name associated with your business for government and tax purposes. It might be the same as the name you use for “trading,” or it may include additional components like “LTD” or “LLC” at the end

This doesn’t mean you must also add “LTD” to your domain name. Doing so could even make your domain seem more complex. 

Your LLC name also doesn’t have to be the title your customers primarily know you by. For example, IBM doesn’t use “International Business Machines Corporation” in its domain name. 

Doing this would make the name almost impossibly long. Domain names should be short, snappy, and easy to remember. Not to mention, most people know “IBM” by its acronym these days. As such, it makes sense for the company to use the much shorter “IBM.com.” 

Choosing something connected to your business name for your domain is usually a good idea if you want to avoid completely confusing your audience. However, your domain and business name don’t have to be exactly the same.

Does Your Domain Name Have To Match Your Business Name

Should your domain name match your business name?

Using your business name as the core component of your domain name makes a lot of sense. It ensures it’s easy for customers to find your brand and improves your overall brand recognition

On the other hand, using a different domain name to your business name can lead to confusion and mean your customers have more to remember. 

However, there are various reasons why a company might choose to use a domain name different from its official title, such as:

To provide additional information

A domain name can be an excellent way to provide customers with extra information and help reassure them they’re searching for the right company. 

For example, adding geographical details to a business name, like “NY” or “UK,” can help consumers confirm they’ve found the company they’re looking for. 

Your domain name isn’t available

As mentioned above, you could find the domain name for your company’s moniker isn’t available. However, you could create a similar name by adding extra information or another word. 

For example, Nissan uses “ChooseNissan.com” and “NissanUSA” as computer company owns Nissan.com. 

To avoid confusion

If other companies have similar names, adding something extra to your domain name can also help avoid confusion. For example, Dove chocolate and Dove soap are two companies with entirely different products. 

Since the soap brand owns “Dove.com,” the chocolate brand uses “Dovechocolate.com” instead. 

For clarity

The best domain names are often short and direct. If you have a relatively complicated business name, this could be difficult to convert into an URL. Many companies with longer names use much shorter alternatives for their domain name. Visual Supply Company just uses the domain “VSCO.com”.

To further identify your brand

While your chosen company name might not tell your customers a lot about what your business does, your domain name can provide more insights. Tesla avoids customers assuming its website is all about the famous inventor, with the domain “Teslamotors.com.”

Does Your Domain Name Have To Match Your Business Name

Is having a matching domain name important?

Having a domain name that matches your business name can be helpful. In fact, it’s one of the first things naming companies will recommend when advising brands on choosing the right title. However, it’s not a deal-breaker if you can’t get the exact .com domain. 

There are countless people in the world today who purchase domain names for fun, which means there’s a good chance your name won’t be available, but it also won’t be in use elsewhere on the web.

Purchasing a different domain name could be the ideal alternative to entirely giving up on your dream moniker. 

However, it’s worth remembering that not owning your matching domain name can have a few problems too. Some of your customers are sent to alternative sites when searching for your website, which could lose your business lead and prospect opportunities. 

Additionally, if your ideal domain name isn’t in use, to begin with, there’s a chance the owner could sell it off to the highest bidder when your company becomes popular. This increases the risk of someone using the domain to damage your brand reputation or steal your customers. 

Eventually, it’s a good idea to purchase your domain name, so you can prevent any major problems from taking place.

Should you choose a matching domain name?

So, does your domain name have to match your business name? Not necessarily. 

In an ideal world, every company would own the matching .com domain for their business name simply to protect it from being used by other companies. However, even if you own the .com domain for your moniker, you might find it’s more effective to use a slightly different domain instead. 

Sometimes, a slightly different domain name can help highlight your brand personality, showcase extra information about your business, or simply clarify customers. 

The key to excellent brand recognition and growth isn’t necessarily having a matching domain and business name. The most important thing you can do to boost your brand’s equity is to focus on choosing the right title, capable of conveying the correct message about your brand. 

If you choose a compelling, unique, and engaging business name and discover the domain name isn’t available, it’s not the end of the world. All you need is a little creativity, and you can still have a powerful online presence and a great name. 

Fabrik: A naming agency for our times.

We’ve made our name famous by naming other businesses.

Get in touch if you have a company, product, or service that requires a unique name. Click below, and let’s start a conversation today!

Steve Harvey
Co-founder
Steve Harvey
Co-founder
Our co-founder, Steve Harvey, is also a regular contributor to Brand Fabrik, a flagship publication covering topics relevant to anyone in branding, marketing and graphic design. Steve shares his enthusiasm for brand naming through his articles and demonstrates his knowledge and expertise in the naming process.

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