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Naming

How To Name A Healthcare Company

How to name a healthcare company: Brilliant healthcare naming strategies

Naming
Figuring out how to name a healthcare company is often far more complicated than people realize. Business leaders often assume...
How Many Syllables Should A Business Name Have?

How many syllables should a business name have?

Naming
How many syllables should a business name have? This is one of the most common questions business leaders must ask...
Does Your Domain Name Have To Match Your Business Name

Does your domain name have to match your business name?

Naming
Does your domain name have to match your business name? In today’s digital age, this is a relatively common question for any company to ask. After all, as soon as you finish choosing your organization’s title, the next step will be purchasing your domain name. Both your domain name and your business...
Playful Brand Names

Playful brand names: Is a playful business name right for you?

Naming
Playful brand names are one of the many unique types of monikers companies can choose to define and differentiate their brand. Lighthearted,...
Does Your Logo Have To Match Your Business Name

Does your logo have to match your business name?

LogosNaming
Does your logo have to match your business name?  That is a common question many trademark offices and brand designers...
Lexical Brand Names

What are lexical brand names? The pros and cons of lexical company names

Naming
What are lexical brand names, and when could a lexical name benefit your business? If you’ve ever tried to choose a name for a company before, you’ll know it’s just as much an art as it is a science. On the one hand, you need to think of how to...
Metaphor Brand Names

Metaphor brand names: The pros and cons of metaphorical business names

Naming
Metaphor brand names are among the most popular types of monikers a company can choose to highlight its identity and...
What Are Modern Brand Names?

What are modern brand names? The essential guide to modern company names

Naming
What are modern brand names, and what can they do for your business? Naming a company correctly is one of...
How to name an insurance company

How to name an insurance company without name generators

Naming
Figuring out how to name an insurance company isn’t as simple as it seems. While many business owners assume the suitable moniker will come to them when the time is right, this is rarely the case. The reality is excellent names take time, focus, and creativity.  Choosing a name for...
Technical Brand Names

What are technical brand names? Your guide to technical company names

Naming
Technical brand names are one of the lesser-known options for companies looking to define their business with a unique, memorable...
Historical Brand Names

What are historical brand names? Exploring the historical business name

Naming
Historical brand names are one of the many unique types of monikers companies can use to identify and distinguish their...
What are alphanumeric brand names

What are alphanumeric brand names? The pros and cons of company names with numbers

Naming
What are alphanumeric brand names, and when should you use them to identify your business?  Today’s companies have a multitude of options available when it comes to choosing a memorable moniker. Some organizations attempt to keep things simple by using a descriptive term, capable of telling clients everything they need...
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Fitness Clothing Line

How to start a fitness clothing line and brand

How To Start A Software Company

How to start a software company: The essential guide to starting a software business

How To Brand A Software Company

How to brand a software company: The essential guide to software company branding

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Deutsche Bank logo: The evolution of the iconic Deutsche Bank logo

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Barclays Logo

Barclays logo history: A guide to the Barclays symbol

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NatWest Logo

NatWest logo history, meaning and evolution

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Royal Bank of Scotland logo history and evolution

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British Business Bank logo history and evolution

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