What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can...
You may have heard of brand values, brand promise, and even company culture — but what is brand culture? One...
What is cultural branding? You might have heard of “brand culture”, or “company culture”, but “cultural branding” is a slightly lesser-known concept. The concept essentially applies to infusing your company with a certain “lifestyle” you hope to give to customers and employees. Ultimately, as any great branding company will tell...
What is product branding? Today, we’re going to provide you with the complete product branding definition, and help you to...
What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various types of co-branding and provide the complete co-branding definition. Let’s get started… In an increasingly cluttered marketplace, companies are always searching for new ways to connect with their customers and...
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to...
What is attraction marketing? Today, we’re going to introduce the basics of attraction marketing, and how it works. Throughout the...
Today, we’re going to be looking at answering the question “what is agile marketing?” and helping you to decide whether agile marketing might be the right tool for your organization. If you’re ready, let’s get started… You’ve probably heard of terms like “agile” in reference to things like product development...
What are the different types of branding strategies? It’s a question we hear quite a lot as branding specialists. Branding...
