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Strategy

Amazon Brand Positioning Strategy

The Amazon brand positioning, branding, and marketing strategy (a complete guide)

MarketingStrategy
The Amazon brand positioning strategy is a testament to the power of effective branding in an evolving world. Compelling and...
Disney Marketing Strategy

Disney marketing strategy: The secrets behind the magic

MarketingStrategy
The Disney marketing strategy is one of the most inspiring examples of successful promotion around. Through a careful approach to...
Netflix Brand Strategy

The essential guide to the Netflix brand strategy, positioning, and marketing

MarketingStrategy
How much do you know about the Netflix brand strategy? Today, a huge number of consumers are familiar with Netflix as a pioneering entertainment company. Netflix has transformed the way the world consumes content, earning millions of customers worldwide. As of the first quarter of 2023, Netflix had more than...
Best Coke Commercials Ever

Best Coke commercials ever: Savoring the magic of Coca-Cola ads

AdvertisingMarketing
Creating a list of the best Coke commercials ever is tougher than it seems. Throughout the decades, dozens of amazing...
Coca-Cola Brand Positioning Strategy

The Coca-Cola brand positioning strategy, segmentation and targeting

Strategy
The Coca-Cola brand positioning strategy offers an incredible insight into the power of effective brand positioning in any industry. With...
How To Create A Corporate Branding Strategy

How to create an effective corporate branding strategy

BrandingStrategy
A corporate branding strategy is one of your business’s most important tools. It defines how you’ll connect with your target audience, showcasing your company’s core values.  It also determines how you’ll consistently differentiate your organization from competing companies and how you’ll pursue new opportunities in your market.  With your corporate...
Tesla Marketing Strategy

Your guide to the Tesla marketing strategy, segmentation, positioning and targeting

MarketingStrategy
The Tesla marketing strategy is easily one of the most interesting in the automotive world. While countless car makers aim...
Apple’s Brand Positioning Strategy

Apple’s brand positioning strategy, segmentation and targeting

Strategy
Apple’s brand positioning strategy is one of the world’s best examples of how the right brand and marketing mix can...
Starbucks Brand Positioning Strategy

Starbucks brand positioning strategy, segmentation, targeting, and marketing 

Strategy
The Starbucks brand positioning strategy is an excellent example of how companies in virtually any industry can become giants with the right branding. Brand positioning captures a place in your customer’s mind as the ideal solution to a specific problem.  Through careful positioning, Starbucks has created a name for itself...
Nike Brand Positioning Strategy

How the Nike brand positioning strategy conquered all

Strategy
The Nike brand positioning strategy is an excellent example of how the right position can make all the difference to...
Why Brand Positioning Is Important

Why brand positioning is important for your growth strategy

Strategy
As branding experts, we still encounter numerous companies that don’t fully understand why brand positioning is important to their overall...
How To Write A Positioning Statement

How to write a positioning statement: 7 essential steps for your brand

Strategy
Learning how to write a brand positioning statement is crucial to preparing your business for success. Your brand position identifies which industry you serve, your target customers, and most importantly, why you’re the best solution to their problems. With a brand positioning statement, you distill all elements that make your...
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Best Branding Agencies In London

What to expect from the best branding agencies in London

How To Name A Product

How to name a product: Tips, steps, strategies, and golden rules

Super Bowl Target Market

What is the target market of the Super Bowl? Audience age range, gender, and more

Target Audience Definition

Target audience definition: Types, examples and how to find your own audience

How To Name An Engineering Company

How to name an engineering company: The 7 step guide with the best ideas

Disney Marketing Strategy

Disney marketing strategy: The secrets behind the magic

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Latest Articles

Best Branding Agencies In London

What to expect from the best branding agencies in London

Branding
How To Fix A Negative Brand Image

How to overcome the impact of a negative brand image (tips and examples)

Articles
17 Best Rebrands Ever

17 best rebrands ever! The most successful rebranding examples of all time

Articles
The Worst Fast Fashion Brands

The worst fast fashion brands and why to avoid them

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Best Movies About Advertising - Hero

The best movies about advertising and marketing of all time

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Zable

Zable

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Accurist

Accurist London

Naming
Slamcore

Slamcore

BrandingDigital
Hawkswell

Hawkswell

BrandingDigital
Sight Scotland

Sight Scotland

BrandingNaming

Let’s Connect

At Fabrik, we value long-term working relationships. The thing about relationships, of course, is that they always start with a conversation. Let’s talk…

Email: [email protected]
Phone: 0044 (0)20 7336 1388
Hours: 09:00 to 17:30 (UK)

Address: 86-90 Paul Street,
London EC2A 4NE

Affiliate program
Fabrik is a participant in Amazon Service LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn advertising fees by linking to Amazon.com and other affiliated websites. Read our disclaimer here.

Fabrik logo

Latest projects

Zable

Zable

Branding
Accurist

Accurist London

Naming
Slamcore

Slamcore

BrandingDigital
Hawkswell

Hawkswell

BrandingDigital
Sight Scotland

Sight Scotland

BrandingNaming
Checksy

Checksy

Naming

Latest articles

Best Branding Agencies In London

What to expect from the best branding agencies in London

Branding
PayPal Logo

PayPal logo history, symbol, and icon: A global leader in online payments

Logofile
Hoka One One Logo

Hoka One One logo history: A reflection of the brand’s values and vision

Logofile
Sketchers Logo

Skechers logo history, symbol meaning and evolution: From grunge to glam

Logofile
Vans Logo

The Vans logo history and meaning: A symbol of skateboarding culture

Logofile
Fila Logo

Fila logo history: From Italian wool mill to global sneaker brand

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