Tap Global

Finance and Innovation: Tap Global’s Website Transformation

What we did:
Overview

Tap Global: A future-focused fintech brand.

Tap Global is an innovator in the financial technology landscape, promising consumers access to tools that combine simplicity, with intelligence. Their mission is to develop solutions that democratises access to investment and wealth growth opportunities. With users all over the globe, the company is revolutionising the future of financial control.

Since launch, the business has established a name for itself as a clear champion in the financial industry, empowering people from all backgrounds to regain control over their assets. However, to cement their position in the landscape, the brand first needed a robust online presence.

The brief

Elevating a brand with intuitive design.

Keen to establish an identity as a forward-thinking pioneer in financial technology, Tap Global needed a website that aligned with the needs of expectations of a modern audience. They approached Fabrik with the challenge of overhauling their initial website, with a fresh new structure and set of critical assets, from content to icons and images.

The Company envisioned a platform that was both visually appealing, and simplified the user journey, while effectively showcasing the benefits of its financial tools. Our focus was on developing a new website that clearly encapsulated the spirit of the Tap Global brand, and delighted users worldwide.

Our input

Sculpting a new digital experience.

At the start of the website redesign process, Fabrik’s teams of creative and strategic experts consulted with the key stakeholders from the Company. Our initial discussions with the team illuminated a clear set of goals and requirements for a website that prioritised simplicity, modernity, and a user-centric approach. With this as our compass, we began development.

Our redesign strategy took a comprehensive approach, looking at both visuals, and the brand’s tone of voice. We introduced a new scrolling homepage, with effortless navigation, created new icons and images for the site, and even dove into content creation. We populated the site with useful background information into the company and its ethos, and created a blog for future content promotion.

Our output

Delivering digital excellence for Tap Global

Our work with Tap Global went beyond the basics of a simple website revamp. We took a holistic approach to the project, carefully considering the goals of the brand, and their need to strengthen connections with an evolving audience. Combining innovative design, with evocative content creation, we sculpted an online presence ready to leave a lasting impression on visitors.

The digital renovation provided the business with a foundation on which to build its wider brand narrative, and develop robust relationships with its audience. We ensured the team had everything they needed to compete effectively in both the online landscape and the fintech sector.

What we did:

—Website design
—Image manipulation
—Icon development
—Content population
—Publication design

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