Aaron Penman

Senior designer

At its core design is about solving a problem. It’s about beauty in functionality. That’s Aaron’s philosophy – our senior designer. It’s his job to not only make sure that the brands we work on look great, but that the designs fulfil their purpose.

Throughout his decade – long career, Aaron has focused on how the materials, environment and techniques we use are just as important as the words we set on them.

How did he get here?

After studying Graphic Design at Bristol University, Aaron’s first foray into real-world design was for a travel guide and mapmaker. Learning about cartography taught Aaron a lot about how design mustn’t just be elegant, it must be informative.

Since then he worked in-house for Macmillan Cancer Support, helping people to understand and test themselves for breast cancer, before he found his home with us at Fabrik.

It was at Macmillan that he moved from graphic design to branding. As an ambassador for their brand, he often worked with remote regions, learning how a brand realisticallygets used across a business.

It’s the ability to solve a problem that seemed insurmountable the day before that keeps Aaron excited. Whether that’s developing a new logo for Athora, redesigning awebsite for a university or making infographics that communicate data clearly.

Aaron is also a regular contributor to Brand Fabrik and writes articles about the rudiments of graphic design, from the psychology of colour in branding to the significance of colour in packaging, marketing, and logo design.

What drives Aaron?

When Aaron isn’t knee-deep in illustrations, colour palettes and Adobe products, he’s gaming. There’s a lot we can learn from the user interface designs and branding in gaming –how they must be both entertaining and informative at the same time.

When he’s not playing, you’ll find him at an art exhibition, and keeping a finger on the pulse of what’s going on in the world.

Topics covered by Aaron

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