Brand Analysis

Creating a list of the best Coke commercials ever is tougher than it seems. Throughout the decades, dozens of amazing Coca-Cola ads have flooded our screens, as well as the physical world. Year after year, the Coke brand demonstrates just how effective it is at connecting with its audience. In fact, around 94% of the […]

The Tesla marketing strategy is easily one of the most interesting in the automotive world. While countless car makers aim to position themselves as innovators and thought leaders in their industry, Tesla takes a unique approach to inspiring and engaging its target customers.  Since the organization launched in 2003, it has been building its image […]

Apple’s brand positioning strategy is one of the world’s best examples of how the right brand and marketing mix can generate success.  Over the years, this world-famous brand has cultivated an almost cult-like following among its customers. It’s all thanks to the production of not just phenomenal products but also amazing services and ad campaigns.  Every aspect […]