Cochrane

Navigating the future of healthcare: The Cochrane Brand

What we did:
Overview

An evidence-based approach to healthcare success.

For more than two decades, Cochrane stood as a go-to source of support and guidance for anyone navigating the complex healthcare landscape. Empowering individuals to make informed decisions with evidence-based medical research, the firm influences lives worldwide. The legacy brand, known for its expertise and transparency, is actively reshaping the medical industry.

Powered by an independent network of researchers, professionals, patients, and carers, Cochrane facilitates evidence-based choices about health interventions. To help highlight its unique vision to a global community, the company needed to update and optimise its brand. That’s where Fabrik stepped in, offering strategy, creativity, and expertise.

The brief

Helping to build a brighter future for Cochrane.

Despite a fantastic reputation in the medical and healthcare landscapes, Cochrane needed to refresh its branding to maintain a fresh, relevant image in the digital world. They needed to present a more united front, with a consistently modern, but inspiring image across all mediums. The team turned to Fabrik, for bespoke advice and guidance.

Our extensive background in the branding and graphic design space made us the perfect choice for Cochrane’s branding journey. With a deep understanding of digital dynamics, global brand cohesion, and secrets behind customer engagement, we were ideally positioned to reach the brand’s goals.

Our input

Crafting a unified and inspirational visual identity.

The rebranding initiative began with a careful evaluation of the core assets Cochrane wanted to retain from its previous brand identity. The company boasted strong brand equity already, and wanted to maintain its relationships with an existing customer base. With this in mind, we refined the organisation’s visual identity, with a focus on preserving its heritage and spirit.

Our team created a new logo with two C’s to represent global collaboration. The inner lines highlight the company’s focus on data, while the new colour palette conveys ideas of community and trust. To accompany this logo, we built an extensive identity toolkit, covering everything from tone-of-voice, to digital templates for marketing materials.

Our output

A resilient and cohesive brand

Our work with Cochrane led to the development of a truly unified brand identity, capable of spanning both online and offline channels. We equipped the organisation with the resources they needed to preserve a consistent voice and image across every touchpoint, paving the way for stronger recognition.

The rebranding journey not only elevated Cochrane’s digital footprint, but also strengthened its global appeal, ensuring its unique value resonated with new and existing consumers. We ensured Cochrane had the foundations it needed in place, to transform into a sustainable, resilient brand.

What we did:

—Research
—Consulting
—Interviews
—Workshops
—Positioning
—Tone of voice
—Brand strategy
—Logo design
—Branding
—Visual identity
—Brand guidelines
—Digital templates
Kind words

Customer testimonials

We worked intensively with Fabrik for the best part of a year, on our global re-brand. We loved the clear strategic thinking, the passion for design, and the professionalism that fed into the development of our new visual identity. The Team certainly lived up to its motto — creative industry!
Jo Anthony
Senior Media and Communications Officer Cochrane Central Executive

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