Brave the Shave

High-profile campaign encourages participants to shave off their hair.

Overview

Fabrik’s digital campaign strategy focused on mobile first, and the need to keep the user journey as simple as possible. It’s a strategy that paid off as more than 70% of participants used a mobile device as the main point of entry, and the campaign raised nearly £5m.

What we did

  • Information architecture
  • Content generation
  • Website design
  • Transactional functionality
  • Maintenance & support
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