Brave the Shave

High-profile campaign encourages participants to shave off their hair.


Fabrik’s digital campaign strategy focused on mobile first, and the need to keep the user journey as simple as possible. It’s a strategy that paid off as more than 70% of participants used a mobile device as the main point of entry, and the campaign raised nearly £5m.

What we did

  • Information architecture
  • Content generation
  • Website design
  • Transactional functionality
  • Maintenance & support