Fresh

Fresh Student Living rebranding has accurately repositioned the rapidly growing student accommodation company.
What we did

Overview

Fresh Student Living is one of the UK’s largest managers of privately-owned student accommodation. Fabrik was commissioned to undertake the Fresh Student Living rebranding programme. On a strategic level, this meant developing a strong proposition, positioning and brand essence. While on a creative level, the project focused on updating the logo mark, developing the tone of voice and creating an overarching visual identity. Aligning creativity to strategy has helped to achieve differentiation, providing Fresh with an accurate reflection of its personality, while also increasing visibility.

Fabrik worked with the Management Team to explore the core elements of the brand, to draw out its distinctive elements. From our initial greeting at head office, and subsequent first kick-off meeting, it was clear Fresh is a warm and engaging organisation. We knew from the outset there was something different about Fresh. This sentiment runs right through the entire organisation, and filters down to each strand of the business. It’s totally authentic, and we felt this needed to be at the heart of the new brand.

Outcome

Fresh takes the hassle out of moving into student accommodation. From all-inclusive bills to friendly on-site accommodation managers, its aim is to make moving into – and living in – a Fresh property as easy as possible. It wants students to be free to focus on their studies and making the most of university life. Fabrik built on this proposition and created the strapline “Love your uni years” to capture it. 

With the proposition agreed, we set out to develop a more distinct language style and tone of voice. A warm, friendly and conversational tone was adopted, along with a series of key messages. We then developed the logo to bring it in line with the new essence, and introduced a set of secondary colours to complement the primary red. The visual identity followed, along with a range of design materials and design templates. 

The next ingredient was photography. Fresh had some great images, but we wanted to complement them with a set of images that captured the total experience by bringing it alive. To meet this need we conducted on-site photo shoots, using real people in real, everyday situations. This has added vibrancy to marketing materials, both online and offline. 

Finally, a set of user guidelines provides governance for application of the visual and verbal identity.

What we did

  • Brand strategy
  • Tone of voice
  • Logo development
  • Visual identity
  • Design templates
  • Photography
  • User guidelines
  • Marketing material
  • Website design

More from our portfolio…

Creating an identity for a brand new credit card.
Creating a suite of product names for a revered British...
Rebranding an ingenious software technology company.
A new brand and visual identity for an innovative gaming...
A new brand for Scotland’s largest visual impairment...
Giving a helping hand to name a new portal.
Creating Latin America’s first dedicated green bond fund.
Launching a unique commercial law firm
Creating a brand for the Asian wealth management market
Identity refresh and a new website helps to relaunch...
Naming a commercial satellite system
Naming a revolutionary platform to help fight financial...
Naming a ground-breaking over the...
Launching a new connected services product suite
Fabrik’s team created a new website for fintech...
Bringing an insurance start-up to life.
A new website for L&G’s Affordable Homes team
Asian wealth specialist launches new website
Fabrik creates new brand for this Zendesk specialist.
Creating a new brand for an asset management start up.
Creating a suite of product names for a global defence...
Helping Abri to find its voice.
Creating a modern name for women's retro fashion brand.
Inventive product naming for new laptop range.
Naming an innovative AI tech-product
Launching a content-enhancing technology brand.
Creating (and implementing) a new-build brand and visual...
Creating a modern, bold new brand identity for the Royal...
A brand created to make personal lending more equitable.
An illuminating brand identity ushers in an exciting new...
Providing a true reflection of an iconic animal welfare...
A branding and visual identity programme that’s provided...
An inter-connected brand to bring people together and...
Re-defining purpose and creating a brand strategy, new name...
A brand framework to accommodate accelerated growth.
A positioning review and re-branding programme enabled...
Strategic focus, branding and visual identity combine to...
A new visual identity gives one of Europe’s largest...
A new visual identity and sub-brand framework for software...
A logotype and identity for an industry-changing folding...
A company naming and brand identity exercise helps to make...
A merger of equals provides an exciting naming, branding...
A merger of equals personified through a website that...
Proagrica is an umbrella brand created by Fabrik for Reed...
ChartCo is a global leader in digital navigation services...
Profunder is a financial technology startup, based in...
Simplifying the Grid through a tailored way of presenting...
A successful fundraising campaign that has raised £4.5m...
A content-driven campaign to enrich the lives of new City...
An online archive and promotional tool for acclaimed singer...
Spinning the drum – branding and visual identity design...
A sophisticated logo mark and visual identity to represent...
High-profile campaign encourages participants to shave off...
Prospectus designers Fabrik create student publications for...
A university brand identity that uncovered the true face of...

Tell us about you

We dig deep to discover tangible benefits at your brand’s heart. We then use insights and ideas to build your brand and shape your reputation. But we always start with a simple question: what do you need?