Reinventing the online presence of a wealth management champion.

What we did:

An established leader in Asian wealth management.

Hubbis stands as a champion of wealth management and empowerment in the Asian market. Dedicated to delivering high-quality, localised content that guides and informs its audience, the Company shares endless resources each year. Through its website, it delivers news, thought leadership, and multimedia content on private banking, asset management, and insurance.

With a rich history of connecting innovators and industry leaders, Hubbis has captured the attention of countless banks, private investors, wealth managers and more from throughout the Asian region. It even hosts 70+ bespoke events for its clients every year, alongside 19 flagship wealth management forums.

The brief

Building a logical and robust online identity.

Eager to align its online presence with the evolving trends of the digital landscape, and the needs of its target audience, Hubbis approached Fabrik with a task. They wanted to improve, elevate, and optimise their existing website, modernising their digital footprint.

The aim was to do more than simply refresh the Firm’s online appearance. Hubbis wanted to ensure its new site architecture would showcase its valuable content in a clear and logical way. The goal was to provide users with a more intuitive experience, and simultaneously increase the brand equity of the Hubbis business.

Our input

Imagining a future-proof online presence.

Our journey with Hubbis began with initial consultations, and a comprehensive audit of the Company’s existing online assets. We identified the core elements of the site that required preservation or enhancement, laying the groundwork for a revitalised online presence. Using this as our guide, the Fabrik team created detailed wireframes for each page central to the Hubbis site.

From there, we began developing front-end design templates, ensuring responsivity for a new era of mobile consumers. Our comprehensive approach to site architecture development, planning, and design combined the core components of user experience, with a new aesthetic for the company.

Our output

Delivering a digital renaissance for Hubbis.

Going beyond the basics of a simple visual refresh, our collaboration with Hubbis encompassed a collaborative journey towards digital success. We worked hand-in-hand to envision a new digital footprint for the wealth management brand, centred around user experience, while drawing attention to the unique value the Firm offers its customers.

The updated website, launched in Asia, gave Hubbis the foundations it needed to thrive as a growing content business. The scalable ecosystem is now poised to support the Company, as it continues to produce and share a variety of valuable resources with its niche audience.

What we did:

—Website audit
—Planning & strategy
—Site architecture

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