Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

From confusion to clarity: Brand architecture & business blueprints 

How strong are your brand foundations? Brand architecture might not sound like the most exciting part of your corporate identity, but… More

2 comments | Branding
External communication strategies: Finding your marketing megaphone 

Let’s face it, growing an effective business has never been easy. To start with, you need an incredible idea – something… More

0 comments | Marketing
The benefits of an employer branding strategy: How to become a talent magnet 

There’s more to running a successful business than attracting plenty of valuable customers. If you want to stay ahead of the… More

0 comments | Branding, Marketing
Who, what, why, and where? Your target audience definition 

There’s a common saying in the world of digital marketing that goes a little something like this: “If you try to… More

2 comments | Marketing
Punk and disorderly: The enduring impact of punk rock on design and culture 

Way back in the mid-70s, an exciting new trend crawled its way off the streets and into our living rooms. It… More

2 comments | Branding, Marketing
The power of brand promise: Why it pays to be true to your word 

A promise is a commitment. Whether you swear that you’re going to return your friend’s laptop this Saturday or reassure your… More

2 comments | Marketing
Essential elements: Let’s get back to the graphic design basics 

Graphic design is more than just combining beautiful pictures or pulling shapes together to create the perfect logo. The ever-evolving nature… More

1 comment | Branding, Marketing
How to get corporate sponsorship: Your guide to seducing sponsors 

Finding cash for most charitable organisations is tough. Changing the world isn’t cheap, and when you don’t have a product to… More

3 comments | Marketing
How to press play on powerful branding with a video content marketing strategy 

We all know that a picture is apparently worth a thousand words. So, if that’s true – how much is a… More

2 comments | Digital, Marketing
From vintage to modern: The future, present, and history of graphic design 

We live in a world that thrives on visuals. Ever since companies discovered that they could differentiate themselves through professional brand… More

2 comments | Branding
Lessons in alumni engagement: 9 alumni marketing strategies to boost fundraising 

Have you ever wondered how successful colleges and universities convince students to give something back to their Alma Mater? Those long… More

0 comments | Marketing
How to sell yourself without selling out: The art of self-promotion 

How often do you talk about yourself? While there are plenty of people out there who love being the centre of… More

2 comments | Marketing