Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

How to write a brand manifesto: Governance for your brand 

Making sure your brand message is heard is just as important today as it’s ever been. However, the traditional “mission statement”… More

0 comments | Branding
What is personal branding? Building your personal brand 

At Fabrik, we’re pretty devoted to the idea that branding is a crucial aspect of success.Take a moment to think about… More

0 comments | Branding
Great Danes: Famous Danish brands to aspire to and fall in love with 

For a nation that’s made up of less than 6 million people (5.614 million as of 2013, to be exact), Denmark… More

3 comments | Branding
The history of political party logos and what they really mean 

The United Kingdom is in a state of flux right now, after Theresa May caused quite the commotion by announcing a… More

2 comments | Branding
How to write a brand positioning statement that demands attention and sets you apart 

Brand positioning is something that companies need to think about during the strategy and research aspects of a business development project…. More

2 comments | Branding
Video marketing strategy essentials: Tune into a different channel 

Video is the current darling of online marketing and branding. Brands are following in the wake of the likes of UNILAD… More

2 comments | Digital, Marketing
What is employee engagement? And, why is it so important to brand-building? 

For any employer, no matter how big or small, employee engagement is crucial to the success of their company. In this… More

3 comments | Branding
Rebranding Vs brand refresh: What’s the difference and what’s right for you? 

Rebranding, brand refresh – it all sounds the same, doesn’t it? To people on the outside of the design world looking… More

1 comment | Branding
Keeping it together: Brand hierarchy for Higher Education 

Brand hierarchy, or brand architecture: two words certain to keep university communicators awake at night. Indeed the complex branding issues in… More

0 comments | Branding, Marketing
How to create a differentiation strategy that reflects your positioning statement 

There are a lot of different elements that go into creating a successful brand. Despite what some young companies might believe,… More

1 comment | Branding
How to conduct a competitor analysis and create a new template for success 

Want to know how you can become a more successful business? Sometimes, incredible companies emerge from an in-depth understanding of their… More

1 comment | Branding, Marketing
The ultimate guide to building an email marketing strategy that thrives 

Experts consider email marketing to be one of the most effective and long-lasting strategies for customer acquisition and maintenance. It’s easy… More

2 comments | Digital, Marketing