Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Who are you? How to create a brand identity with impact 

“Know thyself.” When it comes to brand building, that quote holds more weight than you might think. Companies often jump into… More

0 comments | Branding
Finding your unique selling point: How to choose an unbeatable USP 

Dive deep into the heart of any successful business and you’ll find one crucial element: a value proposition. Otherwise known as… More

0 comments | Branding, Marketing
How to create a brand logo: Your first step in visual branding 

They might just be small images or basic graphics, but logos are powerful things. Creating a brand logo means distilling the… More

0 comments | Branding
The search for value: How to define clear brand values for your company 

A brand is a lot more than the products or services you sell. Your brand is what you stand for. While… More

1 comment | Branding
Key factors to consider before hiring a brand consultancy agency 

What do people say about your brand? According to the founder and CEO of Amazon, Jeff Bezos, “Your brand is what… More

6 comments | Branding
Endorsements wanted: What is a brand ambassador, and why do you need one? 

Let’s face it, the online world is one seriously loud place. There’s so much chatter to contend with, on blogs, articles,… More

2 comments | Branding, Marketing
How to develop a B2B marketing strategy that outsmarts the competition 

Do you know where your B2B business is headed? The chances are that you have a somewhat sturdy idea of what… More

2 comments | Marketing
The gift of gossip: How to master your word of mouth marketing strategy 

For centuries, people have made decisions based not just on their own feelings, but also the general consensus of what their… More

4 comments | Marketing
Company logo design: Polishing the jewel in your branding crown 

The logo has become such an intrinsic part of any modern brand, that even toddlers too young to tie their own… More

4 comments | Branding
Brand recognition or brand awareness: What’s the difference? 

What’s the biggest issue your brand is facing right now? Think it’s money? Pricing? Investment? Nope, think again. Ultimately, “obscurity” is… More

2 comments | Branding, Marketing
From fleeting glances to devotees: Building a brand recognition strategy 

Brand recognition is a simple enough concept. It’s all about making sure that your target market can see, recognise and remember… More

3 comments | Branding, Marketing
Brand building 101: Building a brand (new, or old) on solid foundations 

Whether you’re creating a new business from scratch, or you’re bringing an existing company to life with a greater focus on… More

4 comments | Branding