Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Marketing and GDPR: How do changing privacy policies affect your brand? 

You probably became sick and tired of seeing the term “GDPR” on your screen. The trouble is, though you might have… More

0 comments | Marketing
Getting to know all about you: Tips for better brand consistency 

How do you define the word “branding”? For many people, a brand is a culmination of features. It can include everything… More

0 comments | Branding, Marketing
Bridging the digital divide: B2B vs B2C marketing (and where the 2 overlap) 

When you launch a company, one of the first distinctions you’ll have to make before you can start to establish a… More

0 comments | Marketing
Digital marketing techniques: Promotional practices to perfect your online presence 

Ready to turbo-charge your digital marketing techniques? In today’s digitally-devoted landscape, a good chunk of your marketing is probably taking place… More

3 comments | Digital, Marketing
Sharing is caring: How to integrate social media advocacy into your marketing strategy 

The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or… More

0 comments | Marketing
Boosting your brand integrity: It’s a matter of principle 

Which aspect of your brand is most important to your customers? Is it your ability to create state-of-the-art products and services?… More

3 comments | Marketing
Breakthrough brands: Monzo, a modern approach to brilliant banking 

At Fabrik, we believe in the power of branding. A brand is the heart and soul of your company, the image… More

4 comments | Branding, Marketing
Internal influencers: How to set up your employee advocacy programme 

At this point, it’s common knowledge that people simply don’t trust companies. Too often, even the best digital marketing strategies can… More

2 comments | Marketing
The power of emotional marketing: Once more with feeling 

No matter how much you like to think of yourself as a rational, logical person – human beings are slaves to… More

3 comments | Marketing
The history of Virgin Media: Kings of customer experience 

Virgin Media is one of the biggest, most well-known companies in the world, and there’s a good reason for that. Not… More

3 comments | Branding, Marketing
Together we brand: Behind every great merger, there’s a great merger branding strategy 

As companies grow, they evolve. Over time, an organisation can branch into new sectors, attract new customers, and even integrate with… More

3 comments | Branding
Where do we go now? Exploring the wonders of wayfinding design 

Have you ever walked into a brand-new building, office complex, or shopping centre, and somehow naturally ended up where you needed… More

2 comments | Branding