Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What makes a good logo? Famous logos to inspire your own branding 

Just like baking an amazing cake, there are many important ingredients that go into designing the perfect brand. Though your company… More

0 comments | Branding, Marketing
Creating a healthy company: The Vega brand and the value of identity 

Creating your own company from scratch can be an exciting process – but it’s also a huge challenge, particularly in today’s… More

0 comments | Branding, Marketing
Quintessentially British brands: Exploring vintage values with Roberts Radio 

When you consider British heritage, what do you think of? Vintage cars? Classic clothing? Perhaps even retro radios? At Fabrik Brands,… More

3 comments | Branding, Marketing
Searching for success: How to write a brand vision statement 

Take a moment to imagine some of the world’s greatest brands. Apple, Disney, Google – there are countless names to consider…. More

3 comments | Branding, Marketing
Born in the USA: Get your motor running… The Harley Davidson brand story 

Over the years, we’ve seen countless powerful brands emerge out of the United States. America is home to huge corporations spanning… More

3 comments | Branding, Marketing
How to use brand vision to bring your future into focus 

Behind every world-changing business is one all-important ingredient: an effective brand; and behind every brand, is a story built upon a… More

2 comments | Branding, Marketing
Quintessentially British brands: How the Dyson brand cleans up on marketing 

Let’s talk about a brand that really cleans up. Before Dyson, it’s hard to imagine that anyone predicted a future, where… More

1 comment | Branding, Marketing
Sensational startups: Appetising branding and advertising with Primal Joy 

Bringing a new startup into an already saturated marketplace is no simple feat. If you want to become a breakthrough brand,… More

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Fabrik, “probably the best design agency in London” – The enduring power of company straplines 

Need to enhance brand awareness and recognition in a saturated market? There are plenty of ways to stimulate success. Some exceptional… More

2 comments | Branding, Marketing
Once upon a time… The rise of storytelling in marketing 

Once upon a time, there was a marketing technique that changed the future of branding. Today’s decision-makers and consumers are becoming… More

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Distinctively Danish brands: The Bang and Olufsen story 

If a friend, colleague, or stranger on the street asked you to name some high-end, designer audio visual brands, there’s a… More

2 comments | Branding, Marketing
How to make content go viral: Tips for truly contagious viral content 

Let’s face it, getting the attention of your target audience isn’t easy in today’s marketing environment. While it’s true that we… More

3 comments | Marketing