Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Annual review design: Your guide to the success snapshot 

When it comes to creating visual assets for a company, most business leaders spend so much time concentrating on marketing campaigns… More

0 comments | Print
Fundamental guide to website planning for your brand 

Planning is an essential part of business success. However, when it comes to website planning, website owners often fall short of… More

0 comments | Digital
What is brand essence? Searching for the soul in your brand 

How do you define the heart and soul of your brand? A brand is a highly nebulous concept that can be… More

2 comments | Branding, Marketing
Perfecting your brand naming process: A guide to memorable monikers 

The brand naming process is one of the most critical parts of your brand building strategy. Without a memorable name, how… More

2 comments | Naming
Body language in business: Decoding the signals 

Business relationships are built on communication. Whether it’s the carefully-structured marketing campaigns, you use to engage your target audience or the… More

3 comments | Marketing
Hospitality marketing: Brilliant ways to boost your bookings 

In any industry, marketing strategy is crucial to success. The right marketing plan draws attention to your brand, demonstrates your personality… More

2 comments | Marketing
How to choose a brand color palette: Taking a spin on the color wheel 

What’s your favorite color? Color is such an intrinsic part of our day-to-day experiences that it’s often easy to take it… More

2 comments | Branding
Introducing responsive logos – dynamic designs to impress your audience 

Does your brand need responsive logos? To answer that question, you need to understand the real power of the brand logo…. More

2 comments | Branding, Marketing
Your guide to sonic branding: A sound strategy for business growth 

In a crowded marketplace packed full of new ideas, innovative products, and exciting companies, branding is more important than ever. For… More

2 comments | Branding, Marketing
The importance of brand archetypes: Are you a lover or a ruler? 

Have you ever noticed how you just ‘connect’ with some companies more than others? Every time you see their logo, you… More

3 comments | Marketing
Planning a horizontal marketing system: A new angle for advertising 

Is a vertical, or horizontal marketing system better for your business? Is it better to approach your industry with a refined… More

3 comments | Marketing
Healthcare marketing strategy: Your prescription for perfect promotion 

We’re living in the age of the empowered customer. That doesn’t just mean that people have more control over the food… More

3 comments | Marketing