Fabrikation

Also known as our blog, Fabrikation is a rapidly changing collection of opinions, observations and outbursts from the people on our factory floor. They may be fabrikated, but they’re totally truthful, representing the diverse views of our craftsmen and women.

Switch-on to a dedicated internal 
communications strategy 

Are your people informed and inspired? Or, are they working in the dark? All smart businesses recognise the importance of keeping… More

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Perfecting your brand language and verbal identity 

With some notable exceptions – Innocent and Virgin spring to mind – brand language plays second fiddle to visual language. Surely,… More

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The process of naming a business 

You never get a second chance to make a first impression, so they say. More often than not, the first impression… More

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Planning your b2b marketing strategy 

If you don’t have the exposure of Apple or Amazon, how do you go about building your b2b brand? The answer… More

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Integrating your 
marketing communications plan 

You’ve worked hard to create a brand that stands head and shoulders above the competition. You have an attention grabbing logo… More

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How epic is your education brand strategy? 

When it comes to education brand strategy, is your university or college a megastar? Is it in the spotlight for the… More

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Finding your true tone of voice in communications 

Is your company tone deaf? Or is it simply in need of a fine tune? An imaginative and distinctive tone of… More

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Charity marketing strategy with a ‘special ingredient’ 

Squeezing the last drop of ‘specialness’ out of your charity brand has never been more important. But, you’ll need to find… More

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Managing the merger and acquisition branding process 

You’ve merged the brands. Now you need to brand the merger. But what makes merger branding successful? Is it an exciting… More

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Making the case for branding consultancy 

Is it time to call in the branding consultants?As a director of an established branding consultancy in London, I’ve seen some… More

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Creating an effective brand differentiation strategy 

Every brand wants to be different. So it stands out to customers in a cluttered market – and compels them to… More

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Authentic digital marketing campaigns 

Authenticity is the most solid foundation for any successful digital marketing strategy. Now, this doesn’t mean shouting it from the roof… More

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