Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Feeling blue: A history of Bluetooth and the story behind the Bluetooth logo 

Sometimes, a logo becomes so deeply embedded in our culture, that we consider it a natural part of our surroundings. In… More

2 comments | Branding
Your mission, if you choose to accept it: Brand aims and objectives 

No matter how big or small your business might be, successful planning and strategy can pave the way to a more… More

0 comments | Branding, Marketing
Connecting with new customers: How to improve your market reach 

No matter what kind of company you run, you’ll always want more customers. It doesn’t matter if you’re a baker, butcher,… More

3 comments | Marketing
No introduction needed: How iconic brands are born and why they thrive 

There are countless types of brand in the world today. However, while there are millions of successful brands, and thousands of… More

4 comments | Branding, Marketing
All shook up: Disruptive marketing techniques for the non-conventional marketer 

Sometimes, the traditional way of doing something isn’t always the best option. As reassuring as it might be to hold onto… More

3 comments | Marketing
Quintessentially British brands: The Virgin experience and how to brand it like Branson 

When did you lose your Virgin virginity? It doesn’t matter whether you’re a frugal saver in search of financial advice, a… More

2 comments | Branding, Marketing
Web psychology: Hacking customer experience with art and science 

When you go shopping, either online or in person, what factors make you choose one brand over another? Is there something… More

3 comments | Branding, Digital, Marketing
Branding strategies for startups: Giving your new venture the best start in life 

Are you ready for a change? You’re sick of your nine-to-five routine and collecting coffee for your boss each morning. Maybe… More

0 comments | Branding
25 disruptive brands that changed the world you live in 

In a marketplace that’s more crowded than ever, today’s brands need to shout louder and accomplish more if they’re going to… More

4 comments | Branding, Marketing
Getting your brand in shape: The psychology of logo shapes 

Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola,… More

3 comments | Branding
When to go with your gut feeling: An insider’s view on trusting your instinct 

Despite what you might think – there’s no such thing as an “entirely logical” decision. We love to tell ourselves that… More

3 comments | Branding, Marketing
Finding your “type”: Font psychology and typography inspiration in logo design 

Let’s face it, communication is essential to everything we do. Whether you’re trying to create relationships with your audience as a… More

3 comments | Branding, Marketing