Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Breakthrough brands: Moneybox, a really smart investment in innovation 

Lately, at Fabrik, we’ve been looking for new ways that we can celebrate brands that are breaking the mould. To help… More

0 comments | Branding, Marketing
Finding your “type”: Font psychology and typography inspiration in logo design 

Let’s face it, communication is essential to everything we do. Whether you’re trying to create relationships with your audience as a… More

0 comments | Branding, Marketing
Professional brand photography: Are your pictures worth a thousand words? 

Capturing the essence of a brand is a difficult task. While you can begin to describe what your organisation is about… More

0 comments | Branding, Marketing
Getting your brand in shape: The psychology of logo shapes 

Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola,… More

1 comment | Branding
Show your colours: The psychology of colour and design in branding 

Colour is everywhere. Whether you recognise the influence on your life or not, the truth is that different shades and hues… More

3 comments | Branding, Marketing
Quintessentially British brands: Vivienne Westwood, from punk to style to symbol 

While there are many fashion designers in Britain that have created something of a cult following among their fans, there’s only… More

3 comments | Branding, Marketing
Passion for the past: Nostalgia marketing and the retro revolution 

Nostalgia is a powerful thing. In a world that seems to be evolving at break-neck speed, immersing yourself in nostalgia is… More

3 comments | Marketing
Breakthrough brands: Monzo, a modern approach to brilliant banking 

At Fabrik, we believe in the power of branding. A brand is the heart and soul of your company, the image… More

4 comments | Branding, Marketing
Quintessentially British brands: Pashley, hand-built bicycles with pedal power 

If you owned a bike before the 1980s, there’s a good chance it was made in Britain. On the other hand,… More

2 comments | Branding, Marketing
What’s in a name? Creating a brand name with meaning 

William Shakespeare was famous for telling the world that we shouldn’t judge a person by their title, but he never tried… More

2 comments | Branding, Naming
Breakthrough brand rollouts: Creating an implementation plan with influence 

Creating a brand is like deciding to flip the switch on your company. A brand breathes life into a business; gives… More

2 comments | Marketing
What’s the purpose of brand purpose? Everything you need to know 

What’s the why behind your business? As companies throughout the world continue to strive for differentiation in overcrowded industries, the purpose… More

2 comments | Branding, Marketing