Brand Fabrik

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Mastering the master brand strategy: When is boss branding the right approach? 

Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic… More

0 comments | Branding
What is sub branding? Breaking down brand architecture 

No matter what kind of company you run, there’s a good chance that you hope to one day grow bigger, more… More

0 comments | Branding
Naming a product: Strategies, secrets and sensational ideas 

Naming a product is one of the most complicated parts of the marketing mix. Whether you’re naming a product line or… More

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Clean up your campaigns with a digital marketing audit 

Do you need a digital marketing audit? For most companies, online advertising is an essential part of any outreach strategy. Around… More

0 comments | Digital
Symbols with strength: What is an emblem logo and does your brand need one? 

Logos are special. They’re not just a combination of shapes, text, and graphics. There’s also another component that goes into an… More

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What is a vertical marketing system? The ups and downs of a vertical marketing strategy 

Is vertical marketing the right solution for your business? When you start building a company, one of the most important initial… More

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Making your mark – What is a brand mark and how does it define you? 

Is it time to make your mark in your chosen industry? If you’re a fan of the content here at Fabrik,… More

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How to be found: The importance of local SEO for small businesses 

SEO (search engine optimisation) is ever changing. Google always introduces new features and upgrades on its Search Engine Result Pages for… More

0 comments | Digital, Marketing
Branding essentials: How to create a brand strategy that makes your business bulletproof 

What makes a brand? That’s a question we’ve covered many times as a brand strategy agency. After all, there are plenty… More

1 comment | Branding
How to name a product: Golden rules for next-level names 

Naming something is tough. Whether you’re choosing a title for an single new product or completely reinventing your entire product portfolio,… More

1 comment | Branding, Naming
How to choose a brand color palette: Taking a spin on the color wheel 

What’s your favorite color? Color is such an intrinsic part of our day-to-day experiences that it’s often easy to take it… More

2 comments | Branding
Glocal warming: How glocalisation is changing the business environment 

Visit Shanghai, and you’ll be able to get a Peking duck burger for your lunch from KFC. Hop on a plane… More

2 comments | Marketing