Does your brand strategy bring home the bread? Brands are the bread and butter of business life. The staple of successful companies across the world. But no business can afford to take its brand for granted. Fabrik Brands is a brand strategy agency in London. We know that if companies want to thrive, and stay ahead, they can never stop building their brands. Even when times are tough. Especially when times are tough. The business of brand-building never stands still. Today’s business owners and marketers face an array of challenges. Converging sectors. Globalisation. New competitors. Continuous technology updates. Complex cultural differences. And a growing list of communication channels. Which is where brand strategy agencies like Fabrik Brands play a crucial role.
How? We actively bring together diverse perspectives. Different skills, cultures, knowledge and outlooks. Differences, large and small, that generate a wealth of ideas. Making for smarter brand strategies, with tangible creative results. We encourage our clients to look beyond the brief. To build your brand, we first need to know what your brand stands for. What your staff, stakeholders and customers think. We must see over the horizon to predict the future. We devote time and energy to expanding our understanding of our clients organisations. There are no roles for idle bystanders. We watch how people really live, work… and play. We study changing perceptions and attitudes. We interpret trends. We use a variety of research, analytical techniques and provide brand strategy services that help our clients to see further.
Brand strategy designed to innovate
Forward-thinking perspectives make for a more exciting vision. Different views. Bolder strategic solutions. It means our clients get to innovate. Not imitate. We shape their futures. We create new brands or revitalise tired brands. We call it informed creativity. It explains why our clients keep coming back. And why we keep coming to work in the morning. And while there’s often a good reason to delay a strategic review. There’s always a better reason not to. Because if you don’t act, someone else will. We interpret design and social trends so you can anticipate, rather than speculate. Your brand strategy will be based on a deep understanding of your organisation and market. Not guesswork. Providing clarity and focus.
Fabrik’s team of planners, brand strategy specialists, designers, marketers, writers and project managers devise brand strategies that examine the role of your company, product or service. These skills run deep, and right across our agency. You can tap into them at any time. Only with this level of experience, flexibility and diversity can you be certain that your customers will see your brand as you want it to be seen. Fabrik’s mix of specialisms ensures you get a rounded, inspiring definition of your brand. That will bring your brand strategy and tactical communications to life. Whether you’re creating a new business or product, or reversing a sluggish sales trend, there’s plenty of evidence that a well defined and delivered brand will win through. Whatever the economic climate.
- Brand strategy
- Essence & values
- Brand manifestos
- Brand positioning
- Portfolio hierarchy
- Creative briefing
A strategy built on basic truths, unique to you
We’re not geniuses. But we recognise that even regional markets are different. And that some markets are more different than others. As brand strategists of merit, we don’t believe homogeneous brand strategies are the only answer, that one size fits all. We do believe that the individual characteristics of each client is critical to our work. We have no preconceptions about our clients, and the sectors they operate in. Just a co-ordinated, joined-up approach and an enviable track record. To keep things on track, we have tried and tested mechanisms in place. We continually exchange experiences and creative ideas, share know-how and reinforce best practice for the benefit of our clients.
Fabrik works with companies and organisations from many walks of life. If you’re a local company, we can help you to grow regionally or nationally. If you’re an international company, we’ll come to you armed with insights, ideas and our passports. We’ll provide a global framework on which to build your brand. Either way, we’ll fine-tune your brand strategy to meet different regional or global needs. Keeping our feet firmly on the ground, we’ll focus on the task at hand. We’ll build close relationships. We’ll connect with your people, your stakeholders and your clients. We’ll encourage inclusion. Foster a sense of ownership. We’ll inform and inspire. And we’ll be collaborative, and objective. The best of all worlds. We find that brand strategies rooted in basic truths are always the most successful.
- Mark research
- Interviews & workshops
- Focus group testing
- Competitor analysis
- Communication audits
- Research reporting
A strategy designed to inform creativity
Delivering a brand is a complex business. Your brand strategy – the defining concept of your brand – must run through every detail of the customer experience. The big picture is always composed of many smaller pictures. Everything is connected. That’s why our offer is inter-disciplinary. Not multi- disciplinary. We’re not a jack of all trades. Fabrik will define your brand strategy. We can also create a new identity for your company, product or service. Give it a name. Create the visual wrapping to present it. The environments to display it. The graphics to promote it. And the tactical communications to keep everyone informed. Online. On paper. In person. We make sure that everything is connected, and consistent. The always on company, for always on times.
At the end of every job we ask ourselves whether we’ve helped our clients achieve their objectives. Have we realised the full potential of their brand? Do they have a sustainable point of difference? Have we created a consistently positive experience? Have we built more rewarding relationships? Have we challenged the status quo? Have we raised awareness? Changed attitudes? Increased market share? And outsmarted the competition? For us, performance is all about delivering tangible benefits. Different perspectives. Informed creativity. A multi-faceted, inter-disciplinary brand strategy agency. Based in London. Working everywhere. Focused on performance. For everyone. Altogether, a different kind of brand strategy and brand design agency.
- Brand architecture
- Portfolio segmentation
- Marketing planning
- Competitive advantage
- The brand language
- Creative development
Is brand strategy on your agenda?
At Fabrik, we engage real people in real brands. To us, brand strategy is about more than research, digits and opinions. Although they’re all important. As brand strategists of substance, we develop platforms that effect change. We build brands by delivering the best in strategy. And, as brand strategy specialists, we bring our own perspectives. For any sector, anywhere. Find out how…
Fabrik is a brand strategy agency in London. Our experienced team provide brand strategy services and deliver compelling business strategies that stimulate change.