Mayhew

Providing a true reflection of an iconic animal welfare charity doing amazing work.
What we did

Overview

The Mayhew Animal Home has provided shelter and refuge for animals in need since 1886. It also assists their carers. While the original mission remains today, the entity’s activities have broadened into something truly remarkable. To recognise its expanded constitution, The Mayhew Animal Home elected to re-brand and appointed Fabrik to facilitate this crucial phase in its history.

Naturally, Fabrik consulted with staff, volunteers, supporters and key stakeholders. We also made friends with a few residents. The fact that Mayhew does great work was not in dispute. But much of this work was going under the radar. It was being neither recognised or communicated. While primarily an animal rehousing service, the scope of Mayhew’s work reaches into other areas, and this needed to be amplified.

We suggested shortening the name, from The Mayhew Animal Home to Mayhew. In doing so, the perception of Mayhew existing purely to house and shelter animals was removed, while its heritage was retained. We then added a strapline – “for dogs, cats and communities” – which made the offer immediate without it being limiting. Further to this, we devised a brand strategy to take Mayhew into an exciting future.

Outcome

At Fabrik, we believe in building from solid foundations. So we created a brand platform to enable the Mayhew to make its entire suite of services visible. The ‘epicentre’ of Mayhew became the Animal Home. This provides a base for its community and veterinary services, while its international work is now promoted beyond the reach of its HQ in North West London.

Fabrik created a brand manifesto, which brought an already close team even closer together.

With the strategy, positioning, name and architecture in place, we set about re-inventing the visual identity. At the heart of this re-brand is a genuine love of animals. Mayhew’s team work tirelessly to make positive and lasting benefits to the welfare of dogs and cats, and the people who care for them.

Eschewing favouritism, Mayhew’s logotype incorporates graphical elements with both felines and canine characteristics. The primary colour is purple, giving the identity an emotive, welcoming feel. The broader palette complements this theme, but injects vitality and vibrancy where needed. Meanwhile, the photographic style draws on the chemistry between people and their best friends. The visual identity is a true reflection of the Mayhew, its people and what it does.

What we did

  • Research & analysis
  • Interviews & workshops
  • Strategy & positioning
  • Name development
  • Tone of voice & messaging
  • Branding & development
  • Visual & verbal identity
  • Communications planning
  • Identity guidelines

More from our portfolio…

Creating an identity for a brand new credit card.
Creating a suite of product names for a revered British...
Rebranding an ingenious software technology company.
A new brand and visual identity for an innovative gaming...
A new brand for Scotland’s largest visual impairment...
Giving a helping hand to name a new portal.
Creating Latin America’s first dedicated green bond fund.
Launching a unique commercial law firm
Creating a brand for the Asian wealth management market
Fresh Student Living rebranding has accurately repositioned...
Identity refresh and a new website helps to relaunch...
Naming a commercial satellite system
Naming a revolutionary platform to help fight financial...
Naming a ground-breaking over the...
Launching a new connected services product suite
Fabrik’s team created a new website for fintech...
Bringing an insurance start-up to life.
A new website for L&G’s Affordable Homes team
Asian wealth specialist launches new website
Fabrik creates new brand for this Zendesk specialist.
Creating a new brand for an asset management start up.
Creating a suite of product names for a global defence...
Helping Abri to find its voice.
Creating a modern name for women's retro fashion brand.
Inventive product naming for new laptop range.
Naming an innovative AI tech-product
Launching a content-enhancing technology brand.
Creating (and implementing) a new-build brand and visual...
Creating a modern, bold new brand identity for the Royal...
A brand created to make personal lending more equitable.
An illuminating brand identity ushers in an exciting new...
A branding and visual identity programme that’s provided...
An inter-connected brand to bring people together and...
Re-defining purpose and creating a brand strategy, new name...
A brand framework to accommodate accelerated growth.
A positioning review and re-branding programme enabled...
Strategic focus, branding and visual identity combine to...
A new visual identity gives one of Europe’s largest...
A new visual identity and sub-brand framework for software...
A logotype and identity for an industry-changing folding...
A company naming and brand identity exercise helps to make...
A merger of equals provides an exciting naming, branding...
A merger of equals personified through a website that...
Proagrica is an umbrella brand created by Fabrik for Reed...
ChartCo is a global leader in digital navigation services...
Profunder is a financial technology startup, based in...
Simplifying the Grid through a tailored way of presenting...
A successful fundraising campaign that has raised £4.5m...
A content-driven campaign to enrich the lives of new City...
An online archive and promotional tool for acclaimed singer...
Spinning the drum – branding and visual identity design...
A sophisticated logo mark and visual identity to represent...
High-profile campaign encourages participants to shave off...
Prospectus designers Fabrik create student publications for...
A university brand identity that uncovered the true face of...

Tell us about you

We dig deep to discover tangible benefits at your brand’s heart. We then use insights and ideas to build your brand and shape your reputation. But we always start with a simple question: what do you need?