Tripsta

A positioning review and re-branding programme enabled Tripsta to spread its wings.
What we did

Overview

Tripsta is one of the largest online travel agents in Europe and Greece, where it also operates under the local brand name TravelPlanet24. Having considered agencies in Athens, the Management Team decided to explore the possibility of working with an agency further afield. As a result, Fabrik was commissioned to undertake a detailed piece of consultancy work, prior to an extensive re-branding of the Company’s international and Greek-based service offerings.

Outcome

Fabrik explored the competitive landscape and perceptions of the Company, both internally and externally, and the outputs from this consultancy led to a dramatic shift in direction. The new set of values and brand essence – Travel Genius – fed directly into creative development, and provided an opportunity for Tripsta to distinguish itself in a competitive and saturated market. 

While Travel Genius captures the spirit of brand, the logo symbol is built on a stylised character T, symbolising a trip between two connected points. Within a defined palette, free reign is given over the use of colour, enabling marketers to select the colour that best suits the target audience. Fabrik also extended the re-branding programme to the sister company (TravelPlanet24) which exists solely for the Greek market. 

The exercise culminated in the development of a set of user application guidelines covering tone of voice, language, photography, typography and application of the new visual identity both online and offline.

What we did

  • Competitor research / analysis
  • Focus groups and workshops
  • One-to-one and group interviews
  • Positioning and brand strategy
  • Tone of voice and messaging
  • Implementation design templates
  • Visual application guidelines

More from our portfolio…

Creating an identity for a brand new credit card.
Creating a suite of product names for a revered British...
Rebranding an ingenious software technology company.
A new brand and visual identity for an innovative gaming...
A new brand for Scotland’s largest visual impairment...
Giving a helping hand to name a new portal.
Creating Latin America’s first dedicated green bond fund.
Launching a unique commercial law firm
Creating a brand for the Asian wealth management market
Fresh Student Living rebranding has accurately repositioned...
Identity refresh and a new website helps to relaunch...
Naming a commercial satellite system
Naming a revolutionary platform to help fight financial...
Naming a ground-breaking over the...
Launching a new connected services product suite
Fabrik’s team created a new website for fintech...
Bringing an insurance start-up to life.
A new website for L&G’s Affordable Homes team
Asian wealth specialist launches new website
Fabrik creates new brand for this Zendesk specialist.
Creating a new brand for an asset management start up.
Creating a suite of product names for a global defence...
Helping Abri to find its voice.
Creating a modern name for women's retro fashion brand.
Inventive product naming for new laptop range.
Naming an innovative AI tech-product
Launching a content-enhancing technology brand.
Creating (and implementing) a new-build brand and visual...
Creating a modern, bold new brand identity for the Royal...
A brand created to make personal lending more equitable.
An illuminating brand identity ushers in an exciting new...
Providing a true reflection of an iconic animal welfare...
A branding and visual identity programme that’s provided...
An inter-connected brand to bring people together and...
Re-defining purpose and creating a brand strategy, new name...
A brand framework to accommodate accelerated growth.
Strategic focus, branding and visual identity combine to...
A new visual identity gives one of Europe’s largest...
A new visual identity and sub-brand framework for software...
A logotype and identity for an industry-changing folding...
A company naming and brand identity exercise helps to make...
A merger of equals provides an exciting naming, branding...
A merger of equals personified through a website that...
Proagrica is an umbrella brand created by Fabrik for Reed...
ChartCo is a global leader in digital navigation services...
Profunder is a financial technology startup, based in...
Simplifying the Grid through a tailored way of presenting...
A successful fundraising campaign that has raised £4.5m...
A content-driven campaign to enrich the lives of new City...
An online archive and promotional tool for acclaimed singer...
Spinning the drum – branding and visual identity design...
A sophisticated logo mark and visual identity to represent...
High-profile campaign encourages participants to shave off...
Prospectus designers Fabrik create student publications for...
A university brand identity that uncovered the true face of...

Tell us about you

We dig deep to discover tangible benefits at your brand’s heart. We then use insights and ideas to build your brand and shape your reputation. But we always start with a simple question: what do you need?