Dobeo

Spinning the drum – branding and visual identity design for a start-up.
What we did

Overview

Dobeo is a unique domestic services platform that allows users to manage their laundry and dry cleaning through a dedicated mobile app. Users can compare prices from Dobeo’s network of suppliers, then arrange collection and delivery at a time that suits them most. 

Working closely with the business owners, Fabrik’s brief was to strategically position and create a new lifestyle brand identity from scratch, based on the business plan, market context, and insights gained through research and audience profiling.

Outcome

Once a successful positioning was achieved, Fabrik was able to develop the brand personality, messaging and essence, which focused on escaping everyday chores, consciously underlining the emotional attributes and functional benefits of the service. 

As brand identity designers for start-ups we were keen anchor the visual positioning to a product that felt functional yet stylish, and intelligent and modern, with a touch of luxury for everyone.

The branding and visual identity stages led to the creation of a unique mark that is more than just a logo. It’s a way of writing and designing that creates a consistent user experience, from the app to garment bags. The project culminated in a set of visual identity guidelines, and preparation of brand assets for the app and website design.

What we did

  • Research
  • Brand strategy
  • Logo development
  • Visual identity
  • Tone of voice
  • User guidelines

More from our portfolio…

Creating an identity for a brand new credit card.
Creating a suite of product names for a revered British...
Rebranding an ingenious software technology company.
A new brand and visual identity for an innovative gaming...
A new brand for Scotland’s largest visual impairment...
Giving a helping hand to name a new portal.
Creating Latin America’s first dedicated green bond fund.
Launching a unique commercial law firm
Creating a brand for the Asian wealth management market
Fresh Student Living rebranding has accurately repositioned...
Identity refresh and a new website helps to relaunch...
Naming a commercial satellite system
Naming a revolutionary platform to help fight financial...
Naming a ground-breaking over the...
Launching a new connected services product suite
Fabrik’s team created a new website for fintech...
Bringing an insurance start-up to life.
A new website for L&G’s Affordable Homes team
Asian wealth specialist launches new website
Fabrik creates new brand for this Zendesk specialist.
Creating a new brand for an asset management start up.
Creating a suite of product names for a global defence...
Helping Abri to find its voice.
Creating a modern name for women's retro fashion brand.
Inventive product naming for new laptop range.
Naming an innovative AI tech-product
Launching a content-enhancing technology brand.
Creating (and implementing) a new-build brand and visual...
Creating a modern, bold new brand identity for the Royal...
A brand created to make personal lending more equitable.
An illuminating brand identity ushers in an exciting new...
Providing a true reflection of an iconic animal welfare...
A branding and visual identity programme that’s provided...
An inter-connected brand to bring people together and...
Re-defining purpose and creating a brand strategy, new name...
A brand framework to accommodate accelerated growth.
A positioning review and re-branding programme enabled...
Strategic focus, branding and visual identity combine to...
A new visual identity gives one of Europe’s largest...
A new visual identity and sub-brand framework for software...
A logotype and identity for an industry-changing folding...
A company naming and brand identity exercise helps to make...
A merger of equals provides an exciting naming, branding...
A merger of equals personified through a website that...
Proagrica is an umbrella brand created by Fabrik for Reed...
ChartCo is a global leader in digital navigation services...
Profunder is a financial technology startup, based in...
Simplifying the Grid through a tailored way of presenting...
A successful fundraising campaign that has raised £4.5m...
A content-driven campaign to enrich the lives of new City...
An online archive and promotional tool for acclaimed singer...
A sophisticated logo mark and visual identity to represent...
High-profile campaign encourages participants to shave off...
Prospectus designers Fabrik create student publications for...
A university brand identity that uncovered the true face of...

Tell us about you

We dig deep to discover tangible benefits at your brand’s heart. We then use insights and ideas to build your brand and shape your reputation. But we always start with a simple question: what do you need?