How much do you know about leading vs kerning? If you’re honing your typography skills, and you want to know...
Could you differentiate kerning vs tracking? These two terms are common among designers and branding professionals, but they often fill...
Confused about tracking vs leading? You’re not alone. Developing your career as a professional designer means learning many unique terms, techniques, and practices for your day-to-day work. Leading and tracking are two examples of the skill sets you might use during layout design. If you have a basic knowledge of...
The term kerning appears a lot in the design world. But, what is kerning in typography, and how can you...
What is tracking in typography? Today, we’re going to answer this question and provide the complete definition of tracking in...
What is leading? We’re not talking about leadership – when you guide other people to victory. For this definition of leading, we’re looking at leading in typography, so let’s get started… Fonts or “type” are a huge element of branding. The kind of text you use in your website, logos,...
The following Viking font options are becoming a popular typographic choice among creators keen to bring a sense of mystery...
When it comes to education brand strategy, is your university or college a megastar? Is it in the spotlight for...
Guerrilla marketing is concept marketing without the boundaries of industry standards, and outside the box advertisement of services or products. It focuses on grabbing the attention of the public in more personal and memorable ways. In a world where billion dollar industries are developed rapidly from one often simple idea,...
As Millennials grew so too did technological advancements. Their entire experience of the world has involved mass communication, exceptional information...
