Brand Fabrik: Humphrey Couchman

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Your brain on branding: Neuroscience marketing and mind control 

Could it be time to start getting scientific with your branding? A lot of companies assume that building a brand is… More

3 comments | Marketing
What’s the purpose of brand purpose? Everything you need to know 

What’s the why behind your business? As companies throughout the world continue to strive for differentiation in overcrowded industries, the purpose… More

2 comments | Branding, Marketing
Finding your unique selling point: How to choose an unbeatable USP 

Dive deep into the heart of any successful business and you’ll find one crucial element: a value proposition. Otherwise known as… More

2 comments | Branding, Marketing
The search for value: How to define clear brand values for your company 

A brand is a lot more than the products or services you sell. Your brand is what you stand for. While… More

2 comments | Branding