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Humphrey Couchman
JoinedSeptember 6, 2017
Articles4
Research. Insight. Strategy. That’s Humphrey’s mantra as he sets about building stronger brands for Fabrik’s clients. Whether he’s planning our latest brand strategy assignment, writing a positioning statement, or presenting a manifesto, he approaches each project with forensic detail. Dealing in fact, not fiction, Humphrey always unearths interesting points of differentiation, and relays them in thoroughly engaging ways.
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Your brain on branding: Neuroscience marketing and mind control

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Could it be time to start getting scientific with your branding? A lot of companies assume that building a brand...
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What’s the why behind your business? As companies throughout the world continue to strive for differentiation in overcrowded industries, the...
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Dive deep into the heart of any successful business and you’ll find one crucial element: a value proposition. Otherwise known...
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The search for value: How to define clear brand values for your company

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A brand is a lot more than the products or services you sell. Your brand is what you stand for....

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