Could it be time to start getting scientific with your branding? A lot of companies assume that building a brand...
JoinedSeptember 6, 2017
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Research. Insight. Strategy. That’s Humphrey’s mantra as he sets about building stronger brands for Fabrik’s clients. Whether he’s planning our latest brand strategy assignment, writing a positioning statement, or presenting a manifesto, he approaches each project with forensic detail. Dealing in fact, not fiction, Humphrey always unearths interesting points of differentiation, and relays them in thoroughly engaging ways.
What’s the why behind your business? As companies throughout the world continue to strive for differentiation in overcrowded industries, the...
Dive deep into the heart of any successful business and you’ll find one crucial element: a value proposition. Otherwise known...
A brand is a lot more than the products or services you sell. Your brand is what you stand for....
