What is viral marketing? How to get the brand-boosting bug

What is viral marketing? Viral marketing is one of those terms that almost everyone has heard of, like SEO or influencer advertising. However, few people know what ‘going viral’ actually means. Much like a virus, a viral campaign is something that spreads fast and affects a lot of people. Viral marketing can come in the form of viral content, videos, email marketing strategies or social media posts. The idea is that no matter which channel you use, your promotional plan … Continue reading What is viral marketing? How to get the brand-boosting bug