Who we are

About Fabrik.

Fabrik is a branding agency in London that was founded in 1995. We work for clients locally, nationally and internationally. We’ve developed deep expertise in three areas of communication: strategy, naming, and branding. These core disciplines are central to brand-building and brand development. This specialisation reflects a fundamental truth of creativity.

Our expertise

What we do.

We don’t spread our talents and energy too thinly. We’re wary of diluting our abilities; no one can be good at everything. In our chosen fields, our commitment runs deep…

Strategy

We employ strategic nous and know-how before we let flair and imagination loose on a branding project.

Naming

Blending strategy, instinct and creativity, we arrive at naming solutions loaded with meaning and promise.

Branding

We create visual identities, logo marks, brand guidelines and tone of voice, building unforgettable brands.

Recent projects.

Our output

What we deliver.

At Fabrik, we apply joined-up thinking to create joined-up brand strategies and communications.

Strategy Naming Branding Implementation
  • Market research
  • Values and purpose
  • Brand architecture
  • Positioning
  • Portfolio segmentation
  • Tone of voice
  • Brand strategy
  • Brand naming
  • Product naming
  • Company naming
  • Naming architecture
  • Sub-brand naming
  • Linguistic checks
  • Domain research
  • Logo design
  • Visual identity
  • Verbal identity
  • Top-level messaging
  • Brand photography
  • Copywriting
  • Identity guidelines
  • Marketing material
  • Annual report design
  • Literature design
  • Website design
  • Web development
  • Environment branding
  • Brand management
Our experience

Multi-sector versatility.

Working across myriad industries and sectors keeps our thinking fresh and our pencils sharp.

  • Science
  • Technology
  • Pharmaceutical
  • Healthcare
  • Engineering
  • Construction
  • Housing
  • Manufacturing
  • Finance
  • Insurance
  • Travel
  • Software
  • Education
  • Associations
  • Non-profits
  • Start-ups

Projects by Fabrik.

We relish projects of all shapes and sizes and prefer to let our work speak for itself.

Sight Scotland

A new name and identity provide a vision for the future.

For over 225 years, “Royal Blind” stood as a beacon of guidance, support, and compassion for people with visual impairments. Alongside its sister charity, Scottish War Blinded, the organisation...

RCoA

Reviving the RCoA brand for a new generation of anaesthetists.

Established in 1992, the Royal College of Anaesthetists (RCoA), epitomises innovation in the UK healthcare landscape. Representing the largest hospitality speciality in the NHS (Anaesthesia), RCoA has...

Network Homes

Transforming communities through purposeful branding.

Network Homes (formerly Network Housing Group) is a market leader in the real-estate service market, building, selling, renting, and managing quality homes in thriving communities. Over 40 years, the...

Mayhew

Revitalising Mayhew’s visual and verbal identity.

Since 1886, the Mayhew Animal Home provided refuge to animals in need. More than a shelter, the organisation became a beacon in its community, providing guidance and support to animals and their...

Contact us

Let’s talk

At Fabrik, we value long-term relationships. The thing about relationships is that they always start with a conversation.

Our process

How we work.

As brand people rather than process people, we adapt our processes to individual projects, not the other way around. At the same time, we work within a simple four-stage system…

We listen

This stage is all about putting the fundamentals in place. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives.

We think

The thinking stage gives our creativity a sense of direction. We examine the competitive landscape, research the target audience and investigate potential avenues for innovation.

We create

This stage is the least process-driven. We give free rein to our creativity within the boundaries of our earlier listening and thinking. Following a few rules, we shape, design and craft.

We manage

The discipline of deadlines and budgets makes sure our creativity fulfils its purpose. With their feet on the ground, our project managers stay in touch with our clients and reality.

Our approach

Relationship building.

Sustaining relationships requires effort on both sides, and we’re always determined to do our bit by being:

Consistent

We know ‘you’re only as good as your last job’, so we work hard to achieve consistently high standards.

We know ‘you’re only as good as your last job’, so we work hard to achieve consistently high standards.

Proactive

Clients describe our team as ‘thoughtful without being too intellectual’ and ‘pro-active without being pushy’.

Clients describe our team as ‘thoughtful without being too intellectual’ and ‘pro-active without being pushy’.

Collaborative

Before we work to understand a client’s brief, we work to understand our client’s organisation, purpose and personality.

Before we work to understand a client’s brief, we work to understand our client’s organisation, purpose and personality.

Transformative

We deliver tangible, not tangential, creative solutions that get our clients noticed, remembered and talked about.

We deliver tangible, not tangential, creative solutions that get our clients noticed, remembered and talked about.

Accountable

By building harmonious relationships with our clients, we help them develop fruitful relationships with their audiences.

By building harmonious relationships with our clients, we help them develop fruitful relationships with their audiences.

Recent projects.

Our people

Leadership team.

With no prima donnas, everyone proves their worth daily, working hard to achieve consistently high standards.

Steve Harvey

Co-founder

As Fabrik’s co-founder and account director, Steve heads up major branding programmes.

Stewart Hodgson

Co-founder

Stewart’s role encompasses all aspects of marketing Fabrik to the right target audiences.


Stephen Peate

Creative director

Our creative director, Stephen, has been an integral part of Fabrik for over two decades.

Plus, a supporting cast of strategists, naming experts, senior designers, wordsmiths, UX specialists, tech heads and project managers.

Resources

Explore more.

As a strategically focused branding agency, we aim to balance thinking, creating and continuous learning.

Brand Fabrik

Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, design and marketing communications.

NameStore

We created NameStore to leapfrog the naming hurdles and simplify the process of acquiring a brand name with a prized .com domain.

Logofile

Logofile pays homage to the world’s most cherished company and brand logos, past and present, exploring what led them to dominance.