Naming expert or creative generalist? Talk to Fabrik, London’s top brand naming agency. Then decide.
Evocative, invented, or real?
Are you seeking an emotive brand name that tells a story, or one that explains your benefits? A real word or a coined term? A single product name or an entire portfolio? Whatever the requirement, Fabrik will craft a name that acts as a springboard for building your brand, product or service. Get a name that stands out, connects emotionally, and captures your brand’s essence.
Amplius
Merger naming and branding defines a new era in housing.
Caripod
Naming an innovative baby-carrying product.
Airifi
Product naming to define the future of smart comfort.
Lumeon
Creating a new name and identity for a healthcare pioneer.
Checksy
Creating a new name for a future-focused innovator..
Athora
A new name and identity signals a new era for Athora.
Our brand naming services.
As a strategic brand naming agency, we don’t just create lists of nice-sounding words. We dig deeper into the challenges your brand faces and identify how a name can solve them. We ensure your name not only reflects your brand’s personality but also aligns with your goals. Whether solving a problem or capturing your brand’s essence, we’ll find the perfect fit.
This is what we do:
Naming strategy is central to building a strong brand identity. At Fabrik, every name we create aligns with your brand’s purpose, market positioning, and long-term goals. We explore the competitive landscapes to find a name that sets your venture apart. Whether it’s real or made up, long or short, we’ll deliver a name that integrates seamlessly with your overall business strategy.
What we do:
—Naming strategy
—Company naming
—Brand naming
—Product naming
—Naming architecture
—Brand messaging
Brand naming is more than just a creative exercise. A great name can be neutral or loaded with meaning, easy to pronounce, descriptive or abstract. Whatever the case, Fabrik focuses on understanding which names will excel in your marketplace. Whether for a single product or an entire suite, we will craft a memorable brand name that leaves a positive and lasting impression.
What we do:
—Brand naming
—Competitor analysis
—Domain research
—Trademark screening
—Linguistic checks
—Name validation
Our approach to company naming is not about generating lists of words which range from the obvious to the opaque, although we’re pretty good at it. Whether you’re a corporate behemoth or a growing SME, your company name should communicate your values and purpose while instilling credibility and trust. At Fabrik, we understand the right business name will set the tone for two-way dialogue and growth.
What we do:
—Company naming
—Competitor analysis
—Domain research
—Trademark screening
—Linguistic checks
—Name validation
Somewhere out there is a name that will perfectly position your product. It will say something unique (and meaningful) to help your product stand out from the crowd. Fabrik’s product naming experts will help you find that name. The name we craft will be built around your product or idea, giving it meaning and context—we don’t believe in smoke and mirrors.
What we do:
—Product naming
—Competitor analysis
—Domain research
—Trademark screening
—Linguistic checks
—Name validation
Fabrik brings balance to sub-brand naming. We assess precisely how closely the sub-brand needs to align with your parent brand to support your overall strategy. Giving your sub-brand the right amount of personality and standout, we’ll explore different name options and gauge your reaction. Then, using our powers of visualisation, we’ll help bring the name to life.
What we do:
—Sub-brand naming
—Competitor analysis
—Domain research
—Trademark screening
—Linguistic checks
—Name validation
Brand naming projects.
Our brand naming approach.
A memorable brand name doesn’t just stand out—it solves a problem. It anchors your brand messaging, tying everything together. That’s why Fabrik integrates brand naming into your overarching strategy, treating it as the first line of your brand’s story. By combining a proven methodology with our instincts, we deliver innovative (and surprising) naming solutions.
This is how we work:
Before we craft the perfect name, we first need to understand your brand’s context. How are competitors positioning their names? What do your customers expect? And what will resonate with your audience? As brand naming experts, we know that thorough market research lays the foundation for effective naming. By adopting this data-driven approach, we ensure the names we create are both creative and strategically aligned with your goals.
We follow a structured, proven approach to brand naming, starting with a comprehensive blueprint to keep both teams aligned and focused. This document informs our name-storming sessions, where creativity comes to life. The brand naming brief we develop will include insights on your positioning and outline the categories of names best suited to your business model and offerings, ensuring that every name is strategically sound.
Does your name need to evoke emotion, describe your offering, or be entirely invented? Or perhaps a blend of all three? By mapping out competitors’ brand names and analysing their market positioning, we’ll identify the most effective type of name for your sector. Whether sticking with a proven approach or exploring something more disruptive, we ensure your name stands out and aligns with your strategy.
We collaborate with both teams to generate ideas that closely align with your overall objectives. As a specialist brand naming agency, we focus on names that resonate today and support your long-term strategy for future brand growth. Every name we suggest is carefully crafted to seamlessly integrate with your brand identity, ensuring coherence and the potential for lasting success.
Is your name easy to pronounce? Could it carry negative associations? And does it translate well across different languages? We thoroughly assess potential pitfalls to ensure your name works universally and minimises risk. As London’s top brand naming agency, Fabrik combines creativity and flair with experience and common sense, making sure your name not only sounds great but also stands up to global scrutiny.
Throughout the naming process, you can choose how involved you’d like to be. We can take the reins and present a list of potential options or collaborate closely with you during the creative process. Trust your instincts or let us conduct additional market research, including focus groups to test your new name. Whether you prefer a hands-on approach or prefer to keep it in the boardroom, the decision is entirely yours.
Whether you need brand names, products, services, newsletters, plug-ins, or variants, we’ve got it covered. We can create an entire naming system, complete with sub-brands, naming conventions, and guidelines for individual products, or deliver a single, purposeful name tailored to your needs. The depth of the process is up to you. From developing cohesive naming architectures to maintaining consistency across every touchpoint, Fabrik ensures that each name is built to serve its specific function and support your overall brand strategy.
Beyond naming, we explore how taglines, descriptors, tone of voice, and language shape your brand’s personality. The taglines and messaging we craft integrate seamlessly into your overall communication strategy, adding depth and consistency. When you’re ready, we can bring your brand to life—visually exploring logo design, colour palettes, typography, imagery, and top-level messaging. At Fabrik, we make certain that both verbal and visual elements work in harmony to create a cohesive, memorable brand identity that resonates across all touchpoints.
At the end of the project, you’ll have a name (or suite of names) that aligns perfectly with your overall strategy. Additionally, we provide a brand naming framework to ensure consistency for future naming efforts. If you want us to go the extra mile, we can develop your visual and verbal identity, applying it across every communication channel at your disposal—from social media to corporate responsibility reports. Fabrik’s goal is to make sure your brand identity is fully integrated and ready to make an impact!
Brand naming projects.
We’ve named everything from advanced technologies and software developers to a baby-carrying product, law firms, a suite of luxury timepieces for a revered watch brand, and even a contraceptive pill for a fast-growing healthcare company.
Below is a selection of our recent naming projects:
Beyond brand naming.
At Fabrik, we know that no single name is perfect for every brand. That’s why our approach goes beyond creativity—it’s about delivering names that meet your brief, resonate with your audience, and align with your strategic goals. From linguistic checks to domain research, our comprehensive process ensures that every name we create stands out, is legally sound, and works seamlessly across all platforms.
Here’s what we deliver during the naming process:
We assess how your name translates and resonates across languages and cultures to avoid potential pitfalls.
We conduct preliminary checks to identify potential conflicts before you invest in trademark registration.
We explore domain availability to ensure your brand’s online presence is secure and accessible.
We build a cohesive structure for all your naming needs, ensuring consistency across sub-brands, products, and services.
We make sure the name supports your market positioning and accurately reflects your brand’s unique value.
We test your name for audience perception and ensure it aligns with your brand’s positioning and goals.
We create impactful taglines that complement your brand name and enhance your messaging.
We develop concise product descriptors that clearly communicate your offerings and set you apart.
Work with the brand naming experts.
Whether you need a standout name or a complete naming system, Fabrik has the expertise to deliver. We’ll inspire and guide you to find a name that truly defines your brand’s values. Get in touch, and let’s bring your vision to life!
Related services.
Today, almost anything can be a brand. Companies no longer see themselves as just producing products or services—they’re managing brands. At Fabrik, we work hard to understand the role brands play in people’s lives, delivering strategically focused brands that connect, thrive, and endure.
What we do:
—Architecture
—Messaging
—Logo design
—Identity
—Copywriting
—Guidelines
Your brand is more than just a name or logo—it’s a way of shaping how people think and feel. At Fabrik, our brand strategy services go beyond design, creating a new language and a compelling story based on what matters to your audience. We uncover truths at the heart of your brand and drive it forward with purpose.
What we do:
—Purpose
—Differentiation
—Positioning
—Essence
—Tone of voice
—Manifestos
Reinvention or refresh? If your visual identity isn’t working from a practical or technical standpoint, a refresh might be all you need to re-energise your brand. Fabrik can update your brand’s identity to keep it relevant and memorable. From colours and image styles to typography, we ensure your identity expresses your brand clearly.
What we do:
—Iconography
—Colour palettes
—Typography
—Photography
—Illustration
—Application
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