Services

An inventive London brand naming agency.

Define how customers see your brand with Fabrik – a brand naming agency in London. Get a name that helps you stand out from the crowd, makes an emotional connection, or summarises what you do.

Brand naming

Evocative, invented, or real?

Are you looking for an emotive company, product or brand name that tells a story or a descriptive name that explains your benefits? A real word or a coined term? A single product name or an entire portfolio of sub-brands?

Struggling to make your mark in your industry? Read on…

Our services

Our brand naming services.

We’re a strategic brand naming agency. This means that we don’t just devise a list of nice-sounding words; we dive into what problem your name could solve. We will find a name that suits your brand’s personality while meeting your specific objectives.

This is what we do:

  • Brand naming
  • Company naming
  • Product naming
  • Initiative naming
  • Service naming
  • Naming architecture
  • Portfolio segmentation
  • Sub-brand naming
  • Nomenclature
  • Naming strategy
  • Positioning
  • Tone of voice
  • Tagline development
  • Product descriptors
  • Creative development
  • Competitor research
  • Linguistic checks
  • Trademark pre-screening
  • Domain research
  • Name validation

Brand naming projects.

Bespoke naming

Your brand naming strategy. 

A memorable brand name solves a problem. It’s the anchoring point that gives context to the rest of your messaging. So, Fabrik will treat your brand naming as part of your whole brand strategy – the first line of your story.

This is how we’ll approach your brand naming project…

Put information before imagination.

Before you can discover your perfect name, you must first understand the context around your brand. How are your competitors naming their products? What do your customers expect? What will work for you? The best brand naming agencies research the market before coming up with names.

Before you can discover your perfect name, you must first understand the context around your brand. How are your competitors naming their products? What do your customers expect? What will work for you? The best brand naming agencies research the market before coming up with names.

Create a blueprint for the naming process.

Following our tried and tested naming process, we will create a brand naming blueprint to keep both teams enthused and focused. This feeds into our name-storming sessions, where the exciting stuff happens. Our brand naming brief will include our thinking on your positioning and the categories of names best suited to your business model and offering.

Following our tried and tested naming process, we will create a brand naming blueprint to keep both teams enthused and focused. This feeds into our name-storming sessions, where the exciting stuff happens. Our brand naming brief will include our thinking on your positioning and the categories of names best suited to your business model and offering.

Decide on the type of name you require.

Does your name need to be evocative, descriptive or invented? Or, the best of all worlds? Plotting your competitor’s brand names and analysing their positioning will give us a clear idea of what type of name will work best in your sector. Could you stick to a tried-and-tested formula or try something more disruptive?

Does your name need to be evocative, descriptive or invented? Or, the best of all worlds? Plotting your competitor’s brand names and analysing their positioning will give us a clear idea of what type of name will work best in your sector. Could you stick to a tried-and-tested formula or try something more disruptive?

Link your brand name to your strategy.

After brainstorming ideas and getting input from our team and yours, we ensure that every name is tied to your overall objectives and the future development of your brand identity. As a specialist brand naming agency in London, we’ll ensure that our suggestions fit your overarching brand strategy.

After brainstorming ideas and getting input from our team and yours, we ensure that every name is tied to your overall objectives and the future development of your brand identity. As a specialist brand naming agency in London, we’ll ensure that our suggestions fit your overarching brand strategy.

Check your name works everywhere.

Can people pronounce the name? Does it have negative associations? Does it mean something undesirable in another language? Find out exactly whether your new name has any potential pitfalls and what risks you might face. Top brand naming agencies like Fabrik temper imagination and creative flair with experience and common sense.

Can people pronounce the name? Does it have negative associations? Does it mean something undesirable in another language? Find out exactly whether your new name has any potential pitfalls and what risks you might face. Top brand naming agencies like Fabrik temper imagination and creative flair with experience and common sense.

Help you decide on the level of involvement.

During the process, we can either take everything off your hands and come back with a list of names or involve you in the creative process. You can trust your gut feeling or ask us to conduct additional market research. We can run focus groups to test your proposed new name, or you can keep it in the boardroom. It’s entirely up to you.

During the process, we can either take everything off your hands and come back with a list of names or involve you in the creative process. You can trust your gut feeling or ask us to conduct additional market research. We can run focus groups to test your proposed new name, or you can keep it in the boardroom. It’s entirely up to you.

Create names for anything and everything.

Brand names. Products. Services. Newsletters. Plug-in features. Variants. Choose how deep you want to go. Do you need an entire naming system – with sub-brands and rules for individual products – or just one name with a specific purpose?

Brand names. Products. Services. Newsletters. Plug-in features. Variants. Choose how deep you want to go. Do you need an entire naming system – with sub-brands and rules for individual products – or just one name with a specific purpose?

Build your broader verbal and visual identity.

We will explore how taglines, descriptors, tone of voice and language can add weight to your brand’s personality. The taglines and descriptors we create will feed directly into your overall communication strategy. And, when the time’s right, we can bring your brand to life visually, exploring logo design, colour, messaging, imagery, typography and top-level messaging.

We will explore how taglines, descriptors, tone of voice and language can add weight to your brand’s personality. The taglines and descriptors we create will feed directly into your overall communication strategy. And, when the time’s right, we can bring your brand to life visually, exploring logo design, colour, messaging, imagery, typography and top-level messaging.

Deliver the complete brand naming package.

At the end of the project, you’ll have a name (or suite of names) that fits into your overall strategy. And a brand naming framework to make sure that future names are consistent. We can create your visual and verbal identity if you want us to go the extra mile. Applying it to every communication channel at your disposal. From social media to your corporate social responsibility report.

At the end of the project, you’ll have a name (or suite of names) that fits into your overall strategy. And a brand naming framework to make sure that future names are consistent. We can create your visual and verbal identity if you want us to go the extra mile. Applying it to every communication channel at your disposal. From social media to your corporate social responsibility report.

Our offer

What we’ll deliver.

There’s no such thing as one perfect name. Only names that meet your brief. So, it’s up to you precisely what you get from us, but it can include:

Company naming

Get a new official name, whether you’re setting up a new entity or reforming under an umbrella company.

Nomenclature

A list of rules defining how future
products or services will fit into
your naming framework.

Product naming

Name a single product, your entire portfolio of services, or a product line with model numbers.

Taglines & descriptors

A single tagline or sentence that works
as a descriptor alongside your name.
Or both?

Brand naming

Decide on your core brand and get a name for it, like Airbnb, Uber, or Starbucks. That one name everyone will remember.

Domains & trademarks

The practical stuff that allows you to host a website under your new name and keep it protected.

Contact Fabrik

Start your brand naming journey.

Whether you’re looking for a brand-naming agency to help you develop a specific name or a whole framework, Fabrik has the nous and resources to help. Get in touch, and let’s start a conversation.

Brand naming projects.

We’ve named advanced technologies for law firms, a suite of timepieces for a revered watch brand, and contraceptive pills for a fast-growing consumer healthcare company.

Accurist London

Creating a suite of names for a pioneering watch brand.

Expertise

Sight Scotland

A new name and identity provide a vision for the future.

Wealtra

A new name and visual identity for a wealth management…

Hana

Product naming for a global self-healthcare giant.

View
Expertise Naming
Contact us

Ready to talk?

We dig deep to discover tangible benefits at your brand’s heart. We then use insights and imagination to build your brand strategy and shape your reputation. 

If Fabrik sounds like the right brand strategy agency for your business, let’s start a conversation…