The Nvidia logo history: A symbol of leadership in the GPU industry
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The Nvidia logo history: A symbol of leadership in the GPU industry

Nvidia Logo History

Even if you’re not a tech enthusiast or computer expert, you might be a little familiar with Nvidia logo history. Although the company has made basic alternations to its visual identity, the image of the swirling eye and a green color palette has remained consistent over time.

Nvidia stands as one of the most popular, and fastest-growing tech innovators in the world, known for everything from GPU production to the development of world-leading AI chips. The Nvidia symbol is one of the reasons the company has such an enduring presence in its industry.

Unlike other tech and software company logos, Nvidia’s symbol is somewhat more complex, and extremely evocative. It provides a valuable insight into the values and vision of the brand, as well as its distinctive personality. 

Today, we’re taking a closer look at Nvidia logo history, and how the iconic image representing the brand has changed over the years. 

Nvidia meaning: Introducing Nvidia

Before we start exploring Nvidia logo history, let’s introduce the brand and its unique name. The Nvidia Corporation is an American technology company, first launched in 1993. It designs GPUS, APIs, and system on a Chip solutions for the wider technology market. 

Nvidia has earned significant success in recent years for its solutions for edge-to-cloud computing, supercomputing, and AI development. The company was created by three founders, including Jensen Huang, who was previously a microprocessor designer for AMD. 

Initially, the business had no name, and the co-founders simply named all of the files produced “NV”, standing for “Next Version”. When the brand decided to incorporate, it began reviewing various words which included the letters “N” and “V”. 

Eventually, the team found the Latin word “Invidia”, which stands for “Envy.” They altered this term slightly to create a unique new title. The name highlights the company’s ambition to create products that would be the envy of all consumers, and other tech developers. 

Nvidia logo history: When did Nvidia change its logo?

Nvidia hasn’t made many changes to its logo in the last few decades. From day one, the company has retained a relatively consistent visual identity, with a green and black color palette, and compelling graphic in the shape of a swirling eye. 

Nvidia Logo History


The first version of the Nvidia logo was quite similar to the emblem most people are familiar with today. The developers played with the concept of “Envy,” choosing an eye as their symbol, and the color green, to represent the idea that inspired the brand’s name. 

Rather than using a complex or detailed eye design, Nvidia chose a rather futuristic-looking image. The two-toned spiral places a block of green on the left, with white elements for the eye, and a white background on the left, with black elements for contrast

Underneath the image, we see the company’s inscription written in a traditional serif font. Interestingly, all of the letters in the wordmark are capitalized, except for the “N,” which is depicted in italics, giving the company a quirky and creative aesthetic.

Nvidia Logo History


In 2006, Nvidia updated its logo, making it more modern, refined, and authoritative. The eye image remained, although the colors were simplified into white and a dark shade of green, removing the black elements entirely. The lettering retained its black coloring, though the style evolved. 

The serif font was changed in a sans-serif alternative, with thicker, bolder lines. Notably, the italicized “N” was removed, but it still appears in lowercase, while the rest of the letters are written in uppercase. This preserves Nvidia’s unique identity in the technology space. 

What does the Nvidia logo mean?

Throughout Nvidia logo history, designers have debated the possible meaning of the company’s graphic. While the wordmark speaks for itself, the eye icon is quite interesting. At a glance, it looks simply like a multi-toned swirl. 

However, on closer inspection, we can see Nvidia’s intent to present the image of a simplified eye, something commonly associated with the concept of envy. Additionally, some people believe the design is based on the “all-seeing eye”, a popular Masonic symbol. 

Other designers believe the design is based on Roman mythology, as the name Nvidia is based on “Invidia”, which was also the name for the Roman goddess “Nemesis”, a creature known for her envious behavior. She also believed envy was connected with the eyes. 

The concept of “Envy” might seem odd for a company to embrace in its branding, as it’s often seen as a negative emotion. However, Nvidia chose the idea to showcase its commitment to creating tools that would be the envy of its competitors. 

The Nvidia symbol: Fonts and colors

The Nvidia symbol is certainly one of the most recognizable logos in the technology industry. It’s somewhat more complex than many other tech brand marks, and is steeped in deeper meaning. The green coloring, usually associated with concepts like growth and wealth is also evocative.

Rather than just using green to represent the environment, Nvidia chose this shade for its connection with the concept of envy. Combined with the Nvidia wordmark, the unique icon helps to set Nvidia apart as a creative, and innovative company, with a quirky personality. 

You can find some examples of the Nvidia logo below, if you want to take a closer look:

What color is the Nvidia logo?

The Nvidia logo colors have been updated slightly over the years, however, the overall color palette remains consistent. From day one, Nvidia has used the color green to represent envy, alongside the complementary shades of white and black. 

Initially, the green Nvidia logo color was a lot lighter, but the company decided to switch to a slightly darker, more mysterious tone in 2014. The new green coloring offers a higher level of contrast with the white elements of the eye design. 

Apple Green
Hex color: #76b900
RGB: 118 185 0
CMYK: 36 0 100 27
Pantone: PMS 802 C

What font does the Nvidia logo use?

There have been two different Nvidia fonts in use throughout the years. Originally, the company chose a serif font, symbolizing professionalism and heritage. However, as the brand grew, it decided to switch to a bolder, more refined sans-serif typeface. 

The most unique thing about the Nvidia logo font is the use of uppercase and lowercase letters. While the first letter of a name is usually capitalized, followed by lowercase characters, Nvidia flipped the script. They chose to place the “N” in lowercase, and the rest of the letters in uppercase. 

The typeface is similar to a standard grotesque font, with some unique elements, such as a sharpened point on the left-side of the “N” character. 

The power of the Nvidia logo 

Though there haven’t been many changes to mention throughout Nvidia logo history, it’s definitely worth taking a closer look at how the company’s image has evolved. Nvidia has retained aspects of its historical logo over the years, while refining its brand identity

Today, the Nvidia logo is a symbol not just of envy, but also of creativity, innovation, and ambition. It highlights the company’s commitment to keeping its eye on the future, and developing unique solutions for an ever-changing audience. 

The Nvidia symbol might be unusual, but it has helped to establish the brand as one of the most compelling companies to watch in the technology space. 

Fabrik: A branding agency for our times.

Stephen Peate
Creative director
Stephen Peate
Creative director
As Fabrik’s creative director, Stephen oversees complex branding programmes. He advises our clients on their tone of voice, creates logos and visual identities and crafts names for companies, products and services. Writing for Brand Fabrik Stephen reflects his love for logo design and visual identity.

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