Unveiling the Cigna logo: Evolution in healthcare
Perhaps one of the most eye-catching designs in the healthcare industry, the Cigna logo instantly conveys ideas of growth, prosperity, and vitality. Throughout Cigna logo history, the company has utilized evocative shapes and color choices, to connect with its target audience.
Focused on enhancing and optimizing the health of human beings, Cigna has spent years in its industry, developing not just its products and services, but also its visual identity.
Although many aspects of the Cigna visual brand have remained consistent over the years, the company has modernized its appearance in recent decades.
If you’ve ever wondered where famous healthcare companies get their iconic logos, or you’ve wanted to learn more about the Cigna logo in particular, you’re in the right place.
Today, we’ll be taking a closer look at the origins, branding, and transformation of the Cigna company, and its logo.
What is Cigna as a company? An introduction
Before we move onto our exploration of Cigna logo history, let’s learn a little more about the brand. First established in 1982, Cigna, or “The Cigna Group” is an American managed healthcare and insurance company, serving customers on a multinational basis.
The company works with a collection of insurance and healthcare brands, offering policies for medical, dental, life, accident, and disability purposes. The majority of Cigna’s partners offer insurance to consumers through employers and other groups, such as unions and associations.
The official Cigna company was formed by the merger of two previous brands: The Connecticut General Life Insurance company, known as “CG”, and the INA Corporation. The name of the company mixes the letters of the merging companies into a new moniker.
Thanks to its connections with the preceding companies which formed Cigna, the organization has roots dating all the way back to 1792. Today, the organization is one of the largest corporations in the US by revenue, ranked at number 12 on the Fortune 500 list of 2021.
What is Cigna’s purpose?
Ultimately, Cigna offers Medicaid and Medicare products, alongside health, accident, and life insurance coverage to individuals throughout the US, as well as a handful of international markets.
The company has launched various additional subsidiaries over the years too, such as a “reinsurance” segment, and a health maintenance organization.
However, Cigna’s overall purpose, as described by the company itself, is to improve health and vitality. The company commits to improving the lives of the people they serve, following a strong set of guidelines linked to compassion, innovation, and collaboration.
Alongside a commitment to improving the lives of its customers, Cigna also invests in enhancing the world as we know it, supporting numerous non-profit and charitable organizations. In 2008 alone, the Cigna foundation had already contributed more than $2.5 million to charitable funds.
Cigna logo history: The evolution
For the majority of Cigna logo history, the company has retained a few core elements in its designs. The “tree of life” intended to convey vitality and strength, has been a part of the company’s visual presence since 1993. Let’s take a closer look at the history of the Cigna logo.
Like many healthcare and medical companies, Cigna chose a relatively simplistic emblem for its first logo.
The banner featured a white wordmark, depicted in all capital letters, on a black, rectangular background. The name of the company was enhanced by the use of a thin white line. The most interesting part of this wordmark is the placement of the letters.
The characters are pushed extremely close to each other, to the point where the “N” and the “A” seem to merge together. This could be a reference to the merger that formed the Cigna organization. Or it could be Cigna’s way of highlighting its commitment to unity.
In the early 90s, Cigna introduced its iconic tree component into its logo for the first time. It also radically changed the color palette used in its emblem, switching black and white out for a combination of blue, grey, and white.
The new Cigna logo featured two core elements. On the bottom of the image, we see the “Cigna” wordmark, printed in a sophisticated serif font, with a grey color palette. Though all the letters are in uppercase, the “C” character is enlarged, to make the design look more professional.
Above the wordmark is the Cigna tree, presented in white on a blue square background with rounded edges. The tree was chosen to highlight the company’s focus on growth and vitality.
In 2011, Cigna updated its logo again, creating a far brighter and more eye-catching emblem. The core components of the tree and the wordmark remained, but they were repositioned, allowing the name of the company to appear alongside the icon.
The Cigna wordmark was updated to a sentence-case sans-serif font, written in blue to highlight trust and credibility. The design of the tree was also made more colorful, with a combination of green, blue, and yellow shades.
The trunk of the tree now looks a little like a person, throwing their arms up in the air – another symbol of Cigna’s commitment to vitality.
Finally, in 2023, Cigna revitalized its logo again, merging the tree emblem and the wordmark together. The new logo was created after the “Cigna Corporation” became the “Cigna Group”.
During this time, Cigna underwent a restricting process, which led to the development of two divisions: the Cigna Healthcare group, and Evernorth Health Services.
In this new logo, the Cigna wordmark has transformed again, now featuring a serif-style typeface, depicted in all lowercase letters. The elegant characters give the company a sense of heritage and professionalism, while the lowercase letters make the company appear friendly and approachable.
The “healthcare” element of the logo appears just below the main wordmark, in a contrasting sans-serif font, once again in lowercase letters. The tree component has been merged with the “I” in the wordmark, with the dot still acting as the head of the man-shape from the previous image.
The color palette has also been simplified, now featuring just a combination of dark blue and green.
The Cigna logo: Fonts and colors
Throughout Cigna logo history, we can see clear evidence of the company’s dedication to showcasing it’s values of health, vitality, and empowerment throughout its branding. The motif of the tree, though simpler in the current logo, has long been an important part of Cigna’s emblem.
It aims to showcase growth and vitality, as well as the natural world.
The decision to combine the tree with a human-like image further draws focus to Cigna’s commitment to people-focused service. At the same time, the colors of green and blue showcase elements of professionalism, nurture, and innovation.
You can find some useful examples of the Cigna logo in the resources below:
What color is the Cigna logo?
The Cigna logo color scheme has undergone a few changes over the years. Initially, the company chose a relatively simple black and white wordmark, before updating to a more colorful, eye-catching emblem.
Today, the logo is a combination of dark blue, intended to represent reliability and trustworthiness, and green. In color psychology, green can be used to represent the natural world, growth, vitality, and even affluence.
The Cigna logo colors today are bright and eye-catching, with an excellent level of contrast. They effectively separate the Cigna Group from countless other healthcare providers.
Hex color: #03cc54
RGB: 3 204 84
CMYK: 99 0 59 20
Pantone: PMS 354 C
Hex color: #0033ff
RGB: 0 51 255
CMYK: 100 80 0 0
Pantone: PMS Blue 072 C
What font does the Cigna Corp logo use?
Just as the Cigna group has updated its color palette over the years, it has also experimented with a range of different font styles. The current Cigna Corp logo font for the primary wordmark is similar in some ways to the Garamond or Times New Roman fonts, with simple serifs, and curved elements.
Underneath the primary wordmark, the “healthcare” inscription uses a much simpler sans-serif font, similar to Calibri Light.
Understanding the Cigna logo
Looking back at Cigna logo history, we can see evidence of a company that has committed to developing a strong, evocative brand presence over the years. After an initial period of using a relatively simplistic logo, Cigna updated its image to feature more depth and meaning.
Today, the logo features the tree motif that has been associated with the Cigna group for a number of years, while still turning the “I” into the shape of a simplistic man. The color palette for the logo is bright and meaningful, showcasing ideas of trust and professionalism.
Additionally, the combination of serif and sans-serif typefaces demonstrates the brand’s focus on the past and the future.
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