Before we start a marketing project we consider the ideal end result. What does a client want to say, promote and achieve? Perhaps the intention is to enthuse and engage the next crop of fresh-faced students or develop ideas and concepts for a high-profile national fundraising campaign? Or maybe the objective is to take an exciting start-up to market? Whatever the requirement, we’ll begin the process with clear strategic thinking before developing our creative ideas. Think first, create later.
Like other top marketing agencies, we provide specialist brand marketing services, from complex marketing strategies to tactical brand communications. Unusually, perhaps, we believe that consistency is fundamental to everything we do. We create marketing campaigns that are prominently and consistently displayed across digital and traditional media, ensuring our clients are visible and remain front-of-mind.
This commitment to consistency runs deeper than logo placement, colour palettes and typefaces. When planning a new marketing strategy, we think hard about top-level messaging to make sure it complements our clients’ tone-of-voice in other areas. When developing a new design concept, we compare our ideas against a client’s brand guidelines to make sure we’re not breaking the rules. Unless there’s a good reason to break the rules.