We remember when digital media was called ‘new media’. Those days are long gone, but some things remain. Content is still king. The medium is not the message — the message is the message. To this end, we analyse a client’s overall objectives before recommending a digital design solution or online marketing campaign.
Recognising the role of digital as a global medium, we engage online audiences through content, usability, functionality and visual design. Not the technology behind it. Our interactive media specialists continue to be fascinated by the wonders of digital design, but we know when to keep technology in its place.
If content is king, targeting is the crown prince. Products and services must be framed in attractive and compelling ways, making them visible to existing and prospective customers, staff and stakeholders. And, essentially search engines.