27 top biotech brands leading the industry in 2025

Today’s top biotech brands are revolutionizing healthcare, advancing science, and transforming lives worldwide. As the biotech industry explodes, accelerating towards a projected value of more than $3.9 trillion by 2031, the number of competing companies in the sector is growing fast.

Established industry players and new startups are introducing us to innovations in everything from drug discovery, to gene editing, and mRNA. What helps the most successful biotech companies stand out, isn’t just their approach to disrupting the healthcare market, however.

The biggest biotech industry leaders are also discovering new ways to build deeper connections with consumers, and stakeholders, through innovative branding strategies.

These industry leaders are investing in eye-catching visual identities, human-centric messaging, and positioning strategies that help them grow faster than ever before.

Here, we’ll introduce you to some of the best biotech brands worth watching right now, and explore how their branding strategies give them an edge over the competition.

The top biotech brands: Leading biotech companies in 2025

Today’s biotech industry leaders know they need more than just a great product to excel in their industry. They need a brand that helps them connect effectively with everyday consumers, pharmaceutical companies, investors, and regulatory bodies.

Effective biotech branding strategies give these organizations more than just a way to differentiate themselves in a competitive market. With the right visuals and messaging, these companies are making biotechnology more accessible.

They’re finding ways to convert complex concepts linked to gene therapy, infectious diseases, and human health into messages that truly resonate with stakeholders worldwide.

Here are some of the best examples of innovative biotech companies using branding to carve a space for themselves in the medical landscape. 

1. Moderna

In just over a decade, Cambridge, Massachusetts-based brand Moderna has evolved from a promising startup into a household name. It ranked as one of the most “visible brands” in the US throughout 2021, thanks to the introduction of its revolutionary COVID-19 vaccine.

Moderna’s mRNA-based covid-19 vaccines launched the company into the spotlight throughout the pandemic, highlighting its existing strengths in developing innovative treatments for infectious diseases, disorders, and even cancer.

In recent years, the company has taken advantage of the growing attention it received during the pandemic to fuel an ongoing brand strategy. Moderna has become one of the top biotechnology brands working towards making complex concepts, like mRNA, easier to understand.

In the last couple of years, the company has adopted an “edutainment” strategy, using video content, and accessible language to raise awareness about rare diseases, the benefits of protein synthesis, and the work its doing to transform public health.

Moderna positions itself as a trusted mentor and guide in the biotechnology space, converting complex reports into infographics, visual guides, and even podcasts. It also continues to thrive as an innovator, using market research and insights to respond quickly to global health challenges.

This unique approach to messaging, combined with Moderna’s simple and straightforward visual identity, helps the company to stand out in an often overly complex industry.

2. Gilead Sciences

Gilead Sciences, first founded in 1987, built a name for itself in the antiviral drug sector, creating pioneering treatments for complex diseases like hepatitis and HIV. Like many of the notable biotech companies excelling in 2025, Gilead benefits from a strong positioning strategy.

Compared to some of the other cutting-edge biotech companies on this list, Gilead’s visual identity is a little more traditional. The company’s logo, for instance, includes an image of a leaf on a traditional shield, demonstrating the company’s reliability, and focus on protecting consumers.

However, while Gilead clearly wants to be seen as an authority in world of pharmaceutical drugs, it also positions itself as a bold, ambitious company. Taglines like “Creating possible” combined with Gilead’s transparent and accessible messaging highlight the brand’s human-centric nature.

The company’s digital campaigns are designed with a focus on simple and straightforward language. They also draw attention to the company’s commitment to collaborating with other members of the biotech sector on clinical research and solutions to support underserved communities.

Gilead stands as one of the top biotechnology companies because it shows its stakeholders and consumers worldwide that its not just focused on market capitalization or financial growth.

The company genuinely wants to make the world a better place, by educating, inspiring, and supporting everyone involved in the biotechnology industry.

3. Regeneron Pharmaceuticals

Best known for its work in the development of antibody-based therapies, Regeneron invents, develops, and commercializes medicines for people with serious, life-altering diseases.

Over the years, this company has revolutionized cancer research, and introduced numerous solutions for infectious diseases, eye conditions, and inflammatory issues. Like many of the pharmaceutical and biotech leaders mentioned here, Regeneron makes its values and vision clear to consumers.

The company’s messaging strategy and promotional efforts are centered around a philosophy of “Doing well by doing good”. This motto is emphasized by the firm’s corporate responsibility policies, and ethical, transparent approach to sharing research and insights with its community.

Regeneron constantly publishes reports and articles on the work it’s doing, and the efforts its taking with collaborators to address a huge range of chronic diseases. The company even has a strong social media presence, where it shares videos and information about gene editing and SiRNA.

The firm also regularly supports and promotes community events, like the “Let’s get real about skin cancer” campaign hosted throughout 2025.

The company’s transparent and ethical nature also shines through in its visual identity. The blue and white color palette, minimalistic logo, and bold fonts used by the company all help the company to appear trustworthy, reliable, and professional.

4. Vertex Pharmaceuticals

Vertex Pharmaceuticals has long stood out as an innovator in the biotech landscape. It was one of the first biotech firms to use ‘rational drug design’ concepts, instead of combinatorial chemistry in the development of treatments for cystic fibrosis and rare genetic disorders.

The company’s brand is built around a bold and inventive personality, reflected in the company’s logo, and messaging. The use of unique font in the logo, combined with the color purple – a shade that’s less common in the biotech space, helps the company to stand out.

Vertex regularly shares insights into the ‘calculated risks’ it takes in drug development, helping stakeholders to better understand its unique approach to clinical development. It also excels at embedding patient experiences into the heart of its brand story.

The company publishes clinical trials and patient success stories on its website. It even invests in the education of new medical professionals, with initiatives like the “Vertex Foundation” designed to help bridge the knowledge and skill gaps in the biotech space.

Everything the company does, from sharing information online, to creating videos and educational guides for the general public, highlights its passion for biotech space.

5. Illumina

Quickly emerging as one of the most memorable biotech companies to watch this year, Illumina is a leader in the DNA sequencing industry. Like other top biotech brands on this list, Illumina has a fantastic messaging strategy, focused on educating and inspiring its audience.

What makes Illumina really stand out, is the consistent theme of ‘illumination’ throughout its branding. Everything from the company’s name to the logo with its bright yellow ‘I’, highlights the company’s commitment to ‘shedding light’ on the life sciences landscape.

References to light are everywhere in Illumina’s brand assets. They even have a light-based brand book, designed with photochromic ink, which becomes visible when it’s exposed to light.

Illumina’s approach to marketing is incredible too. It doesn’t just promote its products or share academic research with the public. Illumina creates social media campaigns and podcasts to inform and educate their audience.

The firm also regularly experiments with human-centric, experiential marketing campaigns. For instance, they run in-person and online seminars, as well as educational ‘happy hours’ that help people from all walks of life understand how genomics is changing the world around us.

6. Amgen

First launched in 1980, Amgen is one of the oldest biotech company examples on this list. The organization  has achieved a lot over the decades, developing products and solutions to address a huge range of neurological disorders, diseases, and medical issues.

Primarily, the company focuses on finding ways to unlock the potential of biology for patients suffering from serious illnesses.

Like most of the top biotech brands, Amgen invests heavily in research and development, and collaboration with other pharmaceutical companies to create new products.

It also has a strong ‘responsible’ image, thanks to an ESG (Environmental, Social, Governance) framework structured around a focus on healthy people, a healthy planet, and a healthy business.

The company even regularly posts articles and guides about its approach to diversity, protecting the environment, and minimizing waste.

Plus, the firm’s direct-to-consumer advertising is incredibly straightforward and transparent, providing clear information on the costs and outcomes of their treatments.

Recently, Amgen also updated its visual branding, creating a new logo intended to convey ideas of innovation, scientific discipline, and reliability. The logo, though simple, feels bold, energetic, and ambitious, just like the company itself.

7. Biogen

Another of the most successful biotech brands with a strong history in the industry, Biogen is a leader in the neuroscience landscape. The company positions itself as a forward-thinking pioneer in medical treatment options for neurological conditions like Alzheimer’s disease.

Biogen is a highly data-driven company, with a strong focus on patient advocacy. Biogen’s website is filled with real-life stories from people who have felt the affects of life-altering neurological disorders, and achieved incredible results with the company’s treatments.

Plus, the firm is clearly committed to educating its audience. It doesn’t just publish regular reports and stories about patient outcomes. Biogen has its own YouTube channel, as well as various other platforms it uses to inform and inspire its audience.

The company’s visual branding is extremely modern and eye-catching too. The recently updated logo, for instance, combines shades of blue and green to remind us of the earth, and highlight the accessibility and global appeal of their products.

8. Genentech

A member of the well-known Roche Group, Genentech is a bold and ambitious biotechnology company. Its messaging centers around the idea that the boundaries of science are meant to be broken for the good of humanity.

This concept shines through in everything the firm produces, from its educational guides, to its promotional videos. One thing that really makes Genentech stand out among other fast-growing biotech companies, is its community-centric focus.

The brand invests in two-way communications with its audience, actually inviting them to share their thoughts and insights on some of the biggest questions facing the healthcare landscape. They even regularly host polls and events across a range of social media platforms.

Plus, the firm publishes customer stories on its website, insights from employees, and hosts regular conversations with industry leaders on its podcast.

Genentech might not have the most memorable visual identity compared to some of the other top biotech brands mentioned here. However, its human-centric voice and focus on the people it serves has helped it to build a strong connection with customers, partners, and shareholders.

9. CRISPR Therapeutics

CRISPR Therapeutics is a pioneer in the gene editing landscape, and one of the most innovative biotech companies on this list. The first things that really stands out about this company’s approach to branding, are its modern, eye-catching logo and its interesting name.

The name “CRISPR” instantly evokes ideas of freshness, discovery, and metamorphosis, providing a great insight into the company’s core values.

Unlike other gene therapy companies, CRISPR doesn’t take an aggressive approach to differentiating itself from its competitors either. This company prioritizes valuable partnerships, actively seeking out and working with well-known organizations like Vertex and Bayer to achieve new things.

The company, like many of the top biotech brands on this list, also commits to educating its audience on a massive scale. The firm partners with academic centers, universities, and other relevant organizations to introduce people around the world to new concepts in the life sciences space.

This approach, combined with the organization’s transparent strategy for sharing insights into recent developments and research across online platforms, has helped CRISPR to achieve a massive global presence in the gene therapy space.

10. Novavax

Novavax is probably one of the best examples of a leader in the biotechnology industry committed to not just educating, but inspiring its audience. Founded in 1987, the company’s mission centers on pioneering access to life-saving vaccines for people worldwide.

This company doesn’t just deliver precision medicine and pharmaceutical solutions for existing disorders and diseases. It’s constantly looking for new ways to address emerging conditions, with cutting-edge nanoparticle technology, and extensive research.

Similar to Moderna, Novavax emerged as one of the best biotech brands for investors to watch during the COVID pandemic, thanks to its popular vaccine, which rapidly gained regulatory approval for global distribution.

Since then, however, Novavax has continued to stand out as one of the top biotech companies with its approach to partnering with healthcare leaders and governments worldwide. By connecting with leaders throughout the world, Novavax has been able to scale its impact at an incredible level.

Novavax even partners with well-known thought leaders to help draw attention to its brand. In 2023, the company joined forces with Nicole Ari Parker on a memorable “Choose to protect” campaign.

The campaign aimed to inspire and educate audiences, with insights into the unique benefits of protein-based vaccines for COVID.

11. BioNTech

BioNTech is another of the top healthcare companies that benefitted from the increasing demand for COVID vaccinations in the last couple of years. The brand is best-known for its collaboration with Pfizer on one of the most widely used vaccines in the world.

Of course, like Moderna and Novavax, BioNTech doesn’t just offer access to COVID vaccinations. It’s one of the top mRNA technology leaders in the world, driving biotech innovation in healthcare to address issues ranging from genetic disorders to cancer.

BioNTech’s messaging focuses heavily on the company’s expertise and authority in the medical space. The marketing campaigns created by the biopharmaceutical company are engaging, inspirational, and aspirational.

One thing that really stands out about this multinational biotech company, however, is its modern visual brand. The BioNTech logo instantly draws attention to the company’s cutting-edge approach to life sciences, with its custom font and bright green color palette.

12. Sarepta Therapeutics

Specializing in precision medicine for rare diseases, such as Duchenne Muscular Dystrophy, Sarepta Therapeutics is quickly gaining attention as one of the top biotech brands in 2025. Keen to differentiate itself from other biotech startups, Sarepta chose a unique visual identity for its brand.

The logo has a somewhat premium feel, thanks to the gold and purple shades, but it also draws attention to its life sciences focus, with an image that looks similar to a visual representation of DNA.

Like many of the largest biotech companies, Sarepta shares its vision clearly with the world, telling stakeholders and community members about its mission to “Rescue lives” stolen by rare diseases.

Although Sarepta’s tone of voice is a little more sophisticated and scientific at times than the voices used by the other companies on this list, it’s clear that this global leader is focused on patient care.

The company even works with professional photographers, to capture images of patients and their families, which it shares on its website. It’s this commitment to making patients the heart of its story that helps Serepta connect emotionally with both consumers, and investors.

13. Bluebird Bio

Launched in the 1990s, Bluebird Bio is a leader of biotech innovation in healthcare. It doesn’t just adapt to biotechnology market trends, it searches for new and innovative ways to revolutionize the top biotech sectors, creating medical treatments and technologies for severe genetic diseases.

Their branding is centered on a transformative mission: to develop therapies that create lasting, life-altering results. Bluebird centers its branding strategy around a message of hope and discovery.

The company’s logo features a bird shape to evoke ideas of freedom and exploration. The images used on the brand’s website, and throughout social media regularly include photos of patients, who have used the company’s therapies to regain control over their lives.

Like many of the leading biotech firms mentioned here, Bluebird also has a strong collaborative spirit. The company has partnered with numerous organizations, like Apceth Biopharma and Medigene AG to expand the reach and impact of their solutions.

Recently, Bluebird Bio highlighted the value of their strategic partnerships and continued research, with the FDA approval of a new gene therapy for beta-thalassemia.

14. MinervaX

One of the younger biotech companies to watch on this list, MinervaX soared into the spotlight in recent years (with a little help from Fabrik), thanks to its innovative branding and unique approach to vaccine development.

Unlike other organizations, MinervaX hasn’t attempted to create multiple solutions to a wide range of disorders and diseases. It focuses its attention on one thing: developing a vaccine that will prevent life-threatening infections in older people, and eliminate adverse pregnancy outcomes caused by GBS.

MinervaX’s visual identity spotlights its ambitious nature, reliability, and commitment to transparency, while drawing attention to innovation with the use of a blue arrow graphic.

With its logo and color palette, MinervaX instantly conveys ideas of progress and discovery. The company’s data-driven messaging and accessible tone of voice also ensures it can capture the attention of consumers and stakeholders with genuine insights into the potential of its products.

15. Harmony Biosciences

Finally, Harmony Biosciences is a unique biopharmaceutical company, focused on developing treatments for rare neurological conditions. The firm stands out for its focus on patient care, empathy, and accessibility.

Everything about the company’s brand, from its memorable, human-centric name, to its eye-catching logo, conveys ideas of unity, collaboration, and flexibility. Harmony has even taken an interesting approach to naming its products.

For example, the firm’s flagship product for narcolepsy “Wakix” instantly connects with medical consumers, highlighting the benefits of the solution in a simple, invented term. Harmony’s friendly nature also shines through in the company’s messaging.

The firm’s website and social media pages are filled with easy-to-understand content, free from complex medical jargon and complicated terms.

It’s this approach to making the biotech space more accessible that has helped the company to become one of the largest biotechnology companies in the neurological space in the last few years.

16. Clario

Clario is one of the world’s most successful medical research companies, and cutting-edge biotech brands. For over 50 years, the company has been a critical player among leading biotech firms, helping to unlock new discoveries and create world-changing medical devices. 

Like many innovative biotech companies, Clario invests heavily in collaboration, working alongside organizations like CellCarta and Trial Data. Numerous things make this brand stand out. 

For instance, they clearly demonstrate their authority and credibility on their website, with insights into the number of clinical trials they’ve run, and the FDA approvals they’ve achieved. The company’s name is unique too. 

It highlights the firm’s commitment to “clarifying” the complexities of biotechnology and science, to reduce disease and improve health. Plus, Clario’s online presence is sleek and professional – its website is beautifully designed, and user-friendly, highlighting its credibility. 

17. CareDX

Headquartered in Brisbane, California, CareDX has revolutionized healthcare innovation for transplant patients. With non-invasive testing solutions like AlloMap and AlloShare, CareDX has helped to improve transplant outcomes and transform organ health.

Rather than going for a traditional name, CareDX chose the word “Care” to highlight its core values of accountability and compassion. The suffix DX is an immediate reference to the medical term used for “diagnoses” in the healthcare sector. 

The tagline the company uses is memorable too. CareDX reminds customers, patients, and healthcare providers that they’re not just a research company, they’re a “partner” in health. 

This humanized personality also shines through the imagery the company uses, with photos of real people, doctors, and surgeons on their website, social media channels, and beyond.

18. BeOne Medicines (formerly BeiGene)

For years, BeiGene was one of the world’s best biotech brands, and one of the most successful companies in the industry. A leader in the oncology landscape, this company has served hundreds of thousands of patients worldwide, and created a range of unique treatment options.

While BeiGene’s branding was impressive, the rebrand to “BeOne Medicines” marks a major step forward for the company. First, the new name is impactful. The “Be” component represents the goal of patients with cancer – according to the company, “the desire to be free of disease”. 

The “One” element highlights the company’s commitment to unity, and collaboration. The BeOne logo also makes this brand one of the most notable biotech companies in 2025, in our opinion. 

The design of the “E” at the end of “One” is intended to represent a “power-on” symbol. The fact that it’s angled slightly highlights the complex path the organization is taking to advance cancer research and eliminate cancer for good.

19. Sage Therapeutics

Another great example of one of the most successful biotech brands with a great visual branding strategy, is Sage Therapeutics. This is a company committed to revolutionizing brain health treatments and tackling neurological conditions. 

Sage has achieved groundbreaking advancements, including the FDA-approved postpartum depression treatments Zulresso and Zurzuvae. The names of those treatments alone are an insight into how creative Sage’s branding team really are. 

In 2022, Sage Therapeutics updated its visual identity with a focus on becoming more “inspirational” and human-centric. It wanted to move away from the somewhat sterile images usually associated with the biotech branding strategies. 

The imagery used on the company’s website and marketing assets is equally creative, featuring artistic illustrations combined with photos. In our opinion, the Sage Therapeutics rebrand is one of the top biotech brand success stories from the last couple of years. 

20. Revvity

Revvity is by far one of the most modern biotech brands we’ve seen in some time. Headquartered in Waltham, Massachusetts, this company creates advanced science solutions for the healthcare space, specializing in technologies like multi-omics and biomarker identifications. 

Revvity has become one of the top biotech companies to watch worldwide in recent years, thanks to collaborations with researchers and other scientific companies. The first thing that stands out about this company from a branding perspective is its name.

The name combines the words “revolutionize” and “vita” (which stands for life in Latin), which is an excellent insight into the company’s mission and values. Revvity’s website design is also brilliant, combining animations, unique branded photos, and an interactive scrolling experience that really draws visitors in.

21. Adaptive Biotechnologies

Committed to powering the future of immune medicine, Adaptive Biotechnologies is one of the top healthcare companies driving biotech industry growth. The company’s proprietary platform gives clients insights into the adaptive immune systems, leading to FDA-approved diagnostic strategies.

Adaptive has updated its branding over the years, according to new biotechnology market trends, leaving old-fashioned fonts in the past. Today, the company’s logo features a fun and modern font, with an arrow shaped “A” that symbolizes direction and innovation. 

One thing that makes Adaptive Biotechnologies stand out as one of the top biotech brands, is its approach to messaging. On its website, social media pages, and other channels, the company doesn’t overwhelm visitors with complex terminology. 

All of its content is highly humanized and accessible, using short sentences and simple words to convey the benefits of its products to the masses. 

22. Ginkgo Bioworks

This company, founded in 2008, has emerged as one of the top gene therapy companies in the world.

It creates solutions that “program cells” to create sustainable solutions that transform both therapeutics and agriculture. The great thing about Ginkgo’s logo, is how it pays homage to the founder’s original inspiration for the firm – the Gingko plant. 

At the same time, it also features a “gear” to represent the engineering element of the biotechnology sector. This company’s approach to messaging is compelling too. It even has its own magazine, called “Grow” which tells creative stories about research and synthetic biology. 

Beyond that, Ginkgo takes transparency seriously, and regularly shares reports, data discoveries, and more with partners, customers, and investors on its website.

23. Rocket Pharmaceuticals

Rocket Pharmaceuticals has proven to be one of the best biotech brands for investors, and one of the most memorable companies in the industry. This is another of the top pharmaceutical and biotech leaders focusing on genetic therapies for life-threatening and rare disorders. 

Everything about this company highlights its aspirational, adventurous spirit. The name “Rocket” reminds us of space travel and discovery. This “space travel” theme is reflected regularly in the company’s marketing materials, and the images on its website too.

The company’s messaging strategy also draws attention to its focus on earning trust, and serving the wider community. This is a business that really puts other people first, committing to not just medical research, but educating scientists, and partnering with other growing startups. 

The authentic storytelling on its website, and the testimonials it shares from real people help to position the company as a beacon of hope and credibility for patients, and care providers.

24. PacBio

If you’re looking for one of the top biotech brands with an unforgettable visual identity, it’s safe to say that PacBio stands out. This is another company investing in one of the top biotech sectors: gene sequencing. Most recently, it introduced the world’s first Hi-Fi benchtop system for specialists. 

PacBio’s rebrand in 2022 introduced a much brighter visual identity to the world, with an animated logo (where the “O” changes into a variety of shapes), and a pink color palette. The pink coloring highlights the company’s stand-out nature, and its focus on compassion. 

One other thing that really stands out about PacBio is its messaging and communication strategies. It doesn’t just connect with audiences through its website and social media channels, PacBio hosts regular annual events, and educational sessions. 

The company’s commitment to sustainability and ethics is notable too. This is one of the many biotech industry leaders that has demonstrated its commitment to reducing its environmental footprint in recent years, helping it to forge deeper connections with stakeholders.

25. Recursion

Joining the list of fast-growing biotech companies focused on the drug discovery landscape, Recursion Pharmaceuticals uses intelligent technology, chemistry, and biology to create novel treatments for a range of conditions. 

This company is driving new biotech innovation in healthcare not just with its proprietary technology, but with the help of amazing partners like Tempus and NVIDIA. We can’t mention this brand without drawing attention to its eye-catching logo first. 

The multi-colored design in the logo demonstrates the company’s focus on inclusivity and diversity. Beyond that, Recursion has an excellent tagline “Decoding biology to radically improve lives”. The language here speaks volumes about the company’s competitive personality.

Another key thing that makes Recursion stand out is its focus on sharing its personality and vision with its audience. The firm’s website is home to intuitive stories and videos about the company’s journey, purpose, and overall mindset. 

26. AmplifyBio

One of the top biotech startups in 2025, AmplifyBio is one of the more recent additions to the market included on this list. The company has grown quickly in the last couple of years, partnering with various industry leaders to accelerate product development and discovery.

AmplifyBio’s visual identity isn’t the most compelling thing about the brand. Instead, it’s the company’s messaging strategy that has really made a difference to its growth. 

Alongside a great tagline “Scaling science for life”, Amplify has a straightforward and accessible tone of voice that’s evident on its website and social media page. It’s also a very transparent company, sharing genuine case studies, success stories, and testimonials from patients and care providers.

This firm might still be in its early stages of growth, but it could have an incredible future ahead of it, if it continues to invest in amazing branding. 

27. Novo Nordisk

Last, but certainly not least – we have Novo Nordisk – one of the oldest and most successful biotech companies on this list. First launched in 1923, this company has revolutionized diabetes and obesity care over the years, becoming a pillar in the healthcare industry.

There are plenty of biotech branding insights to take away from Novo Nordisk’s approach to growth. First, the company’s name is a call back to the merger of the two companies that created the new brand, Novo, and Nordisk. Plus, it’s an insight into the brand’s Scandinavian heritage.

Secondly, the logo, which includes an “Apis Bull”, worshipped in Ancient Egypt, is a powerful symbol of the cycle of life and death. Finally, Novo Nordisk is an excellent example of how companies can adapt their branding as their organization grows.

This company hasn’t always been involved in the biotech space, but its approach to straightforward messaging and flexible branding has helped it to expand into new sectors.

Learning from the most successful biotech brands

Clearly, all the best biotech companies in 2025 have taken their own unique approach to creating an image, voice, and identity that stands out from the crowd. However, there are a few themes that emerge when we dive into the biotech brand success stories above.

Here are some of the top biotech branding insights to take away from this list:

Patient centricity is crucial

Leading biotech brands like Sarepta Therapeutics and Harmony Biosciences stand out because they place their patients at the heart of their story. They’re constantly sharing insights from real patients, success stories, and genuine images of people who benefit from their solutions.

Accessible messaging works

Biotech industry growth relies on the ability companies have to educate, inform, and inspire their audience. Most of the top biotechnology brands mentioned above take a similar approach to making their messaging more accessible to the masses. They avoid using too much jargon and attempt to connect with consumers on an emotional level.

Collaboration is key

Many of the top biotech startups in the list above have achieved incredible results through strategic partnerships. They work with other leaders to not only increase awareness of their brand but unlock new opportunities for innovation. Clearly, collaboration works in the biotech sector.

Educating audiences is essential

Leading biotech companies don’t just share insights from reports and information to attract investors. They actively commit to educating their audiences, helping them to understand the benefits of their solutions on a broad scale.

Visual impact matters

While not all the top biotech startups in 2025 and existing biotech companies have “transformative logos”, they all have strong visual identities. Many of these firms use simple color palettes and evocative imagery, alongside human-centric photography, to connect with stakeholders.

Join the ranks of the top biotech companies with Fabrik

In 2025, biotech innovations accelerated at an incredible rate. New companies are emerging all the time, but the firms that really stand out in this sector aren’t just the organizations with the best medical technology or pharmaceutical solutions.

The top biotech brands excel in this industry because they know how to connect with their audiences, through educational content, accessible messaging, and evocative imagery. They’ve learned how to master the art of branding to make their value clear to both consumers, and investors.

If you want to join the ranks of the most successful biotech companies, it all starts with the right brand strategy. Here at Fabrik, we can help you find a voice, image, and identity that gives you the power you need to thrive in the biotech space.

Check out our biotech company case studies for more insights into what we can do for your firm or reach out to us today to start building the ultimate brand strategy.

Fabrik: A branding agency for our times.

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