From unremarkable to unmistakable with Fabrik—a visual identity agency in London.
Strategic visual identity systems.
Looking for a visual identity agency in London that understands the difference between decoration and distinction? Your brand deserves more than surface-level styling. It needs a design system that works as hard as your strategy—one that builds recognition, drives consistency, and tells your story without saying a word.
That’s where our visual identity services come in.
At Fabrik, we don’t just design logos; we create comprehensive design languages that transform good brands into unforgettable ones. Our specialists develop design systems that aren’t just visually compelling—they’re strategically sound, providing the perfect balance of creative flair and systematic thinking your brand needs to stand out and scale up.
Whether you’re launching something entirely new, refreshing what you already have, or bringing coherence to a fragmented approach, our multidisciplinary team will help you develop an identity that’s distinctly yours and impossible to ignore.
Visual identity projects.
What our visual identity services include.
Our services create comprehensive design systems that bring strategic thinking to every decision. We don’t just make things look good—we make them work intelligently across every channel, touchpoint, and context your brand will encounter.
From logo systems to colour theory, typography hierarchies to photographic principles, we grapple with every element of your expression to create cohesive identities that drive recognition while allowing your brand to evolve naturally.
Here’s what we’ll deliver:
Your logo isn’t just a mark—it’s the cornerstone of your entire system. Our approach develops logo systems that maintain their essential character while adapting to different contexts, scales, and applications. We create flexible mark variations, establish clear usage principles, and define protective clear space that ensures your logo always performs at its best.
We don’t just hand you a single logo file; we build comprehensive logo ecosystems that work across digital interfaces and billboards, app icons and advertising, maintaining equity while solving real-world implementation challenges.
Colour and typography carry enormous emotional and functional weight in communication. Our professional visual identity approach establishes colour systems that work harmoniously across digital and print environments, creating palettes that are both distinctive and practical.
We define typography hierarchies that guide readers naturally through your content, establishing font combinations and sizing systems that maintain clarity and personality across every application.
Our layout principles create consistency without creative constraint, giving designers the tools they need to solve problems while preserving your brand’s essential character.
Identity design extends far beyond logos and colours. We develop comprehensive systems that include photographic styles, iconographic approaches, and graphic identity treatments that reinforce your brand’s personality across every expression.
From establishing photographic principles that capture your brand’s essence to creating icon families that maintain consistency across digital interfaces, we ensure every element works together to create cohesive brand visuals that audiences recognise instantly.
Modern brands need identities that work seamlessly across an enormous range of applications—from social media avatars to architectural signage, from mobile interfaces to printed materials. Our approach creates design systems that scale intelligently, maintaining impact and clarity regardless of size or medium.
We consider technical constraints and practical realities from the outset, creating visual identities that look exceptional on screen and in print, ensuring your brand maintains its distinctive character across every possible touchpoint.
Why choose us for your visual identity?
Selecting the right visual identity agency is crucial—these design decisions will shape how your brand is perceived for years to come. As specialists in strategic design communication, we bring deep analytical thinking and creative instinct to every project, creating identities that perform as brilliantly as they appear.
We build identities that do more than ‘look good’—they perform, they persuade, they endure. Our multidisciplinary approach means your design isn’t developed in isolation; it’s created as part of a comprehensive brand system where strategy, creativity, and verbal expression work in perfect harmony.
Here’s what makes our approach different:
Our visual identity experts don’t start with aesthetics—we start with strategy. Every colour choice, typography decision, and layout principle serve a purpose, supporting your brand’s objectives while creating distinctive appeal.
This strategic foundation ensures your design doesn’t just look contemporary; it remains relevant and effective as your brand grows.
We’ve developed visual brand systems for organisations across finance, technology, healthcare, education, and retail—from ambitious startups to established enterprises.
This breadth of experience means we understand how different industries and business models require different approaches to design communication, allowing us to tailor our creative identity solutions to your specific context and challenges.
Too many identities prioritise style over substance. We create design systems that are genuinely useful—beautiful enough to inspire, systematic enough to scale, and practical enough to implement consistently across your entire organisation.
Our identities age well because they’re built on solid strategic foundations rather than fleeting aesthetic trends.
We don’t work in isolation—your team becomes part of our creative process. Through workshops, stakeholder interviews, and iterative feedback, we ensure your identity reflects genuine organisational culture, not external assumptions. This collaborative approach builds internal buy-in and creates systems that teams actually want to use consistently.
Markets evolve, technologies advance, and audiences shift—but great identities adapt without losing their core strength. We design with tomorrow in mind, creating flexible systems that accommodate growth, platform changes, and emerging opportunities while preserving the distinctive qualities that make your brand recognisable.
Visual identity projects.
Your questions, answered.
Creating a new identity can feel overwhelming—there’s a lot to consider, from understanding what goes into a comprehensive system to knowing how we’ll ensure consistency across every application.
Here are the questions that come up most often…
Visual identity is the complete system of design elements that represent your brand—including logos, colours, typography, photography styles, and layout principles. It’s how your brand looks and feels across every touchpoint, creating recognition and consistency that builds trust with your audience.
Visual identity focuses specifically on the design elements and aesthetic expression of your brand, while brand identity encompasses your complete brand system—including strategy, positioning, verbal identity, and design elements working together as a cohesive whole.
Absolutely. We regularly help clients evolve their visual branding while preserving logo equity they’ve already built. We can develop new colour palettes, typography systems, and graphic treatments that give your brand a fresh, contemporary feel while maintaining the recognition you’ve worked hard to establish.
Our comprehensive visual identity services typically include logo systems and usage guidelines, colour palettes for digital and print, typography hierarchies, photographic and graphic principles, layout systems, and practical toolkits that help teams implement your identity consistently across all applications.
We develop design language systems that account for the technical requirements of different media from the outset. This includes creating colour specifications that work across RGB and CMYK environments, typography systems that maintain hierarchy across different platforms, and layout principles that adapt intelligently to various formats and constraints.
We offer both approaches. Many clients engage us specifically for identity design when they have clear brand strategy and positioning already established. Others prefer our comprehensive brand development approach where design is created alongside brand strategy and verbal identity for complete brand coherence.
The timeline for a visual identity project can vary significantly based on its complexity and scope. For a comprehensive design system, projects typically range from 8 to 16 weeks. Factors like the number of deliverables, the depth of strategic thinking required, and the speed of client feedback all influence the overall process.
We establish clear timelines upfront to ensure a focused and efficient journey for your visual identity.
The investment for a truly distinctive visual identity system is bespoke, reflecting the unique strategic challenges and creative outputs involved. It’s not a one-size-fits-all approach.
The investment depends on your organisation’s scale, the breadth of the design system required (including applications and digital vs. print needs), and the specific visual identity services you need.
We encourage a conversation to understand your objectives and provide a tailored proposal.
Alignment with your brand strategy is fundamental to our approach. We begin every visual identity project with a deep dive into your existing or developing brand strategy, including workshops and stakeholder interviews.
Every decision regarding your logo, colour palettes, typography, and overall design system is made with your strategic objectives in mind, ensuring the visual expression powerfully communicates your core brand message and positioning.
Yes, absolutely. A critical output of our visual identity services is a comprehensive set of brand guidelines and a practical toolkit. These resources are designed to empower your internal teams and external partners to implement your new design system consistently and confidently across all touchpoints.
Our guidelines detail everything from logo usage and colour specifications to typography hierarchies and photographic principles, ensuring lasting cohesion for your visual identity.
Fabrik’s visual branding services integrate seamlessly with our expertise in brand strategy and verbal identity, creating holistic brand systems where strategy, design and verbal elements reinforce each other. We also develop comprehensive brand guidelines that help internal teams and external partners implement your identity correctly and confidently.
An identity that’s unmistakably yours.
Strategically sound, distinctively crafted, unmistakably you. Whether you’re launching something entirely new or reinventing an existing brand, Fabrik will create a visual identity that’s impossible to ignore. Ready to make your mark? Let’s start the conversation.
Trusted by renowned organisations…
