Identity

The history of logo design dates back much further than many people realize. It’s easy to assume that logos are a relatively new concept, dreamed up for a visual era, where people are constantly bombarded with symbolism designed to elicit certain emotions and drive transactions. However, the reality is symbols have long been an important […]

Plenty of examples of logos have changed over time in today’s world. While maintaining a consistent visual identity is important in the branding landscape, logo evolution is also relatively common.  Logos changing over time symbolize a company’s commitment to adhering to changing trends, customer preferences, and transforming marketplaces.  After all, a logo is primarily an […]

What is corporate identity? If you’ve ever worked with a business or considered building one of your own, you might have encountered the term “corporate identity.”  This phrase is often used in meetings about branding, marketing, and business development, but what does it mean, and why is corporate identity important? Corporate identity can be a […]