Naming

Figuring out how to name a product can often be tougher than it seems. Choosing the right name for anything is hard. After all, a great name isn’t just a word or phrase, it’s an anchor in the minds of your customers, capable of forming emotional connections and increasing sales. The best name for your […]

What are lexical brand names, and when could a lexical name benefit your business? If you’ve ever tried to choose a name for a company before, you’ll know it’s just as much an art as it is a science. On the one hand, you need to think of how to connect with your audience psychologically.  […]

Should you misspell a company name? Most brand naming experts would usually say “no”. After all, the purpose of a good brand name is to make your business more visible, and easier to remember. Intentionally misspelled brand names can be more complex than well-known words.  However, in today’s world, where countless new companies are emerging […]

Could evocative brand names be the ideal tool for defining your brand? The process of choosing the ideal name for your company can often be a lot more complex than you’d think. Your name is one of the most important assets you have, crucial for differentiation, brand equity, and growth. One of the biggest challenges […]

Descriptive brand names are some of the most common and easy to understand monikers available. As you might have guessed, these are titles designed to immediately describe what your company is, what it sells, or what it does.  With a descriptive brand name, you focus on directly positioning your company as the solution your customer […]

At first, figuring out how to name an app doesn’t seem complicated. Many business leaders expect to be shot by a bolt of inspiration from the minute they start coding. However, the reality is choosing the right application name is often more complex than you’d think. For all the clever app names out there, there […]

Knowing which types of brand names are going to connect best with your target audience and brand identity is easier said than done. There are countless ways to create a unique name, from picking your moniker based on the name of your founder, to experimenting with combinations of real words. Different types of brand name […]

Figuring out how to name a law firm is a complex process. There are a number of strict law firm naming rules to follow, making this process a little more convoluted than most naming tasks. At the same time, you’ve still got the numerous challenges associated with successful naming to think about, from ensuring you […]

William Shakespeare was famous for telling the world that we shouldn’t judge a person by their title, but he never tried to sell vacations for a company named “Carnage Travel”. The unfortunate truth is that if you’re running a business, your name does matter. It can instantly affect the way your customers perceive you, because […]