Fabrik Brands
London, UK
Founded 1997

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0044 (0)20 7336 1388
mail@fabrikbrands.com

MinervaX — close-up of a baby’s face showing the eyes, nose and soft facial features.
MinervaX — logo displayed on a newborn-themed branding application.
MinervaX — “We are developing a GBS vaccine that will save millions of lives” message on a blue geometric background.
Laboratory researcher wearing protective gloves and holding a tablet while working at a lab bench.
MinervaX

THE SCIENCE WAS
READY. THE BRAND
WASN'T THERE YET.

MinervaX is developing a prophylactic vaccine against Group B Streptococcus. A breakthrough that could protect newborns, pregnant women, and adults worldwide.

VACCINE

The science was gaining traction in the biotech sector, attracting attention from investors and partners alike.

BIOTECH

But the visual identity wasn’t keeping pace. MinervaX needed a brand that looked as credible as the research behind it.

BRAND
MinervaX — abstract blue and purple chevron pattern with overlapping geometric shapes.
MinervaX — blue logo and wordmark over a faded laboratory equipment background.
MinervaX — “Towards a life-saving vaccine” message in dark blue text on a bright blue abstract background.
CHALLENGE

A credible company
without a credible
brand to match.

MinervaX had built a strong reputation in biotech, but their visual identity told a different story. It looked dated, generic, forgettable.

MinervaX — close-up of a pregnant woman’s abdomen in a blue monochrome setting.
CHALLENGE

In a sector where trust and authority are everything, first impressions matter. The brand wasn’t opening the doors the science deserved.

We needed to create a visual identity that would resonate with investors, partners, and the medical community, without losing what already worked.

APPROACH
Building on what
was already there.
Not starting over.

We worked closely with the senior team through workshops and consultations, understanding what had earned MinervaX its reputation in the first place.

The new logo – a typemark with an arrow pointing towards the ‘X’ – captures the company’s relentless progress towards its life-saving goals.

A refined blue palette and modern typography completed the system, projecting reliability and contemporary confidence across every touchpoint.

 

MinervaX — “Towards a life-saving vaccine” message over an abstract blue and purple graphic background.
OUTCOME

A brand that opens
doors the science
deserves.

We delivered a complete visual identity system. A new logo, colour palette, typography, and imagery guidelines.

MinervaX — four social media templates featuring blue and purple branded graphics and messaging.
MinervaX — brand messaging and logo guidelines displayed on a bright turquoise background.
MinervaX — two mobile website screens displayed on smartphones against a blue and purple background.
OUTCOME

Comprehensive brand guidelines covered everything from logo usage and tone of voice to messaging and implementation.

A new website gave MinervaX a digital hub to showcase its research, pipeline, and ambitions to a global audience.

A biotech pioneer now has the visual credibility to match its scientific credentials – and the tools to maintain it.

impact

A brand that earns trust at every table.

A visual identity that gives MinervaX the credibility to stand alongside global biotech leaders. In boardrooms, at conferences, and with regulators.

Investors
Continued backing
Blue-chip healthcare funds including EQT, OrbiMed, Novo Holdings, and Sanofi Ventures.
Regulators
Doors opened
Brand credibility behind successful FDA Fast Track and EMA PRIME designations.
Partners
Commercial traction
Manufacturing collaboration secured as MinervaX scales toward Phase 3 trials.

What we did

Strategy & positioning

  • Sector research
  • Brand positioning
  • Brand strategy
  • Logo development
  • Sub-branding

Visual & verbal identity

  • Tone of voice
  • Top-level messaging
  • Brand user guidelines
  • Digital design templates
  • Website development
We enjoyed working with Fabrik. No marketing jargon – just insightful strategy, fresh creative thinking, and a collaborative approach.

Fabrik crafted a distinctive new visual and verbal identity, including a logo design, tone of voice, and brand guidelines, all designed to strengthen our market presence. By drawing from our past to maintain continuity with the old MinervaX identity, they struck the perfect balance between familiarity and innovation.

Their guidance and reassurance to our senior team made the process seamless and impactful.
Per Fischer, M.Sc. D.Phil
Our Work

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